About the Museum of Hoaxes
The Museum of Hoaxes is dedicated to promoting knowledge about hoaxes. (Click here for opening hours, etc.) On our blog we post about whatever dubious-sounding claims come across our path on a day-by-day basis. In our archives we have hundreds of articles about the most fascinating and notorious deceptions throughout history, from the middle ages to the present.
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Cologne Pills
Status: Hoax
Athletic-apparel company Lululemon has recently been advertising what they claim to be the world's first cologne pill. You swallow it and then you sweat cologne. They call it L'Odeur. The tagline for the product is "Swallow the cologne pill. Sweat the fragrance." You can check out the ad here. There's also an accompanying cheesy video on You Tube. Of course, it's a hoax. The cologne-pill ads are actually designed to attract attention to a new real product, Silverescent, which is a clothing made from a material that is supposed to reduce sweat odors.