Greg Cason broke down and ordered one of those LinkyDinky magicSHELVES that I posted about last week (I was tempted to do the same), thereby learning the secret of how they work. It turns out it's not a photoshop trick, nor are the books glued to the wall. Actually, they work almost exactly as I theorized. [edited out... I can't give away the secret. That would be against the magician's creed: never give away the trick!]

Update: Uncle Url himself (of Linky Dinky) sent me an email in response to the Museum of Hoaxes's ongoing magicSHELF investigation. Here's how it begins:

Alex -- You spilled my beans!
Well, all I've got to say is that I'm glad you concluded the story by allowing that our MagicShelf is, in fact, a "real" product and that it does exactly what it says it does. However... don't think so fast that the parts can be had at any local hardware store for 3 or 4 dollars.

For the full email click here. (It was a bit too long to post in its entirety on the front page.) Well, I hope Uncle Url doesn't harbor any bad feelings towards me for revealing the secret of the magicSHELF. It would kind of suck to get on Linky Dinky's blacklist. (There are many people whose blacklist I would be proud to be on, but I actually like Linky Dinky. They did come up with the Lovenstein Institute, after all.) But what can I say? The mystery of the magicSHELF was too tempting a puzzle not to try and solve. Anyway, I'm sure there are many products that can be constructed by do-it-yourselfers for a fraction of the cost, but since most of us aren't do-it-yourselfers, I doubt the market for the magicSHELF will be threatened by people buying the parts at the hardware store and making their own. Actually, I'm still tempted to buy one, since it would be an interesting conversation piece to have in my office.