The Frosties Kid Is Dead
Status: Urban Legend
A recent ad for Kellogg's Frosted Flakes shows a blond-haired kid dancing around singing "They're going to taste great!" I think this is a British ad. At least, I've never seen it here in America. And all the references to it I've found occur in the British press. For instance, David Whitehouse writes in the Guardian: Pity the poor Kellogg's marketing department... all they wanted to do was make an advert in which a chirpy young scamp would skip his way through the streets of a suburban town attracting other children like a Pied Piper with a silly ditty about his breakfast. So, they set out to hire an angelic young choirboy with a voice so beautiful it could shatter the beaks of songbirds. Then disaster struck. It appears that, on the way to the shoot, this choirboy's balls dropped with quite monstrous results. They wanted Aled Jones, but they got Mick Jones. And what we're left with is a jingle being sung by a boy at the exact moment his voice breaks, in a tone so monotonous it appears to be operating at a frequency which toys with people's bowels. It is, quite simply, the worst soundtrack to an advertisement ever. His voice is so oppressively dull that prolonged listening is like having every orifice systematically packed full of wet bread by a politician with no facial features.
Evidently this is the kind of ad that people love to hate. And this dislike has inspired a rumor that the kid in the ad is dead. (Google 'Frosties Kid' and you pull up page after page of rumors of his death.) There are two versions of the rumor:1) That the kid committed suicide on account of the bullying he received since the ad aired.
2) That the kid was a cancer patient whose dying wish was to star in a Frosties ad.
I don't know who the Frosties Kid is in real life. So I can't prove that he's alive. But there's absolutely no evidence to support the claim that he's dead. Plus, the 'Frosties Kid Is Dead' rumor seems to be a new variation of the 'Death of Little Mikey' rumor (which alleged that Mikey, of the Life Cereal commercials, died after eating Pop Rocks). So I think it's safe to assume that the Frosties Kid is still alive. (Thanks to Dave Tolomy for telling me about the rumor.)
Update: As Dead-Eric noted in the comments, Scott Mills of BBC Radio 1 recently discussed the 'Frosties Kid Is Dead' rumor on his show. Mills received the following official statement from Kelloggs about the rumor:
"The current advertisement has been well received by the vast majority of our customers. We would also like to take this opportunity to confirm that the lead boy within the advertisement is well and continues to live in his native South Africa."
You can listen to an mp3 clip of this portion of the Scott Mills show here.Posted By: Alex | Date: Thu Jul 06, 2006 | Permalink |
Total Comments: 98
Category: Advertising, Death, Urban Legends
Category: Advertising, Death, Urban Legends
Listed in chronological order. Newest comments at the end.
Page 2 of 5 pages < 1 2 3 4 > Last »
Either the sound in the video is really out of sync or, and this seems more likely, the boy and the voice have nothing at all to do with each other.
Posted by Steve on Mon Jul 10, 2006 at 04:30 PM
"i fink ur all snide cuz i dont fink es got a bad voice n if that is a fukin rumour is true i fink its jus snide coz hu eva made it up is just mean n sad n needs 2 get a lyf :("
What?
You're right by the way Steve, apparently it was originally shown in South Africa. Wish I could find that version.
Posted by Tom K in UK on Tue Jul 11, 2006 at 05:41 AM
What?
You're right by the way Steve, apparently it was originally shown in South Africa. Wish I could find that version.
Tom, not sure what difference it would make that it's from South Africa. Unless they show it on an Afrikaans-only TV station an ad would be very likely to be in English in SA.
Posted by Steve on Tue Jul 11, 2006 at 07:28 AM
you can see the frosties advert at this link
http://www.youtube.com/watch?v=dRl0XF229IY
Posted by scott in england on Fri Jul 14, 2006 at 10:28 AM
http://www.youtube.com/watch?v=dRl0XF229IY
remixed version of the ad:
http://www.youtube.com/watch?v=GkeoFBMqO04&search=frosties%20advert
http://www.youtube.com/watch?v=aQTbK1Xcoos
http://www.youtube.com/watch?v=r3btW2YQY_o
http://www.youtube.com/watch?v=IGBgZau-8qA
http://www.youtube.com/watch?v=UU_edt8_GgI
Posted by scott in england on Fri Jul 14, 2006 at 10:40 AM
http://www.youtube.com/watch?v=GkeoFBMqO04&search=frosties%20advert
http://www.youtube.com/watch?v=aQTbK1Xcoos
http://www.youtube.com/watch?v=r3btW2YQY_o
http://www.youtube.com/watch?v=IGBgZau-8qA
http://www.youtube.com/watch?v=UU_edt8_GgI
why pick on a kid who wanted is last wish to be on tv it is not nice you whould not like it if you had 1 last wise and people piked on you couse he has got cancer does not mean to pike on himAm I really the only person who absolutely LOVES that advert??? The guy is amazing and I was really truely upset when i heard the rumour!! I'm glad to know he's safe and well!!!!!
from
The frosties kid's biggest fan!!!!
Posted by Shaz in wales on Wed Jul 19, 2006 at 11:01 AM
from
The frosties kid's biggest fan!!!!
How can anyone hate that advert, or the kid? I think the ad is hilarious, and just feel tremendously sorry for the boy. I hope he lives a happy and fulfilled life, because seeing that ad just cracks me up and puts a grin on my face.
Posted by Molly McMolly in uk on Thu Jul 20, 2006 at 10:18 AM
right i have heard hes alive and he is dead but im not sure what to believe. surely theres one thing that would set the story straight and there is the boy in the advert could make a tv announcement. i have heard that the boy had a dying wish and this was his wish, i have heard he got bullied and was stabbed, i have also heard he commited suicide. there is different stories all over the internet and i have heard his name is joe, james, steven and another name which i cant remember. so which name do i believ and which story is true. i hope he is alive. also before these stories were out people had been saying how they wanted to kill him and i dnt think thats nice coz if its true theres one less job for them to do and i think the people who have sed this are just jealous coz all he had to do was sing a song on a 3 minute ad and get loads of money for it.
Posted by amy in sunderland on Sun Jul 23, 2006 at 08:51 AM
i also want 2 say that the boy was not at all bad in the ad and the people who have sed he is shite must have something to prove that there better and if they havnt got the guts to do that then they might aswell keep their mouths shut abt the frosties kid
Posted by amy in sunderland on Sun Jul 23, 2006 at 08:56 AM
WHY WOULD SOMEONE MAKE UP A RUMOUR LIKE THAT FOR ,ITS HORRIBLE , WHAT IF HIS FAMILY READ IT , COULD U IMAGINE HOW YOU WOULD FEEL !
Posted by K in england on Mon Jul 24, 2006 at 01:17 PM
I think the frosties advert is the best advert made.
And i wanna meet the boy
Posted by Charley in Essex on Tue Jul 25, 2006 at 02:44 PM
And i wanna meet the boy
The very first time I saw that advert, I was with my little brother; we turned to one another once our laughter had died down, and said, 'That kids going to kill himself, isn't he?'
I wonder if they show the advert in 'his native South Africa'? He'd kill himself then, surely. Kelloggs could never be so cruel. Frosties adverts have always annoyed me anyway, because of Tony the Tiger. He bugs me in the same way Captain Birdseye does; a fully grown male, running around private islands and various towns with packs of young children, and nobody says anything about how obviuosly inappropriate it is. Behind closed doors and all that.
(Maybe) RIP The Frosties Kid
Posted by Fluffy in Around on Thu Jul 27, 2006 at 02:10 PM
I wonder if they show the advert in 'his native South Africa'? He'd kill himself then, surely. Kelloggs could never be so cruel. Frosties adverts have always annoyed me anyway, because of Tony the Tiger. He bugs me in the same way Captain Birdseye does; a fully grown male, running around private islands and various towns with packs of young children, and nobody says anything about how obviuosly inappropriate it is. Behind closed doors and all that.
(Maybe) RIP The Frosties Kid
considering the advert drives me fucking bonkers! who cares is the boy fucking dead or not thats all i want to know??
Posted by Chloe in Paisley on Sun Jul 30, 2006 at 02:05 PM
i absoulutly loved this advert i thought it was catchy and i'm alwasy happy when it comes up on the telly and i don't think his voice is that bad at all but the best part about it is the piss takes!!! :p
Posted by Hannah in middlesex on Sun Jul 30, 2006 at 02:23 PM
i really don't think the ad is that bad, so what its annoying, but so are insurance ads that drone on and on about nothing whilst drinking a glass of water..
if this was to be true, it would be over the news, not in your email inbox. although, i think it is a bit weird that he lives/ from south africa, you can't hear it in his singing voice..
Posted by sophie in London, England on Sat Aug 05, 2006 at 02:10 PM
if this was to be true, it would be over the news, not in your email inbox. although, i think it is a bit weird that he lives/ from south africa, you can't hear it in his singing voice..
Ive gotta admit that the advert is annoying but there is no need of being bullied 4 it. if i woz him i would of just said 'ye so wot, as least i woz on t.v' if the rumour is true, i think people who bullied him should be ashamed of them selves. Some people said that he moved 2 south africa 
there was no need to kill himself, i think he just should of ignored them people are just moved somewere else. The Guardian also sucks for saying that his voice is dull, i would like to hear them sing better 
haaa.
Posted by Kayleigh on Sun Aug 06, 2006 at 09:26 AM
there was no need to kill himself, i think he just should of ignored them people are just moved somewere else. The Guardian also sucks for saying that his voice is dull, i would like to hear them sing better haaa.
i find it discusting ...wot if his perants saw this?? is it really his fault that they made him do that ??? well guess wot i bet hes got a better life then some of you'se that are slagging him of.. atleast he has been on television no wot i mean ... im sorry for posting two coments but it has annoyd me...well i actually love toni and the frsoty due he is ma idol like
Posted by frostie lover in tonis crib on Sat Aug 19, 2006 at 08:37 AM
"WHY WOULD SOMEONE MAKE UP A RUMOUR LIKE THAT FOR ,ITS HORRIBLE , WHAT IF HIS FAMILY READ IT , COULD U IMAGINE HOW YOU WOULD FEEL!"
-- Posted by K.
I would imagine that for the four and a quarter seconds between shouting up to the kid in his room "son, have you OD'd?" and recieving an answer in the negative, fear would grip both themselves and their evidently non-spam filtered email account.
Posted by Jack in Birmingham on Tue Aug 29, 2006 at 07:59 AM
-- Posted by K.
I would imagine that for the four and a quarter seconds between shouting up to the kid in his room "son, have you OD'd?" and recieving an answer in the negative, fear would grip both themselves and their evidently non-spam filtered email account.
Page 2 of 5 pages < 1 2 3 4 > Last »