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Car by Ikea
A new site (in French), roulez-leko.com, appears to announce the imminent introduction of the Leko, "the car by Ikea". The suspicious part: the car is set to debut right around April 1st. However, it could be legitimate because the first week of April is France's Sustainable Development Week, which the text on the site states that the debut is part of. We'll know soon enough if it's a hoax or something real.

If it is real, it serves as a reminder that companies should avoid making major product announcements on or around April 1st. Link: carconnection.com
Categories: April Fools DayTechnology
Posted by The Curator on Mon Mar 23, 2009
hmmm... let's see... LEKO spelled backwards is OKEL, which is very close to OPEL, another car manufacturer. The letters K and P are five letters apart, April Fool's Day 1s 4/1, or 1/4 in Britain, which adds up to five. So, five letters apart, the number five in the date. There's your irrefutable proof that it's a hoax. Or I'm full of it. You're welcome
Posted by Hairy Houdini  on  Mon Mar 23, 2009  at  02:48 PM
Some assembly required.
Posted by Canadarm  on  Mon Mar 23, 2009  at  03:37 PM
But you'll find a few critical bits missing...
Posted by Joel B1  in  Hobart, Tasmania  on  Tue Mar 24, 2009  at  03:47 AM
Will the LEKO come with an Allen key?
Posted by Cranky Media Guy  on  Tue Mar 24, 2009  at  03:48 AM
It's real. Well, sort of- check it out http://www.fastcompany.com/blog/ariel-schwartz/sustainability/update-ikea-leko-actually-carpooling-service-not-flatpack-car
Posted by James Cobalt  in  Boston, MA  on  Tue Mar 31, 2009  at  12:11 PM
Share-riding service by Ikea in collaboration with WWF. Nice
Posted by JEff  in  St-Georges, QC  on  Wed Apr 01, 2009  at  11:28 AM
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