Clubbo.com is definitely one of the most elaborate, in-depth hoax websites that I've ever come across. The attention to detail is astounding. The only site I can think of that rivals it in this respect would be Boilerplate, the Victorian Era Robot.

Clubbo.com purports to be the homepage of an indie record label that's been representing bizarre, one-hit (or in many cases, no-hit) wonders for decades. The fun thing is that they actually provide mp3 samples of all the artists, as well as tons of background material, so you can literally spend hours going through the site. My favorite parts so far: the Soda Pop Shop song by the 'Beethoven of Burps' Clipper Cowbridge, and the theme from The Spooky Bunch. Oh, and the link to their privacy policy is also worth clicking on.

I found out about Clubbo.com from an article in Slate by Paul Boutin that reveals it to be the just-launched fictional creation of Elise Malmberg and Joe Gore. Boutin links to a credits page on Clubbo.com that discloses the whole thing as a hoax, but just poking around the site on my own I couldn't figure out how he found this link to the credits. The Clubbo hoax also extends well beyond the confines of the Clubbo.com website. For instance, one of its bands, Action Plus, has its own website. And on eBay you can bid on a 'Clubbo: Guitar Pick used by Rockfinger's Tommy Lamb!!!!' (that looks an awful lot like the tab of a soda can). The starting bid is only $1999.99.