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About the Museum
The Museum of Hoaxes is dedicated to promoting knowledge about hoaxes. On our blog we post about dubious-sounding claims — and whatever else strikes our fancy. The site is also home to the Hoaxipedia, the museum's online encyclopedia of hoaxes. Other popular areas of the site include:
• The Hoax Forum
• Top 20 most bizarre experiments of all time
• Top 100 April Fools' Day Hoaxes
The Museum of Hoaxes is dedicated to promoting knowledge about hoaxes. On our blog we post about dubious-sounding claims — and whatever else strikes our fancy. The site is also home to the Hoaxipedia, the museum's online encyclopedia of hoaxes. Other popular areas of the site include:
• The Hoax Forum
• Top 20 most bizarre experiments of all time
• Top 100 April Fools' Day Hoaxes
Wine Spectator Hoaxed
Status: Hoax
Osteria L’Intrepido, a restaurant in Milan, Italy, was recently awarded Wine Spectator's Award of Excellence for its wine list. Problem is, Osteria L'Intrepido doesn't exist. It was a hoax restaurant created by Robin Goldstein (author of The Wine Trials) which he created to test the validity of Wine Spectator's award program.Goldstein's description of the hoax can be read here. Wine Spectator's response is here.
If you don't know much about Wine Spectator's award program (as I didn't) this article in the NY Times provides some good background. Basically, the awards have long been recognized as a bit of a joke within the restaurant industry. Almost everyone who sends in the $250 application fee along with a copy of their menu and wine list gets the award. It's the restaurant equivalent of getting a Brillante Weblog Premio Award.
However, most restaurant goers don't know that. (I didn't.) And they're likely to be impressed by seeing a Wine Spectator Award of Excellence plaque hanging on the wall. That's the whole idea. It's a marketing scheme masquerading as an award program.
For Wine Spectator and their awardees it was a cozy little arrangement. I'm sure they never figured that someone would pay the $250 application fee just to poop on the party. (Thanks to Joe Littrell and Cranky Media Guy)