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Car by Ikea
Status: Undetermined
A new site (in French), roulez-leko.com, appears to announce the imminent introduction of the Leko, "the car by Ikea". The suspicious part: the car is set to debut right around April 1st. However, it could be legitimate because the first week of April is France's Sustainable Development Week, which the text on the site states that the debut is part of. We'll know soon enough if it's a hoax or something real.If it is real, it serves as a reminder that companies should avoid making major product announcements on or around April 1st. Link: carconnection.com
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Categories: April Fools Day, Technology Posted by Alex on Mon Mar 23, 2009 |
Comments (6) |
hmmm... let's see... LEKO spelled backwards is OKEL, which is very close to OPEL, another car manufacturer. The letters K and P are five letters apart, April Fool's Day 1s 4/1, or 1/4 in Britain, which adds up to five. So, five letters apart, the number five in the date. There's your irrefutable proof that it's a hoax. Or I'm full of it. You're welcome
Posted by Hairy Houdini on Mon Mar 23, 2009 at 11:48 AM
Some assembly required.
Posted by Canadarm on Mon Mar 23, 2009 at 12:37 PM
But you'll find a few critical bits missing...
Posted by Joel B1 in Hobart, Tasmania on Tue Mar 24, 2009 at 12:47 AM
Will the LEKO come with an Allen key?
Posted by Cranky Media Guy on Tue Mar 24, 2009 at 12:48 AM
It's real. Well, sort of- check it out http://www.fastcompany.com/blog/ariel-schwartz/sustainability/update-ikea-leko-actually-carpooling-service-not-flatpack-car
Posted by James Cobalt in Boston, MA on Tue Mar 31, 2009 at 09:11 AM
Share-riding service by Ikea in collaboration with WWF. Nice
Posted by JEff in St-Georges, QC on Wed Apr 01, 2009 at 08:28 AM
Comments: Page 1 of 1 pages