About the Museum of Hoaxes
The Museum of Hoaxes is dedicated to promoting knowledge about hoaxes. (Click here for opening hours, etc.) On our blog we post about whatever dubious-sounding claims come across our path on a day-by-day basis. In our archives we have hundreds of articles about the most fascinating and notorious deceptions throughout history, from the middle ages to the present.
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Twinkies Don’t Last Forever
This month, as I'm sure everyone is aware, is the 75th anniversary of the creation of Hostess Twinkies. To mark that anniversary it's worth linking to this article in which a Hostess marketing person tries to debunk that urban legend about how Twinkies last forever. He claims they only last 25 days. Yeah, right:"We hear that they can survive a nuclear winter. Of course, it’s all urban legend," says Hostess marketing manager Kevin Kaul. But in fact, Interstate Brands Co., Hostess’ parent company, designates a 25-day shelf life for its most famous product. Interstate has 17 bakeries nationwide; they crank out 500 million Twinkies a year.