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The Butter Trough
Status: Hoax
image The Butter Trough, located in Atlanta, Georgia, is a great concept for a restaurant. First of all, the menu is simple. They only serve bread, butter, and sweet tea. But best of all, it's all free! It's the world's first advertiser-supported restaurant:
The Butter Trough is the world's FIRST 100% advertisement supported restaraunt. Come down to our Atlanta Facility to enjoy food and fun with friends and family all for free. We are able to bring this great value to YOU, the consumer, through the use of directed advertisements from corporate sponsors. This means that while you are enjoying your bread, butter, and tea you will softly hear advertisements playing in the background via the tabletop speakers, multipatron television sets, and the butter trough multimedia displays scattered throughout the establishment.
Is this place real? I don't think so. Clues that it's fake include the google ads on the website (though this would make sense given that the restaurant is advertiser supported), and the obligatory CafePress t-shirts they're selling. But the biggest clue is the address: 6346 Lynch Avenue, Atlanta GA. There doesn't appear to be such a place. At least, nothing comes up on Google Maps when I type in that address.

I'm guessing that the Butter Trough site was created by Joseph Donaldson, because a) Joseph Donaldson's homepage is hosted on the same server as The Butter Trough site and b) he links to the Butter Trough. A few other sites (all of which link to the Butter Trough as well) hosted on that server include: Circus of the Damned, and the Just Ducky Guild. (Thanks to Doug Nelson for the link)
Categories: AdvertisingFoodWebsites
Posted by The Curator on Mon Jul 31, 2006
It probably wouldn't fly, anyway. Most folks are so used to margarine and Crisco that butter tastes peculiar to them.
Posted by cvirtue  on  Tue Aug 01, 2006  at  07:18 AM
Atlanta is too cheap to be free, I should know

I have to live there
Posted by Blood For Nothing  in  Somewhere in the Arctic  on  Tue Aug 01, 2006  at  09:38 AM
There is a "Lynch Ave NW" (Atlanta, GA 30318) exactly where the directions on the website point. There is no "6346" the street numbers are only 3 digits...I am tempted to drive down there this weekend to see if it's for real - I live 30 miles north so, $6.00 gas for free bread and water?
Posted by spango  on  Tue Aug 01, 2006  at  06:15 PM
If you put the phone number into google, you'll see that someone has been busy getting their hoax listed in several food listings!

And if you are gullible enough to drive around trying to find this place, then I've got a bridge to sell you at a great price, but not quite free.

Give me a call 404-555-duhhhhhh

But seriously, yes, there is a Lynch Ave, but his directions are complete crap, and you wouldn't exit off 85 onto anything close to Howell Mill. It is off 75 after the split from the south.

Lynch Ave is in what is affectionately known as "Home Park," an area of older houses typically inhabited in group fashion by Georgia Tech students. Ahhh, the memories. grin

Let us know how the butter tastes!
Posted by coit  on  Fri Aug 04, 2006  at  07:58 AM
I said I was "tempted", not "stoopid" wink
Posted by spango  on  Tue Aug 15, 2006  at  04:26 PM
also, they posted a craigslist advertisement looking for waiters and waitresses. I did drive down this road because it's like two blocks from my house. Doesn't exist. They also managed to get the restaurant added to a website created by Georgia Tech which lists restaurants near campus
Posted by jason  on  Fri Aug 25, 2006  at  03:20 PM
The Butter Trough is REAL! It is free food, 100% advertisement supported restaraunt. Clark Howard talked about it on his show today on WSBAM 750. http://www.clarkhoward.com
Posted by Trey  in  Atlanta  on  Fri Oct 13, 2006  at  04:14 PM
The real beef of many who signed the letter is that the UO Administration goes on as if nothing is wrong. Dave Frohnmayer proclaims that UO athletics seeks the same excellence as UO academics. What a load! How he can say such stuff with a straight face is beyond me.
Posted by mike 18  on  Fri May 25, 2007  at  07:29 AM
(Going back through the archives...)

The address not appearing in Google Maps doesn't mean that it doesn't exist (although I realize there's other evidence that the restaurant doesn't exist). My address, the one the Post Office uses, can't be found in Google Maps, either. It certainly exists, GM just can't process it or something.
Posted by Seamyst  on  Fri Nov 07, 2008  at  02:55 PM
so they all are faking it: what the main purpose behind all this advertisement and the fake restaurant promotion.
Posted by Jingles  in  USA  on  Sat Jun 04, 2011  at  03:14 AM
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