About the Museum of Hoaxes
The Museum of Hoaxes is dedicated to promoting knowledge about hoaxes. (Click here for opening hours, etc.) On our blog we post about whatever dubious-sounding claims come across our path on a day-by-day basis. In our archives we have hundreds of articles about the most fascinating and notorious deceptions throughout history, from the middle ages to the present.
|
What is Neurocam?
Neurocam is very specific about what it is not. Its website asserts that:neurocam is not a cult religion
neurocam is not a scientific discovery
neurocam is not anything to do with politics
neurocam is not anything to do with religion
neurocam is not a prank or a hoax
However, it's not clear at all exactly what Neurocam is. Compounding the mystery is that billboards have been appearing around Australia bearing the message "Get out of your mind" and directing people towards the neurocam website. There's not much to see on the site itself, but if you register and successfully pass the 'background checks' they put you through, you're eventually given strange tasks to perform, such as giving a stranger a locked briefcase. The leading theory is that neurocam is some kind of Alternative Reality Game. Or it could be a bizarre viral advertising campaign. Or it could be an art project. The people on Metafilter theorize it has something to do with this 'company' marketing Human Possibility.