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Afterlife Publicity
As Gawker reports, a great 'take-this-job-and-shove-it' email has been making the rounds recently. It's penned by Bob Rubenstein, a publicist for a record label, who lost his job soon after the lead singer of the band he was supposed to promote, Pre)Thing, died of a heart attack. Bob, embittered for being fired, dishes some dirt on the company he was canned from, revealing how they brought in a psychic to talk with the departed spirit of the singer to see if he'd be willing to do any interviews with music journalists, via the psychic, from beyond the grave. But it turns out there's more to this story than Gawker realized. Rolling Stone reveals that the Bob Rubenstein email is actually a hoax created as an ingenious viral marketing campaign in order to get the word out about Pre)Thing, since their lead singer really did die recently and therefore really can't do publicity. (via BoingBoing)
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Posted by The Curator on Tue Apr 27, 2004 Comments (0)
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