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FM
Car by Ikea
Status: Undetermined
A new site (in French), roulez-leko.com, appears to announce the imminent introduction of the Leko, "the car by Ikea". The suspicious part: the car is set to debut right around April 1st. However, it could be legitimate because the first week of April is France's Sustainable Development Week, which the text on the site states that the debut is part of. We'll know soon enough if it's a hoax or something real.

If it is real, it serves as a reminder that companies should avoid making major product announcements on or around April 1st. Link: carconnection.com
Posted By: Alex | Date: Mon Mar 23, 2009 | Permalink | Total Comments: 8
Category: April Fools Day, Technology
Comments
Listed in chronological order. Newest comments at the end.
Page 1 of 1 pages
hmmm... let's see... LEKO spelled backwards is OKEL, which is very close to OPEL, another car manufacturer. The letters K and P are five letters apart, April Fool's Day 1s 4/1, or 1/4 in Britain, which adds up to five. So, five letters apart, the number five in the date. There's your irrefutable proof that it's a hoax. Or I'm full of it. You're welcome
Posted by Hairy Houdini  on  Mon Mar 23, 2009  at  10:48 AM
Some assembly required.
Posted by Canadarm  on  Mon Mar 23, 2009  at  11:37 AM
But you'll find a few critical bits missing...
Posted by Joel B1  in  Hobart, Tasmania  on  Mon Mar 23, 2009  at  11:47 PM
Will the LEKO come with an Allen key?
Posted by Cranky Media Guy  on  Mon Mar 23, 2009  at  11:48 PM
It's real. Well, sort of- check it out http://www.fastcompany.com/blog/ariel-schwartz/sustainability/update-ikea-leko-actually-carpooling-service-not-flatpack-car
Posted by James Cobalt  in  Boston, MA  on  Tue Mar 31, 2009  at  08:11 AM
Share-riding service by Ikea in collaboration with WWF. Nice
Posted by JEff  in  St-Georges, QC  on  Wed Apr 01, 2009  at  07:28 AM
nice car review.
Posted by cathy  in  California  on  Tue Sep 29, 2009  at  10:18 PM
i love this one.
Posted by Clyde  in  Hamilton, USA  on  Tue Sep 29, 2009  at  10:19 PM
Page 1 of 1 pages

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