According to the HETRACIL website, "HETRACIL is the most widely prescribed anti-effeminate medication in the United States, helping 16 million Americans who suffer from Behavioral Effeminism and Male Homosexuality Disorder." In other words, it's supposedly a drug to treat homosexuality. The look and feel of the site is pretty convincing, perfectly imitating the bland soothing nature of other pharmaceutical sites. And it's plausible that some drug company could try to devise such a product, given that up until the late 1960s the American Psychiatric Association actually did list homosexuality in the Diagnostic and Statistical Manual on Mental Disorders as a psychiatric disorder. However, as far as I know, no drug company is currently developing a treatment for homosexuality. In other words, HETRACIL is a hoax. This is revealed on homomojo.com in an interview with Benjamin, the creator of the HETRACIL site. The interview explains that "What he intended with these creations was to spur conversation on a “what if” scenario in which a cure for homosexuality (or at least feminine tendencies) becomes a reality. What would be the ramifications to society if sexual orientation could be manipulated?"