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Boston Bomb Scare
Status: Marketing campaignBlinking boxes placed around Boston caused major disruption after worried passers-by called in bomb scares to the local authorities.
Boxes variously described as having blinking lights, looking like circuit boards, and having wires hanging from them, were positioned in ten locations throughout Boston. When the authorities investigated them, they discovered that the devices were a marketing ploy for the adult cartoon Aqua Teen Hunger Force.
A few hours after the reports began about the devices, Turner Broadcasting, a division of Time Warner Inc. and parent of Cartoon Network, sent out a statement to clear up the situation.
The packages, which were magnetic light boxes depicting a cartoon character flipping the bird, had been placed around ten different cities: Boston; New York; Los Angeles; Chicago; Atlanta; Seattle; Portland, Ore.; Austin, Texas; San Francisco; and Philadelphia as a guerilla marketing campaign.
The two men, Peter Berdovsky and Sean Stevens, who were employed to plant the devices around Boston have been charged with placing hoax devices, and have been released on bail. They contend that they had no intent to cause a panic, and can therefore not, by law, be charged with the offence.
Turner Broadcasting have agreed to pay $2 million to settle claims and to release themselves from any legal liability.
Several of the devices were being sold on ebay, as of Thursday.
There is a thread regarding this topic in the forum.
Thanks to all who sent us information.