Jontex Condom Ad - Possible Hoax
Status: Advertising hoaxThe image to the right shows what is supposedly a guerrilla marketing campaign by Jontex, a Brazilian brand of condoms owned by Johnson & Johnson. The campaign involves a cardboard cutout that can be positioned beneath the door of a bathroom stall. The Brazilian phrase translates to, "You do not know when it can be necessary."
But strangely, Johnson and Johnson is denying responsibility for the ad. Or, at least, the folks who run the Johnson and Johnson blog claim it's not their company's campaign:
It seems like a lot of work for someone to create as a hoax. It could either be a subviral campaign (an ad campaign that a company creates but then denies responsibility for), or a "spec ad" (a speculative ad created by an agency to show a potential client what they're capable of).
|More from the Hoax Museum Archives:|
Portuguese. Not Brazilian. The language is Portuguese.Posted by Carl Fink on Sun Jan 13, 2008 at 08:32 PM
I took Portuguese for 7 years (all of middle school and high school). I think a better translation of the slogan would be "You never know when you're going to need it," or "You never know when you'll need it." The translation, "You do not know when it can be necessary" works, I suppose, but it sounds awkward in English and the two other interpretations ones I mentioned are more literal translations.Posted by Matt in Massachusetts on Mon Feb 04, 2008 at 06:45 PM
What a great idea, would certainly make me laugh if I saw one!Posted by Alex in London on Mon Jan 04, 2010 at 09:22 AM
Get MOH Blog Posts by Email