The Misplaced Fish Market
On July 29, 2002 Keyspan Energy Corp. ran an ad in Newsday in which it used this picture of Long Island fishmongers to express its commitment to the people of Long Island. But astute readers soon noticed that the fishmongers were holding up King Salmon, a species found only in the Pacific. The fishmongers, it turned out, were standing in Seattle's Pike Place Market. The words "Mid-Island Fish" had been digitally inserted onto their aprons.
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