The Museum of Hoaxes
hoax archive hoax archive hoax archive hoax archive hoax archive
What do the lines on Solo cups mean?
Stotham, Massachusetts: the town that didn't exist, 1920
Life discovered on the moon, 1835
Monkeys pick cotton, a 19th-century urban legend
The Hitler Diary Hoax, 1983
The Nazi Air Marker Hoax, 1942
Fake Photos of Very Large Animals
The Case of the Vanishing Belly Button, 1964
The Great New York Zoo Escape Hoax, 1874
Man flies by own lung power, 1934
The Nike Swoosh
image Was the Nike Swoosh (which is perhaps one of the most famous corporate logos in the world, second only to McDonald's golden arches) really designed by a graphic design student who got paid only $35 for it? It sounds like an urban legend playing off of Nike's use of cheap Asian sweatshop labor. But apparently the story is true. At least, the Nike website confirms it. The swoosh was designed in 1971 by design student Carolyn Davidson, and she did only receive $35 for it. However, in 1983 the company gave her a gift of stock as a token of their appreciation.
Categories: Business/Finance, Urban Legends
Posted by The Curator on Wed Apr 06, 2005
Comments (7)
What most people don't know, is the fact that the Nike Swoosh design was actually stolen from the shape of the scar on the cheek (facial) of the original 12 inch GI JOE doll
Posted by Hairy Houdini  on  Wed Apr 06, 2005  at  01:35 AM
Hairy, you seem very upset by this...
Posted by Boo  in  The Land of the Haggii...  on  Wed Apr 06, 2005  at  04:50 AM

Saw it, and just had to post it...

Wow, 35 bucks. Then again, when it was designed, it never meant anything, really. Now it's a huge corporate identifier.
Posted by Rod  in  the land of smarties.  on  Wed Apr 06, 2005  at  05:04 AM
It looks like a doodle.
Posted by Maegan  in  Tampa, FL - USA  on  Wed Apr 06, 2005  at  07:16 AM
$35.00!!!! For drawing a Check Mark....thats pretty good. At least they gave her something more later on.
Posted by X  in  McKinney, TX  on  Wed Apr 06, 2005  at  09:59 AM
I bet it looks good on a resume. If I had designed it, I would paint it on my car. Probably the most recognized logo since the swastika.
Posted by booch  on  Wed Apr 06, 2005  at  01:47 PM
This Nike Swoosh reninds me of the logo used by Heineken some years back... It looked like the path of a windshield wiper... Surely you remember the Heinie Wipe? No? hmmm... that explains a few things
Posted by Hairy Houdini  on  Wed Apr 06, 2005  at  07:05 PM
Commenting is no longer available for this post.
All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.