Last week a man made headlines when he stood on a busy street corner in a suburb of Washington DC wearing a sign that read, "I cheated. This is my punishment." The man told reporters his wife had ordered him to wear the sign. When I first read this story I thought it sounded like a publicity stunt. Sure enough, a DC radio show, Hot 99.5 "Kane in the Morning,"
now admits they engineered the stunt.
The radio station claims they did it as an experiment to see how much attention the stunt would receive from the media. (With
RTL's Michael Jackson stunt, that makes two hoax experiments in one week.) When the media tries to pass off its publicity stunts as hoax experiments, I don't buy it. They may claim it was done in the interest of science, but it's still just a publicity stunt.
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