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The Museum of Hoaxes is dedicated to promoting knowledge about hoaxes. (Click here for opening hours, etc.) On our blog we post about dubious- sounding claims, and whatever else strikes our fancy. The site is also home to the Hoax Photo Database, the Hoax Forum, and the Hoaxipedia.

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Hidden Messages in Water
I got an email from Enio asking me: I would like to know your opinion about Masaru Emoto's "Crystal Water Photos".

First, some background. Masaru Emoto's book The Hidden Messages in Water is currently #66 in sales rank on Amazon. That means A LOT of people are buying it. Here's the blurb from the cover that pretty much explains what Masaru Emoto and his crystal water photos are all about:

The Hidden Messages in Water is an eye-opening theory showing how water is deeply connected to people's individual and collective consciousness. Drawing from his own research, scientific researcher, healer, and popular lecturer Dr. Masaru Emoto describes the ability of water to absorb, hold, and even retransmit human feelings and emotions. Using high-speed photography, he found that crystals formed in frozen water reveal changes when specific, concentrated thoughts are directed toward it. Music, visual images, words written on paper, and photographs also have an impact on the crystal structure. Emoto theorizes that since water has the ability to receive a wide range of frequencies, it can also reflect the universe in this manner. He found that water from clear springs and water exposed to loving words shows brilliant, complex, and colorful snowflake patterns, while polluted water and water exposed to negative thoughts forms incomplete, asymmetrical patterns with dull colors. Emoto believes that since people are 70 percent water, and the Earth is 70 percent water, we can heal our planet and ourselves by consciously expressing love and goodwill.

What do I think of this theory? Well, at the risk of giving off a lot of negative energy that's going to make a whole bunch of water crystals get all bent out of shape, I think it's complete baloney. But then, I'm not very 'open minded' about things like this. So I would think that.
(but I have to add: since when has the earth been 70 percent water? Do they mean the surface of the earth? That might make sense. But the earth itself ain't 70 percent water)
Posted By: Alex | Date: Tue Apr 05, 2005 | Permalink | Total Comments: 108
Category: Photos/Videos, Science
Comments
Listed in chronological order. Newest comments at the end.
Page 6 of 6 pages « First  <  4 5 6
I bet you disbelievers also say God is hoax. Huh? Athiests? That's what I thought. Nothing is real unless that isn't in front of your face well...except the news. That's probably the gospel too to your type. I bet you voted for Bush and believe some middle eastern religious fanatic single-handedly ordered the attack on the twin towers too. That's okay. You believe in that fairy tale and Americas most famous hoax and I'll believe that Dr. Emoto is right about water.
Posted by Gina Judd  in  Orange, CA  on  Wed Sep 06, 2006  at  03:34 PM
Gina Judd said:

"I bet you disbelievers also say God is hoax. Huh? Athiests? That's what I thought. Nothing is real unless that isn't in front of your face well...except the news."

Gina, you aren't making any sense here. First off, yeah, I guess I'm an atheist...or at least an agnostic leaning toward atheism. So what? How does that in any way invalidate my belief that Emoto is full of crap?

"That's probably the gospel too to your type. I bet you voted for Bush and believe some middle eastern religious fanatic single-handedly ordered the attack on the twin towers too."

If you're betting on me believing that, you've lost your bet. I didn't vote for Bush and as for the attack on the World Trade Center buildings, I'd say the jury is still out about who ordered it. Again, what bearing would what a person believes about the WTC attack have on "intelligent water?"

"That's okay. You believe in that fairy tale and Americas most famous hoax and I'll believe that Dr. Emoto is right about water."

Again, your logic is flawed. How does someone else believing in what you think is false give you license to believe in what THEY think is false? Two wrongs don't make a right, after all.

Emoto's "theory" requires proof just as you would require of anyone who says that a handful of people planned and carried out the attack on the WTC. Pointing out what you think are the false beliefs of others on unrelated matters is NOT relevant to the concept of "intelligent water."

If you have any FACTS that prove Emoto's theories, we'd all be happy to hear about them.
Posted by Cranky Media Guy  on  Wed Sep 06, 2006  at  04:47 PM
yep, quite some are blinded by the belief that the universe is purely material ;-p
Posted by flo  on  Wed Sep 06, 2006  at  11:12 PM
I quite agree. It's the shocking Fascism of the Fact - such a terrible thing to be thus chained to belief in what is real when the fantastical is so much easier and more fun!

I love this thread!
Posted by outeast  on  Thu Sep 07, 2006  at  12:13 AM
Just found the following abstract from
http://deanradin.blogspot.com/2006/10/effects-of-distant-intention-on-water.html

I was sceptical too but this is interesting. I would have been happier if the good Doctor had not been involved.Anyone got any other evidence of attempt to replication?


Wednesday, October 11, 2006

Effects of distant intention on water crystals
Some people, when faced with claims like Dr. Emoto's "intention affects the formation of water cystals," immediately dismiss it as nonsense. Others uncritically accept the claim because it sounds nice. My first reaction is to try to replicate the claim to see it for myself. I conducted such a test with Dr. Emoto, where he and his staff were kept blind as to which bottles of water had been treated. The paper reporting the experiment has just come out. Here's the abstract:

DOUBLE-BLIND TEST OF THE EFFECTS OF DISTANT INTENTION ON WATER CRYSTAL FORMATION

The hypothesis that water “treated” with intention can affect ice crystals formed from that water was pilot tested under double-blind conditions. A group of approximately 2,000 people in Tokyo focused positive intentions towards water samples located inside an electromagnetically shielded room in California. That group was unaware of similar water samples set aside in a different location as controls. Ice crystals formed from both sets of water samples were blindly identified and photographed by an analyst, and the resulting images were blindly assessed for aesthetic appeal by 100 independent judges. Results indicated that crystals from the treated water were given higher scores for aesthetic appeal than those from the control water (p = 0.001, one-tailed), lending support to the hypothesis.

Citation: Radin, D. I., Hayssen, G., Emoto, M., & Kizu, T. (2006). Explore, September/October 2006, Vol. 2, No. 5.

A triple-blind replication of this effect is presently underway.
posted by Dean Radin at 8:39 PM

What do ya'll think

best wishes

Michael
Posted by Michael Harker  in  Glasgow, Scotland  on  Thu Jan 11, 2007  at  03:16 PM
Ok gang,

I am trying to find some real thoughtful, scientific rebuttal to the theories put forward in "Messages from water". But however all I find here are childish, naff attempts at jokes on the subject. So besides the close minded people who have insulted the pursuit of new understanding about Quantum mechanics can someone please give me some intelligent evidence based rebuttal because I actually want to learn about the subject.

Remember guys the first people who thought the world was round were ridiculed and persecuted. So its ok to disagree just try to do it with some intelligence and class.
Posted by Sam  in  Sydney  on  Tue Mar 06, 2007  at  03:51 AM
Sam, it's up to Emoto to prove what he says is true. Just because a human is mostly water doesn't mean there are hidden quantum messages in water. Just because the earth's surface (not the earth's composition, as stated above) is mostly water doesn't mean anything either.

The fact is, there have been no successful studies showing the affects of 'positive' or 'negative' water, or of anyone who could tell the difference between the two.

Frankly, have you read his explanations? They don't make sense. He speaks of people's collective consciousness, yet we know of no such thing. He speaks of thinking positive thoughts to heal the planet and ourselves, yet doesn't explain how making water 'positive' would accomplish this. For that matter, what wounds would we be healing? Pollution? Deforestation? If every human on the planet suddenly dropped dead the planet would quickly take care of itself, without anybody around thinking good thoughts at the water. Water routinely became polluted and clean again for a billion years before people came along, why are we so special?

I'm well aware of how necessary it is to be open minded, but you have to filter things out based on evidence, sound reasoning, and our knowledge of how the universe operates. Nothing in physics can explain Emoto's claims, not even the much repeated (and abused) quantum mechanics. Until Emoto comes up with an internally consistant and rational explanation for the perceived affect we have to assume he's making it up.

Finally, I don't recall anyone ridiculing people who claimed the world was round. Science has known for over two millenia that the earth was a sphere, so I'm wondering where you got that idea from. Did you mean Galileo? Because nobody laughed at him either, they just tried to suppress him. And for every person science did laugh at who turned out to be right (there were a few), I can easily provide 10 examples where the person was wrong. So if anything your analogy shows that Emoto shouldn't be believed. At least not until he proves his case.
Posted by Charybdis  in  Hell  on  Tue Mar 06, 2007  at  08:49 AM
I am wondering why he thinks the pretty crystals indicate the water is somehow better. Sure, I like pretty things. I think a birthday cake is 'prettier' than a garden salad, does that mean the cake is better for me?
Posted by lithos51  in  Overland Park, KS  on  Mon Jun 04, 2007  at  09:22 AM
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