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Controversial Sprinter Ad
Status: Real
Lots of blogs have been posting this recent Intel ad, pointing out the racist implications of six black men appearing to bow down to a white man. (I actually think all the crouching runners are the same guy, photoshopped into six different places.) Whether or not it's racist isn't the question. The question for the MoH is: Is it really an ad by Intel? After all, although it's been widely posted, most blogs haven't specified exactly where the ad ran.
The answer is that it definitely is an actual Intel ad. It appeared in a recent Dell catalog. Penciledin.com seems to have been the first blog to post it. Intel has recently posted an explanation and apology on their blog:
Intel’s intent of our ad titled “Multiply Computing Performance and Maximize the Power of Your Employees” was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully.
Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement.
We are sorry and are working hard to make sure this doesn’t happen again.
Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement.
We are sorry and are working hard to make sure this doesn’t happen again.
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Categories: Advertising Posted by Alex on Wed Aug 01, 2007 |
Comments (12) |