Cure The Catch

I received this email from 'Kurto': i have been a frequent visitor of your site for some time now. Recently this bombardment of advertisements about "The Catch" has been bothering me. The ad's contain figures stating million of Canadians have the Catch, and there's no cure. I'm curious to what exactly they're referring to. The website they encourage people to visit is http://curethecatch.com i have doubts to the validity of this so called disease. See if you can dig up any dirt on this.

A little googling reveals that 'The Catch' is a new viral ad campaign dreamed up to promote Virgin Mobile pre-paid phones:

Virgin has started placing teaser ads for its first campaign on subways and buses, with the second phase expected to hit the airwaves after Virgin founder Sir Richard Branson visits Toronto on Tuesday to promote the company's new services. Mr. Rosenberg says the campaign is designed to capitalize on the frustration many consumers feel about the fine print in their current plans, such as long-term contracts and the monthly system access fee. The campaign, created by Toronto ad agency Lowe Roche, is designed to create a not-too-subtle parallel between those frustrations and a fictitious venereal disease called "the catch." Mr. Rosenberg says he doesn't think Canadians will be offended by the ads. And if they are? That's part of what makes Virgin different.

Now Kurto, you aren't a Virgin Mobile ad rep, are you?

Advertising Health/Medicine

Posted on Mon Feb 28, 2005


Comments

haha thanks alex.
i'm definately a Virgin rep.
Spreading my campaign of Virginity and such.
i'm waiting for this cure.
according to the site, i have a severe case of the catch. Stay away.
Thanks again.
Posted by mrkurto  on  Mon Feb 28, 2005  at  04:18 PM
I am an advertising student at Senec College. I am presently working on an in class presentation case study for Virgin's PR campaign. I had a correspondance going with a Toronto based PR head at Virgin, yet the resources she said she would email back to me never came, even after a secondary email to touch base. I basically need to covr the situation, research methods used, the objectives, who the publics are, the action and planniong involved, execution plan, and of corse a fnal analysis. I liked your comment and would like to use it in my presenation if that would be alrigth with you? As for the other info, anyone know a link to a press release or where that info may be availebl to me online. This womans promise to reply being broken has set me back a day or two.

Hope someone can help me.

Jennifer M. Bilowus
Posted by Jennifer Bilowus  on  Wed Apr 13, 2005  at  07:05 AM
I an rsrch studen form Big Distingish Colug. Pease snd us all infor you have on hoxes fro clas porject. Need ASP plese. Much big perfesser grade me on contentment and speeling. If u have exta hoxe costuum pleas snd Fd-Ecs ovrnighte. Sory French not my frist langage. I america citison.

Me luv u long tim.

Dingus McGee
Posted by Charybdis  on  Wed Apr 13, 2005  at  08:02 AM
Nice post and nice comments. I'm waiting to see the results of this cure.
Posted by Drug treatment  on  Fri Aug 01, 2008  at  09:41 AM
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