How do people react when their expectations built up by advertising collide with reality? That was the question two Czech film students set out to answer. They flooded Czech media with
advertisements for
a new 'hypermarket'—Cesky sen— offering goods at rock-bottom prices. New TV sets for $19, for instance. Eager shoppers flooded to the hypermarket's address, shopping bags in hand, only to find a
large empty scaffold bearing a banner fluttering aimlessly in the wind. (Story via Paul Farrington)
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