About the Museum of Hoaxes
The Museum of Hoaxes is dedicated to promoting knowledge about hoaxes. (Click here for opening hours, etc.) On our blog we post about whatever dubious-sounding claims come across our path on a day-by-day basis. In our archives we have hundreds of articles about the most fascinating and notorious deceptions throughout history, from the middle ages to the present.
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Man Sues Over Lack of Axe Effect
A news story is circulating claiming that an Indian man, 26-year-old Vaibhav Bedi, has sued Axe deodorant (aka Lynx in Europe) because he failed to land a single girlfriend after using their product for seven years. It's in The Australian and the Daily Record, among other news sources. This is an example of satire being mistaken as news. According to Asylum.com:
Axe spokesperson Heather Mitchell sent Asylum this statement:
"We've been following the news reports from India where a man was allegedly planning to take legal action for the Axe Effect not working for him personally. We can confirm this is a hoax. In fact the story originated from TheFakingNews.com. While the story is not true, we have to admit that it's pretty funny and the joke itself is very much in line with our brand tone -- playful, with a wink and a nudge. While Axe grooming products can help guys look, smell and feel great, there is only so much we can do; the rest is up to guys themselves."
"We've been following the news reports from India where a man was allegedly planning to take legal action for the Axe Effect not working for him personally. We can confirm this is a hoax. In fact the story originated from TheFakingNews.com. While the story is not true, we have to admit that it's pretty funny and the joke itself is very much in line with our brand tone -- playful, with a wink and a nudge. While Axe grooming products can help guys look, smell and feel great, there is only so much we can do; the rest is up to guys themselves."