The Swedish anti-smoking activist group A Non Smoking Generation has plastered posters all over Stockholm that make claims such as 'smoking stunts penis growth,' 'cigarette filters are filled with mouse excrement,' and 'second-hand smoke kills birds.' The problem is that none of these claims are acually true. But the group figures that the outrageousness of the claims might entice a few people to visit their website to learn the real facts. This once again demonstrates one of the central principles upon which the advertising industry was founded: if you can't get their attention by telling the truth, then get it by telling a lie.