Coke vs. Pepsi
According to the Independent, researchers have proven that the difference between Coke and Pepsi really is all in your head. Apparently the popularity of Coke's brand image causes people to think Coca-Cola itself tastes better, even though it really doesn't taste very different from Pepsi. As the article says: "When asked to taste blind, they showed no preference. However, when the participants were shown company logos before they drank, the Coke label, the more famous of the two, had a dramatic impact: three-quarters of the tasters declared they preferred Coke." I've long suspected this. Personally I can't taste any difference between Coke and Pepsi, but I have a friend who swears passionately that there's a huge difference. Now I can show him this research to prove that he's simply been brainwashed by advertising. Oh, and the Pepsi Taste Test also turns out to be nothing but hot air: "The findings suggest there is no scientific basis for claims made during the Pepsi ad campaign in which testers purportedly chose Pepsi over Coke when they were not told what they were drinking."Posted By: Alex | Date: Mon Oct 18, 2004 | Permalink |
Total Comments: 250
Category: Advertising, Food
Category: Advertising, Food
Listed in chronological order. Newest comments at the end.
Page 13 of 13 pages « First < 11 12 13
I do believe that coke is much better than pepsi. It's my favourite soda drink but I don't mind drinking pepsi if there's no coca. I just want to know how cola drinks in general harm our health ?
Posted by Moody in Cairo,Egypt on Wed Oct 14, 2009 at 04:34 PM
2 cans of coke causes diarrhea, pepsi does not. Coke burns your mouth as you swallow it, pepsi does not. Coke has its beginning from cocaine, pepsi does not. Test in india confirm drinking too much coke causes stomach cancer. search it up.
Posted by pepsi in california on Wed Oct 14, 2009 at 10:49 PM
Pepsi is way sweetr and more waterry.
Posted by .... in Hey on Mon Oct 19, 2009 at 04:19 PM
i love COKE:) its wayy better denn pepsi aight dumbass:Phmmm now this an interesting question i enjoy almost any soft drink like no joke but i CAN tell the difference between pepsi and coke and i find pepsi goes flat very quickly like within an hour coke will last alot longer pepsi also has a really funny taste and leaves a bitter aftertaste, and coke has a really good taste and leaves no bad aftertaste, diet pepsi isnt very great, diet coke is refrshing i find coke is definetly better i'd drink it over any other soft drink any day COCA-COLA RULES!!!n!
Posted by john in ottawa on Fri Nov 06, 2009 at 08:17 PM
I'm a Coke drinker & can totally tell the difference between Coke & Pepsi. I appreciate at restaurants when I ask for a Coke, that they tell me they have Pepsi, because then I'll order a water or something else. I don't like Pepsi at all. When I ask for a Coke & they bring me a Pepsi I can taste the difference & ask for a water in it's place. I won't pay for that drink because I didn't order that drink... I also don't like the Mexican Coke, I guess I prefer HFCS over pure cane sugar...
Posted by Cristy in Phoenix on Sat Nov 07, 2009 at 10:07 AM
(is it just me, or did people lose intelligence in posting, between the first ones in 2004 and the most recent?)
I'm a Pepsi guy for the most part, unless I'm only drinking for the carbonation. Pepsi IS sweeter than Coke, and it goes flat quicker. Personally, I'm in it for the taste, which i find just... better. But only by a little, and perhaps it's because I've been drinking it longer, maybe because my mom drinks it. A damn close one for me is Pepsi vs. Vanilla Coke.
Posted by Eli Keithrafferty in Racine WI on Thu Nov 12, 2009 at 10:26 AM
I'm a Pepsi guy for the most part, unless I'm only drinking for the carbonation. Pepsi IS sweeter than Coke, and it goes flat quicker. Personally, I'm in it for the taste, which i find just... better. But only by a little, and perhaps it's because I've been drinking it longer, maybe because my mom drinks it. A damn close one for me is Pepsi vs. Vanilla Coke.
Coca-Cola Co (KO.N) unveiled goals on Monday that call for the revenue generated by the company and its bottlers to double to roughly $200 billion by 2020, with profit margins increasing.
Coke also said it hopes to more than double the number of soft drink servings it sells to more than 3 billion per day by the end of 2020.
The world's largest soft drink maker discussed its targets for the next 10 years at a two-day investor meeting in Atlanta, its first such gathering in its hometown in more than a decade.
Chief Executive Muhtar Kent said the annual revenue growth rate implied by the 2020 goal is a little higher than the top end of Coke's standard long-term growth target, but he sought to assure investors and analysts that it is "definitely achievable."
"It's going to take a lot of work. It's going to take some fantastic marketing and a lot of synergies to be powered back into marketing," Kent said. "But we believe our system has the capacity to achieve that trajectory."
Kent said there were several worldwide trends that supported the accelerated growth in the medium- to long-term -- rising economic power of developing countries, increasing urbanization and a growing middle class.
For example, Chinese consumers drink an average of 8 servings of Coca-Cola per year, compared with 214 in the United States and 387 in Mexico.
In addition to its trademark cola brand, Coca-Cola has 12 other brands that currently generate over $1 billion in retail sales, including Sprite, Fanta, Dasani water, Powerade sports drink and Georgia coffee. By 2020, Coke said it should have about 30 brands with sales of $1 billion.
FOCUS ON MARKETING
Coke derives more than three-quarters of its revenue from international markets, and is therefore able to offset falling sales in the United States with strong growth in emerging markets like India, China and Brazil. The company said last week it was ramping up investment in Brazil.
Industrywide sales of carbonated soft drinks had been falling in the United States even before the recession slammed the brakes on consumer spending. Some consumers, taking heed of growing awareness of nutritional health, have opted for drinks such as bottled water, juice and tea.
Competition in the sagging U.S. market is about to heat up, since No. 2 soft drink maker PepsiCo Inc (PEP.N) recently agreed to buy Pepsi Bottling Group Inc (PBG.N) and PepsiAmericas Inc (PAS.N), its largest bottlers, in a bid to cut costs, after a decade of operating as separate companies.
Coke has staunchly defended its franchise business model in which it sells drink concentrate to separate bottlers.
The company on Monday said strong brands, targeted marketing campaigns and new packages and price points would help drive growth. It also highlighted a marketing campaign it is planning for the 2010 World Cup in South Africa.
Posted by Carrie on Tue Nov 17, 2009 at 07:19 PM
Coke also said it hopes to more than double the number of soft drink servings it sells to more than 3 billion per day by the end of 2020.
The world's largest soft drink maker discussed its targets for the next 10 years at a two-day investor meeting in Atlanta, its first such gathering in its hometown in more than a decade.
Chief Executive Muhtar Kent said the annual revenue growth rate implied by the 2020 goal is a little higher than the top end of Coke's standard long-term growth target, but he sought to assure investors and analysts that it is "definitely achievable."
"It's going to take a lot of work. It's going to take some fantastic marketing and a lot of synergies to be powered back into marketing," Kent said. "But we believe our system has the capacity to achieve that trajectory."
Kent said there were several worldwide trends that supported the accelerated growth in the medium- to long-term -- rising economic power of developing countries, increasing urbanization and a growing middle class.
For example, Chinese consumers drink an average of 8 servings of Coca-Cola per year, compared with 214 in the United States and 387 in Mexico.
In addition to its trademark cola brand, Coca-Cola has 12 other brands that currently generate over $1 billion in retail sales, including Sprite, Fanta, Dasani water, Powerade sports drink and Georgia coffee. By 2020, Coke said it should have about 30 brands with sales of $1 billion.
FOCUS ON MARKETING
Coke derives more than three-quarters of its revenue from international markets, and is therefore able to offset falling sales in the United States with strong growth in emerging markets like India, China and Brazil. The company said last week it was ramping up investment in Brazil.
Industrywide sales of carbonated soft drinks had been falling in the United States even before the recession slammed the brakes on consumer spending. Some consumers, taking heed of growing awareness of nutritional health, have opted for drinks such as bottled water, juice and tea.
Competition in the sagging U.S. market is about to heat up, since No. 2 soft drink maker PepsiCo Inc (PEP.N) recently agreed to buy Pepsi Bottling Group Inc (PBG.N) and PepsiAmericas Inc (PAS.N), its largest bottlers, in a bid to cut costs, after a decade of operating as separate companies.
Coke has staunchly defended its franchise business model in which it sells drink concentrate to separate bottlers.
The company on Monday said strong brands, targeted marketing campaigns and new packages and price points would help drive growth. It also highlighted a marketing campaign it is planning for the 2010 World Cup in South Africa.
The company does not provide specific earnings forecasts, but has repeatedly said its long-term growth targets call for annual sales volume to increase 3 percent to 4 percent, revenue to increase 5 percent to 6 percent and earnings per share to increase at a high single-digit percentage rate.
"The long term growth rates are appropriate (moving into 2010), but we're not content with them," said Chief Financial Officer Gary Fayard.
He added that if the company and bottlers achieve the 2020 goals, they would generate cumulative cash flow of $130 billion to $150 billion and would reinvest $32 billion to $37 billion in capital expenditures, with "quite a bit of cash available for other things, such as dividends, acquisitions and share repurchases."
Last month, Coke reported lower-than-expected third-quarter revenue, hurt by the stronger U.S. dollar and said a weak economy would keep consumers under pressure next year.
Coke shares closed 0.5 percent higher at $56.74 on Monday. The shares have gained roughly 25 percent this year, outperforming a 14 percent increase for PepsiCo.
Posted by Carrie on Tue Nov 17, 2009 at 07:20 PM
"The long term growth rates are appropriate (moving into 2010), but we're not content with them," said Chief Financial Officer Gary Fayard.
He added that if the company and bottlers achieve the 2020 goals, they would generate cumulative cash flow of $130 billion to $150 billion and would reinvest $32 billion to $37 billion in capital expenditures, with "quite a bit of cash available for other things, such as dividends, acquisitions and share repurchases."
Last month, Coke reported lower-than-expected third-quarter revenue, hurt by the stronger U.S. dollar and said a weak economy would keep consumers under pressure next year.
Coke shares closed 0.5 percent higher at $56.74 on Monday. The shares have gained roughly 25 percent this year, outperforming a 14 percent increase for PepsiCo.
COKE RULES!!!!
Posted by Carrie on Tue Nov 17, 2009 at 07:27 PM
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