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Gillette’s 5-Blade Razor
Here's a great example of satirical prophecy (defined as a joke becoming a reality). Back in February 2004 The Onion lampooned the razor industry with a spoof article, supposedly written by the CEO of Gillette, declaring that his company was going to one-up the competition by inventing a five-blade razor with two lubricating strips: Stop. I just had a stroke of genius. Are you ready? Open your mouth, baby birds, cause Mama's about to drop you one sweet, fat nightcrawler. Here she comes: Put another aloe strip on that fucker, too. That's right. Five blades, two strips, and make the second one lather. You heard me—the second strip lathers. It's a whole new way to think about shaving. Don't question it. Don't say a word. Just key the music, and call the chorus girls, because we're on the edge—the razor's edge—and I feel like dancing.
A year-and-a-half later, Gillette really does unveil a five-blade razor with two lubricating strips. What's next? A seven-blade razor? I've said it before. Double, triple, quadruple, and now quintuple bladed razors are just a scam to justify charging more for blades. I think a single-bladed razor works just fine (and is also less irritating to your skin).
Posted By: Alex | Date: Thu Sep 15, 2005 | Permalink |
Total Comments: 26
Category: Business/Finance, Technology
Category: Business/Finance, Technology
Listed in chronological order. Newest comments at the end.
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Oh please....the MP3 is just a novelty....it's been proven...woopty due....it vibrates....thats it.....
Who was it proven by? It's much easier to shave with than a regular mach 3 and seem to burn me less. Whatever!
Posted by chris mankey on Tue Sep 20, 2005 at 07:48 AM
Who was it proven by? It's much easier to shave with than a regular mach 3 and seem to burn me less. Whatever!
I'm glad to see these new multi blade razors. They have to work better than the regular products on the market.
Posted by Greg in Fort Worth,Texas on Tue Sep 27, 2005 at 04:44 PM
I have only been saving regularly for about 3 years now and I hate it
one blade , five blades, electric shavers . The only way I can enjoy a shave is by going once a week to a barber and have him lather me up and use a straight razor. The marketers just play into mans basic nature more is better.
Posted by ToomanybladeBlues in Canada,BC on Thu Apr 06, 2006 at 05:45 PM
one blade , five blades, electric shavers . The only way I can enjoy a shave is by going once a week to a barber and have him lather me up and use a straight razor. The marketers just play into mans basic nature more is better.
This is evidence that the singularity will be here in a mere 9 years.
http://agrumer.livejournal.com/414194.html
Posted by Loren in Las Vegas, Nevada on Mon May 08, 2006 at 09:50 PM
http://agrumer.livejournal.com/414194.html
I just use whatever I can get cheaper. Often times I will get some Sensor 3/Excell Schick xtreme 3 etc. Key is you look for razors all the gullable people are NOT using ... The bids stay low.
Posted by jm on Fri Jul 28, 2006 at 07:33 PM
If you put 5 blades on a razor that is only supposed to have one, you sell..........
4 more blades!!!! You sell alot more. It equals more money for the razor guys.
Thats what it pretty much is. The advertising just makes it believable, revolutionary, amazing blah blah words with no meanings just buzz words that dazzle people.
Posted by jack on Fri Jun 06, 2008 at 07:15 PM
4 more blades!!!! You sell alot more. It equals more money for the razor guys.
Thats what it pretty much is. The advertising just makes it believable, revolutionary, amazing blah blah words with no meanings just buzz words that dazzle people.
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