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Obay
Status: Hoax ad campaign
Recently strange ads for a drug called "Obay" began appearing around Toronto. The ads were pretty obviously satirical, but who was responsible for them? The Church of Scientology was an early suspect, since they're well known for their anti-psychiatry stance. But it turned out they had nothing to do with the ad campaign.The Torontoist tracked down the real culprit. It's an advocacy group called Colleges Ontario, which represents twenty-four colleges in Ontario. The Torontoist writes:
Rob Savage, Colleges Ontario's Director of Communications, called Torontoist moments ago to confirm that Colleges Ontario is indeed behind the ads, and the organization just sent out a press release with information about a media launch event next Monday at (fittingly) Centennial College that promises to reveal "the news behind Obay and its side effects on Ontario’s Post-secondary Education." Torontoist will be there.
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Categories: Advertising, Health/Medicine Posted by Alex on Fri Feb 22, 2008 |
Comments (7) |