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This Day in the History of Hoaxes: August 1
August 1, 1956: I, Libertine Revealed
In the 1950s, bestseller lists were partially based on the number of requests for a title at stores. Nighttime deejay Jean Shepherd hatched a plan to throw a wrench in this system by having his listeners descend on bookstores en masse and ask for a non-existent book titled I, Libertine. Requests for the title eventually made their way to publisher Ian Ballantine who (once he figured out what was going on), decided to publish I, Libertine as an actual book. A month before the book's release, the Wall Street Journal revealed the hoax, and the resulting publicity helped boost its sales. More…
Categories: This Day in History
Posted by The Curator on Fri Aug 01, 2014
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