Get MOH Blog Posts by Email
 | |
 | |
 | |
 | |
 | |
 | |
 | |
 | |
 |
Our Sister Sites
Site Map
Blog Categories
Advertising |
Animals |
April Fools Day |
Art |
Bad Excuses |
Birth/Babies |
Body Manipulation |
Books |
Business/Finance |
Celebrations |
Celebrities |
Con Artists |
Conspiracy Theories |
Crop Circles |
Cryptozoology |
Nessie |
Death |
eBay |
Education |
Email Hoaxes |
Entertainment |
Exploration/Travel |
Extraterrestrial Life |
Fashion |
Folklore/Tall Tales |
Food |
Free Energy |
Future/Time |
Gnomes |
Gross |
Hate Crimes/Terror |
Health/Medicine |
History |
Identity/Imposters |
Journalism |
Law/Police/Crime |
Literature/Language |
Magic |
Mass Delusion |
Military |
Miscellaneous |
Music |
Paranormal |
Pareidolia |
Photos/Videos |
Places |
Politics |
Pranks |
Products |
Pseudoscience |
Psychology |
Radio |
Religion |
Scams |
Science |
Sex/Romance |
Social Networking Sites |
Sports |
Technology |
Urban Legends |
Videos |
Websites
Blog Archives
May, 2013 |
April, 2013 |
March, 2013 |
February, 2013 |
January, 2013 |
October, 2012 |
September, 2012 |
August, 2012 |
July, 2012 |
June, 2012 |
May, 2012 |
April, 2012 |
March, 2012 |
February, 2012 |
January, 2012 |
December, 2011 |
November, 2011 |
October, 2011 |
September, 2011 |
August, 2011 |
November, 2010 |
April, 2010 |
January, 2010 |
December, 2009 |
November, 2009 |
October, 2009 |
September, 2009 |
August, 2009 |
July, 2009 |
June, 2009 |
May, 2009 |
April, 2009 |
March, 2009 |
February, 2009 |
January, 2009 |
December, 2008 |
November, 2008 |
October, 2008 |
September, 2008 |
August, 2008 |
July, 2008 |
June, 2008 |
May, 2008 |
April, 2008 |
March, 2008 |
February, 2008 |
January, 2008 |
December, 2007 |
November, 2007 |
October, 2007 |
September, 2007 |
August, 2007 |
July, 2007 |
June, 2007 |
May, 2007 |
April, 2007 |
March, 2007 |
February, 2007 |
January, 2007 |
December, 2006 |
November, 2006 |
October, 2006 |
September, 2006 |
August, 2006 |
July, 2006 |
June, 2006 |
May, 2006 |
April, 2006 |
March, 2006 |
February, 2006 |
January, 2006 |
December, 2005 |
November, 2005 |
October, 2005 |
September, 2005 |
August, 2005 |
July, 2005 |
June, 2005 |
May, 2005 |
April, 2005 |
March, 2005 |
February, 2005 |
January, 2005 |
December, 2004 |
November, 2004 |
October, 2004 |
September, 2004 |
August, 2004 |
July, 2004 |
June, 2004 |
May, 2004 |
April, 2004 |
March, 2004 |
February, 2004 |
January, 2004 |
December, 2003 |
November, 2003 |
October, 2003 |
September, 2003 |
August, 2003 |
July, 2003 |
June, 2003 |
May, 2003 |
January, 2003 |
November, 2002 |
October, 2002 |
September, 2002 |
August, 2002 |
July, 2002 |
Who WOULDN’T confuse a couch with a Hershey bar?
Status: TORTS GONE WILD
A company named Art Van Furniture is asking its customers which of ten proposed designs it should use for its delivery trucks. One of them shows a couch emerging from what looks like a big candy bar's wrapper. Cute and harmless, no?Not according to Hershey. They're filing a lawsuit against Art Van, claiming that the design is likely to cause confusion in the marketplace. Like people are going to think that Art Van's couches are made out of chocolate?
When people talk about "frivolous lawsuits," this should be the kind of thing they're referring to.
Chocolate/Couch
|
Categories: Posted by Cranky Media Guy on Tue Oct 21, 2008 |
Comments (14) |
| More from the Hoax Museum Archives: | |||
Mmmm, that couch looks good...
Posted by Sarah in PDX on Tue Oct 21, 2008 at 07:10 PM
I'm a little insulted that Hershey thinks I would be so highly confused by this.
I should write a sternly worded letter.
Posted by Maegan in Tampa, FL - USA on Tue Oct 21, 2008 at 09:07 PM
I should write a sternly worded letter.
Even after knowing that Hershey says the couch design looks like their candy bar, I still don't see it. At all.
Oh, and I voted for that design on the Art Van website.
Posted by Seamyst on Tue Oct 21, 2008 at 10:52 PM
Oh, and I voted for that design on the Art Van website.
http://www.artvan.com/
You can easily go to the voting link, it's labeled as "win a $50 gas card" with a shadow truck bearing a question mark on the side.
I voted for the yummy looking leather coach, too.
Posted by Her She in PA on Tue Oct 21, 2008 at 10:59 PM
You can easily go to the voting link, it's labeled as "win a $50 gas card" with a shadow truck bearing a question mark on the side.
I voted for the yummy looking leather coach, too.
According to the original story I linked to, Art Van modified the candy bar illustration after Hershey bitched about it, changing it from brown to red. Red or brown, I think Hershey is out of their friggin' corporate mind to argue that people will confuse a couch with their candy.
Posted by Cranky Media Guy on Wed Oct 22, 2008 at 02:08 AM
It doesn't even look like a Hershey bar.
Posted by PlantPerson on Wed Oct 22, 2008 at 06:32 AM
Okay...I actually called Hershey...and told them that I was insulted that as "the public" I am so stupid I couldn't see that the furniture company was simply trying to portray a piece of furniture like a dessert, or sweet treat waiting to be unwrapped. They were really nice about it. They said my comments would be passed to marketing. Oh well. My has-too-much-time-on-her-hands deed for the day.
Posted by Maegan in Tampa, FL - USA on Wed Oct 22, 2008 at 08:26 AM
I am actually impressed Maegan that you called. Good for you.
Posted by floormaster squeeze on Wed Oct 22, 2008 at 12:46 PM
When will Hershey introduce its new line of edible chocolate couches?
Posted by Big Gary in Tool, Texas on Wed Oct 22, 2008 at 06:56 PM
Big Gary - Just as long as they don't introduce a chocolate toilet seat.
Posted by Madd Maxx in New Orleans on Thu Oct 23, 2008 at 11:59 AM
I voted for B the woman on the couch. I also like their selection of living room furniture.
Posted by Ole Blue in Fort Worth Tx on Thu Oct 23, 2008 at 12:03 PM
I accidentally ate a couch once. There was a chocolate bar sitting beside it and I confused the two.
Posted by AqueousBoy on Fri Oct 24, 2008 at 08:33 AM
If you go to the Art Van Furniture website, the hershey-like logo is no longer an option. Apparently Hershey was enough of a pain that changing the color wasn't good enough, and Art Van caved... Sad, I liked that one!
Posted by bookwyrm in Seattle on Tue Oct 28, 2008 at 05:06 PM
Ah, but you ignore one of the most important aspects of trademark law. If you don't defend your trademark, you actually give up the trademark. This is why you see what seems to be such silly lawsuits. The candy bar in this case uses design elements of Hershey wrappers. If they let this one go - I can then design an actual candy bar wrapper that is similar to theirs. When they sue me, I can point to this case as them abandoning their trademark - and I win.
Posted by Don on Thu Oct 30, 2008 at 12:39 PM
Comments: Page 1 of 1 pages