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Status: HoaxAthletic-apparel company Lululemon has recently been advertising what they claim to be the world's first cologne pill. You swallow it and then you sweat cologne. They call it L'Odeur. The tagline for the product is "Swallow the cologne pill. Sweat the fragrance." You can check out the ad here. There's also an accompanying cheesy video on You Tube.
Of course, it's a hoax. The cologne-pill ads are actually designed to attract attention to a new real product, Silverescent, which is a clothing made from a material that is supposed to reduce sweat odors.
Posted by Alex on Sun Jun 17, 2007
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Isn't there a component in sweat that acts like an aphrodisiac? So everyone sweat more, have more sex, and get the population up to fourteen or fifteen billion by next week. Do you part!Posted by Christopher Cole in Tucson, AZ on Sun Jun 17, 2007 at 05:45 PM
Can anyone say Pheromones?Posted by oppiejoe in Michigan - USA on Mon Jun 18, 2007 at 12:38 PM
I can say it, I just couldn't spell it and couldn't find my dictionary.Posted by Christopher Cole in Tucson, AZ on Mon Jun 18, 2007 at 04:29 PM