Genpets are living, breathing mammals. Bio-Genica is a Bioengineering Company that has combined, and modified existing DNA to create the Genpets lineup. Genpets are flesh and blood just like any other animal... Genpets are designed to be sold on retail store shelves, not traditional pet stores. This is why they are packaged in plastic.

Genpets seems to create a reaction wherever they go. While in the store window of Iodine Toronto, the shop owner began sleeping in the store as many nights, people would bang at the windows furiously. Some in protest of the small Bio-genetically engineered creatures trapped in plastic, some wanting to wake them up or buy them. Hordes of teens wanting a bioengineered pet met confused, baffled, or even shocked looks from parents. For an upcoming generation, through our own marketing techniques, life and the idea of life are quickly becoming viewed as disposable commodities. It’s easier to dismiss Genpets as a hoax or exaggeration when you’re not faced with a wall of them. The experience of a grainy photo is different than standing face to face with a breathing, sleeping Genpet.