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Billboards for Submarines?
Around 1954 Ivar Haglund anchored billboards to the bottom of Puget Sound. He said that he thought it would be a good way to advertise his restaurant, Ivar's Chowder, to anyone who happened to be passing by in a submarine. The modern-day Ivar's restaurant chain is now raising the billboards from the sea. Or are they? Some suspect a hoax. From the Seattle Times:
The article goes on to say that Seattle historian Paul Dorpat, who's writing a book about Haglund, thinks the billboards are the real deal. (Thanks, Bob!)
In the past month, the company has had divers bring up three of the billboards — about 7 by 22 feet and made of stainless steel — using a map found in their founder's immense collection of artifacts stored on the top floor of the chain's headquarters at Pier 54.
Included in that collection are Haglund's LP vinyl collection, his rosé wine collection, illustrations, photos and... apparently the actual naval architectural drawings, permit and location map for the billboards.The operative word is "apparently."
"This still could be a hoax. Someone could be doing something," says Bob Donegan, president of Ivar's. "That's why we're being careful on the authentication."
Of course, if it was a hoax, a prime suspect would be the Ivar's chain itself.
Ivar's is promoting the find of the underwater billboards on its Web site, which includes a 2 ½-minute mini-documentary about finding that first billboard Aug. 21 off Alki Beach.
It's also started running 30-second commercials about the billboards during prime time, budgeting more than $100,000 for television ads through mid-October.
Included in that collection are Haglund's LP vinyl collection, his rosé wine collection, illustrations, photos and... apparently the actual naval architectural drawings, permit and location map for the billboards.The operative word is "apparently."
"This still could be a hoax. Someone could be doing something," says Bob Donegan, president of Ivar's. "That's why we're being careful on the authentication."
Of course, if it was a hoax, a prime suspect would be the Ivar's chain itself.
Ivar's is promoting the find of the underwater billboards on its Web site, which includes a 2 ½-minute mini-documentary about finding that first billboard Aug. 21 off Alki Beach.
It's also started running 30-second commercials about the billboards during prime time, budgeting more than $100,000 for television ads through mid-October.
The article goes on to say that Seattle historian Paul Dorpat, who's writing a book about Haglund, thinks the billboards are the real deal. (Thanks, Bob!)
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Categories: Advertising Posted by Alex on Sun Sep 20, 2009 |
Comments (3) |
| More from the Hoax Museum Archives: | |||
Ivar was a genuine character in the Puget Sound area, meaning he was a bit eccentric, sometimes wacky, and didn't really give a fart what authorities thought.
I'm inclined to believe it's real, just because nobody at the current corporate chain would be that clever.
Ivar's bio:
http://www.historylink.org/index.cfm?DisplayPage=output.cfm&File_Id=2499
Posted by Frosted Donut in Mercer Island on Mon Sep 21, 2009 at 02:47 PM
I'm inclined to believe it's real, just because nobody at the current corporate chain would be that clever.
Ivar's bio:
http://www.historylink.org/index.cfm?DisplayPage=output.cfm&File_Id=2499
Seven feet by twenty-two feet of stainless steel? In 1954? How much would that cost?
Posted by Mr henderson in Teddington, UK on Mon Sep 21, 2009 at 03:31 PM
Ah, the spirit of Ivar lives on at his company. It's a hoax. Well played, Ivar's!
http://seattletimes.nwsource.com/html/localnews/2010253767_ivars12m.html
Posted by Frosted Donut in Mercer Island on Fri Nov 13, 2009 at 09:25 AM
http://seattletimes.nwsource.com/html/localnews/2010253767_ivars12m.html
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