Is the Wii Fit girl video a covert marketing campaign?
Status: Nintendo says no

Just as popular recently as the Office Freakout video (posted about below), has been a video titled
"Wii Fit - Why You Should Buy It For Your Girlfriend." It's one minute of a girl in her underwear working out with the Nintendo Wii Fit as her boyfriend ogles her.
There's been a lot of speculation that the video is a (not-so) covert marketing campaign by Nintendo. People grew even more suspicious after it was discovered that the woman in the video, 25-year-old Lauren Bernat, and her boyfriend, 30-year-old Giovanny Gutierrez, both work in advertising. Even better, they both specialize in internet advertising. But Nintendo insists it had nothing to do with the video.
The Telegraph reports:
"This has and is absolutely 100 per cent nothing to do with Nintendo," a spokesman said.
"Nintendo did not create it and were not aware of it until it was brought it to our attention."
Mr Gutierrez has also denied that it was a viral advert for the Wii Fit.
Nintendo may not have created it, but I'm sure their pr people have been busy trying to spread the word about it, once they realized the interest it was attracting. Of course, it could also be a "sub-viral" campaign (defined as a viral campaign a company creates, but then denies having any hand in.)
Posted By: Alex | Date:
Wed Jun 11, 2008 |
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Category:
Advertising,
Photos/Videos