Truth in Real Estate Advertising

My wife and I are recreational open house attendees, so I'm very familiar with all those euphemisms real-estate agents use to describe really bad homes: 'fixer upper', 'needs work', 'starter home'. Here's an amusing case of a guy who managed to get an offer on his apartment by using the opposite technique: brutally honest advertising. He advertised his place as a "Gruesome two-room apartment with balcony... a very worn-out apartment." (Thanks, Gary)

Advertising

Posted on Mon Feb 07, 2005



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