"There is a need for a scent to mask the sweat and other unpleasant smells like stale beer," said Erwin van den Bergh, a spokesman for the company...
Unlike the real thing, the artificial tobacco smells do not have any health risks and does not linger in the hair or clothing of bar customers.

The same technique is used by bakeries to create that fine smell of "fresh bread" when you enter.

Identify a problem, then subsequently try very hard to solve a symptom of it... I love it!

If the product is real, I wonder if the true impetus might not be more to do with people wanting the characteristic 'bar' smell that they associate with pub drinking.

It is true, it also seems to be used in Ireland.

Further, everyone I know uses deodorant but at some point during the evening/night, it might not be working well. Moreover, a lot of people seem to enjoy farting in pubs/bars.

Forgive me for rising to the bait, but it is a bit of a sweeping statement to say that deodorant seems to be less popular in Europe than America. Europe is afterall made up of a number of countries with different cultural mores, not one homogenous whole.

It is said however that the people of one of those coutries use more deodorants and perfumes and far less soap. So use of deodorant is not the be all and end all of personal hygiene.

^ The lack of the use of deodorant in Europe may signify that Europeans smell nicer without artificial aids as a substitute for hygiene.

duh. I will join the Europeans, and here another nice blanket statement for you to enjoy:
american people use deodorant like crazy to cover the fact they don't wash as often as europeans do.

Do you really think that people in Europe don't use deodorant? XD I just have one question...How the heck did you notice that europeans use less deodorant..? I'd like you to awnser that one

~Mai

Hard to believe that people would take to this. I think that the smell of cigarette smoke might just make people head outside for a quick smoke!

Or you could just stay at home, drink to excess and smoke like a trooper.

What an extremely fleeting statement to make about an entire continent of people. Why do people seem to think hygiene is indigenous to country and culture? it isn't. Some people are clean, some aren't so clean, its the same everywhere you go. I for one shower daily and use deodorant everyday. I panic when I don't have deodorant. Heres my fleeting statement and a real observation I've noticed. Roll on deodorants seem to be more popular in the USA and spray deodorants seem to be more popular Europe or at least in the UK where I live.

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