Hoax Museum Blog: Journalism

The Indian Rope Trick — A new book by Peter Lamont chronicles the history of the Indian rope trick. According to him the trick is a hoax, not just in the sense that it's an illusion. Rather, in the sense that the trick never existed. It was never performed. In fact, it began its life in 1890 as the fictional creation of a Chicago reporter. The book is reviewed by The Guardian.

Stu Magazine — Bob Pagani (aka the cranky media guy) gave me a heads up about a recent Canadian media hoax. It was the launch of Stu, a new 'lad' magazine in the style of Maxim. Stu was the magazine 'for the adequate man.' Articles included advice on how to score with hot-girl's less-than-hot friends, as well as how to find great free merchandise by dumpster diving. The new magazine managed to get quite a bit of press coverage, even though, as it turned out, there was no Stu magazine. Only a press kit.

Mickey Mouse Goes to University — A British reporter filled out a university application with info for Mickey Mouse, and Mickey was accepted. But to be fair to the university, instead of using the name 'Mickey Mouse,' which would have been a giveaway, he wrote Michael Mouse. That sounds like it really could be someone's name.

Of Foxes, Turtles, and Ham — A Japanese newspaper scooped its rivals by revealing a serious environmental problem—that foxes were eating the eggs of the endangered loggerhead sea turtle. It even had pictures of the foxes eating the eggs. Until it turned out that the only reason the foxes were standing there by the eggs was because the cameramen had lured them there with ham.

Jayson Blair Redux — So Esquire has commissioned Jayson Blair to write a movie review of Shattered Glass, an upcoming movie about Stephen Glass (another media hoaxer from five years ago). I'm sure his review will, in turn, become one of the most heavily reviewed reviews ever.

Missing Stories at New York Times — Last week everyone was linking to this spoof about the missing Weapons of Mass Destruction. It even managed to become the first item displayed if you typed in 'Weapons of Mass Destruction' on Google (though Google has since changed that). In the same spirit, here's a spoof page about Jayson Blair and the New York Times.

Would you hire this man? — A British reporter manages to get a job guarding Serena Williams even though he submitted a fake CV with his application. No one bothered to check his references.

Great Wall of China Hoax — This day in hoax history. June 25, 1899: The Great Wall of China Hoax.

Journalistic Integrity — Slate has an interesting piece about some journalists from the first half of the twentieth century who took serious liberties with the truth: H.L. Mencken, A.J. Liebling, and Joseph Mitchell.

Beckham Kidnap Plot — The Observer details how the News of the World came to believe a far-fetched yarn about a plot to kidnap Victoria Beckham, even though their source was a serial liar.

Epidemic of Lying — The San Francisco Chronicle argues that America is suffering from an epidemic of lying, as a consequence of which we're no longer shocked by scandals such as the Jayson Blair Affair. We just expect that everyone is lying.

Reviewing Stephen Glass — Book critics are stressing out over how to respond to the release of Stephen Glass's first novel. Should they review it and trash it, or just ignore it? Stephen Glass, if you don't remember, got fired from the New Republic five years ago for inventing news.

Inventing Experts — Associated Press reporter dismissed for quoting experts who apparently don't exist.

US News & World Report and the Great Moon Hoax of 1835 — US News & World Report has a special double issue this week on "The Art of the Hoax". Check out the lead article, "Strange but true: This is the golden age of hoaxes." Yours truly was interviewed for it and gets mentioned twice! Very exciting. But also check out their short piece on the Great Moon Hoax of 1835. As it turns out, they fell for a tall-tale about this hoax. In the first paragraph they claim that because of this newspaper hoax:

"Daily sales of the Sun skyrocketed from 4,000 to 19,000–making it the world's most popular paper and launching a new kind of journalism."

Not so! For almost a century historians have been repeating this story about how the great moon hoax propelled the New York Sun to media stardom and established it as the world's most popular paper, and established modern journalism in the process. But the story is actually totally false. The tale got its start because a few days into the hoax, on August 28, 1835, the Sun boasted that it had a circulation of 19,360, making it the most widely circulated paper in the world. Almost a century later the historian Frank M. O'Brien, in his 1918 work about the history of the Sun (The Story of the Sun) made note of this boast in his retelling of the hoax. Subsequent historians, who relied solely upon O'Brien's work for their information about the hoax, figured that if the Sun was boasting about its circulation during the moon hoax, this must have meant that the hoax had caused a rapid rise in the paper's circulation. It seemed like a logical conclusion, but it was wrong.In actuality, the Sun had regularly been making the same boast about its high circulation for weeks before the moon hoax occurred. In fact, two weeks before the moon hoax, on August 13, 1835, the Sun boasted that its circulation was at 26,000, meaning that if you go by the Sun's own numbers, its circulation actually dropped during the moon hoax. But once the idea was established that the moon hoax immediately caused a meteoric rise in the Sun's circulation, it proved to be so compelling (because it provided a slightly scandalous angle to the birth of modern journalism) that no one ever bothered to check if it was actually true. In fact, various historians began to embellish the idea, inventing the claim that the Sun's previous circulation had been 4,000 (or 6,000, or 8,000... pick a number. Almost every author who writes about the moon hoax has a different figure for what the Sun's circulation skyrocketed from, though they all agree on the 19,000 figure).USN&WR also claims that the Journal of Commerce first exposed the hoax after the hoax's author, Richard Adams Locke, confessed to one of their reporters. This is also false. Many New York papers had immediately denounced the Sun's lunar claims as a hoax, and the New York Herald was the first to point the finger at Locke. The idea that the Journal of Commerce exposed the hoax dates to an 1852 retelling of the hoax by William Griggs.USN&WR can't really be blamed for getting some of the facts wrong. The literature about the moon hoax is full of these erroneous claims. The only reason I realized they were wrong is because I'm writing my dissertation about the moon hoax, and so I spent the time to actually dig up the papers from 1835 and find out what the real story was.

The Hitler Diaries — New evidence indicates that Gerd Heidemann, the journalist largely behind the Hitler Diaries hoax, was an East German double agent working for the Stasi. This breathes new life into the old theory that the hoax was actually a communist plot.

USA Today Hacked — Hackers broke into USA Today's web site and replaced the real news with fake stories. One of the hoax stories was that the Vatican had declared the Bible to be an April Fool's joke.

Stephen Glass — They're making a movie about the fraudulent career of Stephen Glass of the New Republic. It'll star Darth Vader as Stephen Glass.