Hoax Museum Blog: Food

What do the lines on Solo Cups mean? — Recently a graphic began circulating on facebook, pinterest, etc. suggesting that the lines on Solo Cups were intended to indicate proper sizes for popular alcoholic drinks (liquor, wine, and beer):


The Solo Cup company responded by posting a message on its facebook page, explaining that it never intended the lines to mean any such thing. Although it conceded that the lines could be used for this purpose. Evidently it was worried about being seen as promoting binge drinking, so it offered some non-alcoholic drinks that the lines could also be used to measure, such as water, juice, and chocolate milk. (click to expand image)


Posted: Sun Jun 17, 2012.   Comments (3)

Watch out for fake pig ears —
Pig ears are a popular snack in China. So unscrupulous food sellers have figured out a way to make fake pig ears out of gelatin. Given that the real pig ears aren't expensive to begin with, what's being put into the fake ones is dirt cheap and potentially harmful, consumers are being warned. See below for advice about how to know if you've been served a fake pig ear.

Fake stewed pig ears pose health risks
chinadaily.com

Some stewed pig ears have been made from chemicals that could cause blood and heart problems in East China, sounding a fresh alarm on food safety. The popular Chinese snacks sold at a market in Ganzhou, the second-largest city in Jiangxi province, were made from gelatin and sodium oleate, the food safety office under the Jiangxi provincial health department said on Tuesday...
According to Yang Fan, a researcher at the Green Beagle, an environmental protection non-governmental organization based in Beijing, there are ways to distinguish fake ears from real ones. Hair and capillaries usually can be seen on real pig ears, while fake ones do not have hair or capillaries, Yang said.

Posted: Tue May 22, 2012.   Comments (2)

Glued Meat —
Another restaurant scam to watch out for: That expensive steak you ordered may really be pieces of scrap meat glued together. I'd never heard of this 'meat glue' before. Apparently there's very little way to tell if it's being served to you... if the meat is glued together by someone who knows what they're doing. But if an amateur did the gluing, the meat will fall apart as you slice it.

Steak Or Fake? How To Spot 'Glued' Meat
denverchannel.com

It's white, powdery and can turn chucks of beef into a single piece of steak. Most diners probably are not aware that some chefs can use a substance called transglutaminase to bind pieces of meat together. This "meat glue" has been a part of the food industry for decades, where it goes by the name TG or Activa.

Posted: Tue May 22, 2012.   Comments (1)

Fast-Food Tattoo Guy —

The "Fast-Food Tattoo Guy" image has been floating around the internet since 2009, at least. It's not a very good fake. Which is to say, it doesn't appear that many people have been led to believe, on the basis of this photo, that some large, cheeseburger-loving man actually decided to tattoo himself with the logos of fast-food restaurants.

Nevertheless, I'm always curious about where these fake photos originally come from. In the case of this photo, I tracked down the original to a series of photos taken by photographer Philip Greenspun at the Newport Jazz Festival in 2005. He took several shots of this guy sitting on the beach, eating his food, and listening to the music. He titled them, "fat shirtless guy eating cheeseburger."

Greenspun seems to have an ongoing interest in taking pictures of overweight Americans eating. For instance, he has a series called Fat People Eating in Epcot. And here he describes why he's interested in photographing fat people eating:

Most of it is that I think that better diet pills will be developed some time within the next 100 years.... The photos will then become a curiosity for people in the year 2100.

I don't know who added the tattoos to Greenspun's Newport Jazz Fest picture.


Posted: Sat Apr 28, 2012.   Comments (0)


Woman dies after trying to live on sunlight alone — The NY Daily News is reporting (via the Tages-Anzeiger) that a Swiss woman died after deciding to embrace the philosophy of breatharianism and live on sunlight alone:

Swiss woman dies after attempting to live on sunlight; Woman gave up food and water on spiritual journey
nydailynews.com

The Zurich newspaper reported Wednesday that the unnamed Swiss woman in her fifties decided to follow the radical fast in 2010 after viewing an Austrian documentary about an Indian guru who claims to have lived this way for 70 years.
Tages-Anzeiger says there have been similar cases of self-starvation in Germany, Britain and Australia.
The prosecutors' office in the Swiss canton (state) of Aargau confirmed Wednesday that the woman died in January 2011 in the town of Wolfhalden in eastern Switzerland.

Here's the trailer of the documentary she was inspired by:


Posted: Thu Apr 26, 2012.   Comments (3)

Start Cola Earlier, says the Soda Pop Board of America —

At first glance, this appears to be a vintage ad by the "Soda Pop Board of America" extolling the virtues of drinking cola at an early age. It's been circulating around the internet for quite a while, during which time many sites have angrily responded to the claims made in the ad.

For instance, the Queen Anne Chiropractic Center declared that the ad demonstrates "just how wicked the Mad Men of yesteryear were." The parenting blog babble.com wrote: "We all know that, on occasion, advertisements can offer some fairly crappy advice. Back in the day, though, ads had no shame." And NaturalNews.com offered the ad as evidence that, "Soda companies, much like drug companies, have relentlessly tried to convince parents that forcing their products onto their children is a smart thing to do."

I could go on, but I'll cut to the chase: the ad isn't real. It's just a very successful vintage-ad parody created in 2002 by RJ White, who explains its full provenance on his blog Ice Cream Motor:

About seven or eight years ago, I made this fake ad, exhorting parents to give soda to their babies. It was done on a bored afternoon when J.D. Ryznar asked for someone to make that very specific thing on his livejournal. I whipped it together, posted it to the web, joke over.

THEN. A couple of years later- it started showing up online, in those weird lists that pop up every so often with a "Oh man, ads sure were strange back then, weren't they?" theme. Thing is, those ads are largely real and mine is not and very obviously so.

White links to the original livejournal post that inspired him to create the ad. His ad seems to be currently enjoying a fresh wave of popularity thanks to tumblr and pinterest which are presenting it to new audiences, many of whom (once again) seem to be accepting it at face value as a genuine vintage ad.
Posted: Thu Apr 26, 2012.   Comments (11)

F*** The Diet? — Many people thought this was too weird to be true, but apparently it's real. Multinational mega-corporation Unilever is running an ad campaign in Germany for its "Du Darfst" line of food products that features the English slogan "Fuck the Diet!"

It's kinda like if McDonalds were to unveil "Fuck Eating Healthy" as its new ad slogan.

A Unilever spokesperson offered this explanation:

"Although the current Du Darfst campaign has become a bit of a talking point in Germany -- as effective marketing should -- it is targeted specifically at German consumers and uses language that we do not believe most German consumers find offensive. This is because the term in the campaign is frequently heard on German TV and radio, and is used in newspapers and magazines, and in the context of 'let it be' it is not censored or seen as inappropriate by most German consumers."



Posted: Tue Apr 17, 2012.   Comments (5)

The Saint of Rice Excrements — Back in ninth-century Japan, there was a religious charlatan who earned the title bei-fun-hijiri or "saint of rice excrements". Before telling how he acquired this title, I should relate how I came across his story, which was in a rather roundabout way.

First, I came across a post on the Of Small Wonders & Great Wanders blog about the ancient art of self-mummification, developed by ascetic monks of the Shingon sect in northern Japan:

It was initiated by Kobo Daishi (774-835), who took the decision to end his days meditating in a cave. His disciples later found that his body was mummified, which was quite mystical! The Sokushinbutsu tradition developed from there and consisted on willingly becoming a mummy by having a special diet to dry your body.

This led me to wikipedia page about Sokushinbutsu, which further explains:

Sokushinbutsu were Buddhist monks or priests who caused their own deaths in a way that resulted in their mummification. This practice reportedly took place almost exclusively in northern Japan around the Yamagata Prefecture. It is believed that many hundreds of monks tried, but only between 16 and 24 such mummifications have been discovered to date. The practice is not advocated or practised today by any Buddhist sect...

For 1,000 days the priests would eat a special diet consisting only of nuts and seeds, while taking part in a regimen of rigorous physical activity that stripped them of their body fat. They then ate only bark and roots for another thousand days and began drinking a poisonous tea made from the sap of the Urushi tree, normally used to lacquer bowls.

This caused vomiting and a rapid loss of bodily fluids, and most importantly, it made the body too poisonous to be eaten by maggots. Finally, a self-mummifying monk would lock himself in a stone tomb barely larger than his body, where he would not move from the lotus position. His only connection to the outside world was an air tube and a bell. Each day he rang a bell to let those outside know that he was still alive.

When the bell stopped ringing, the tube was removed and the tomb sealed. After the tomb was sealed, the other monks in the temple would wait another 1,000 days, and open the tomb to see if the mummification was successful. If the monk had been successfully mummified, they were immediately seen as a Buddha and put in the temple for viewing. Usually, though, there was just a decomposed body. Although they were not viewed as a true Buddha if they were not mummified, they were still admired and revered for their dedication and spirit.


The self-mummified body of Chûkai Shônin

The wikipedia page, in turn, led me to a 1962 article in the Journal History of Religions: "Self-Mummified Buddhas in Japan," by Ichiro Hori. The article provides a great deal of information about the development of the art of self-mummification — much much detail than I'll go into here. The important point (since it leads us to the Saint of Rice Excrements) is that Hori argues that the self-mummification ritual emerged out of the practice of abstention from cereals (mokujiki-gyô). That is, the practice of not eating rice and subsisting only on fruits and nuts.

Abstention from cereals was considered an important training exercise for Shingon ascetics since a) it required a lot of willpower, and b) it was believed to give one superhuman powers. But of course, human nature being what it is, there were those on the no-cereal diet who cheated. Which leads us, finally, to the Saint of Rice Excrements. I'll let Ichiro Hori tell the rest of the story.

There is the case reported by the Montoku Jitsuroku (Official Record during the Reign of Emperor Montoku, 850-58) in which an upâsaka who came to Kyoto in 854 announced that he abstained from cereals. An imperial edict provided him with a lodging in the Imperial Garden named Shinsen-en, and he there became the object of worship by the citizens of Kyoto, who asked him to pray for them and the welfare of their private affairs. Many women especially were dazzled by the brilliance of his reputation. After about a month, however, someone claimed that he was eating rice at midnight and going to the toilet early every morning. Others then spied upon his doings and discovered high piles of rice excrement. As a result, public estimation for him rapidly declined, and he was dubbed a bei-fun-hijiri (saint of rice excrements).

Posted: Tue Apr 17, 2012.   Comments (0)

How To Make A Psychic Omelette — E.J. Gold describes himself as a "psychic cook". Or, at least, he briefly kept a blog on which he described himself in this way and offered various psychic recipes.


His recipe for a psychic omelette starts off in a pretty standard way, but once the eggs have begun to harden in the frying pan, the psychic part kicks in:

8. It's at this point that you begin chanting "OM MANI PADME HUM" until the omelette has cooked to your satisfaction on the topside. Then with a deft scoop of the spatula, send the omelette into the air slightly, just enough to flip it over, and get the pan under it to catch the turned-over omelette just right. This takes a bit of practice. The omelette will always have the same look to it at the exact right turning point...you need to observe it with your full attention to determine when that will be. There's a bubbling effect just before the turn point. Think like an alchemist to get this right.

9. When the omelette is firm, but not overcooked, and definitely NOT browned, it's time to turn it over again for a moment or two, add your internal ingredients such as cheese, yogurt, green peppers or whatever, then fold the omelette in half, slip it onto a prepared plate with all your other items already on it, add pepper or topping to taste, and serve. Now you can stop chanting "OM MANI PADME HUM". You have fulfilled your Way of Service for the moment. And that's how a psychic makes a great omelette.

I'm not totally sure whether he was being serious when he posted this blog (Poe's Law), but given the info in his wikipedia bio, I'm leaning toward the conclusion that he was.

Maybe I'll give this psychic cooking a try one of these days and see if it makes any difference.
Posted: Sat Apr 07, 2012.   Comments (0)

Posted: Fri Apr 06, 2012.   Comments (3)

How To Make Aquarium Cupcakes — These would actually be pretty cool if you made them with jello.


Posted: Thu Apr 05, 2012.   Comments (1)

Why Do You Taste Wine In Restaurants Before It’s Served? —
The traditional explanation is that you taste the wine to make sure it's not corked, but this explanation never made a lot of sense to me. First of all, wine doesn't get corked all that often — I've received corked wine maybe three times in years of eating at restaurants. Second, you could figure out it was corked after it was poured. Why the necessity to taste it first? And third, waiters go through the tasting ceremony even if it's a screwtop bottle or plastic cork, which means the wine isn't going to be corked.

But I recently came across an alternative explanation in Benjamin Walker's Encyclopedia of Esoteric Man:

'tasting' used to be the common preliminary rite in ancient times. Generally the first drink was taken by the chief of a tribe because he had to be served first as the representative of the god. It also symbolically lifted the taboo that prohibited drinking on ordinary occasions, and neutralized the mana that inheres in sacramental drinks. It was also an assurance to guests that the drink was not poisoned.

Even today in western society the man ordering a bottle of wine for his companions, or offering wine to guests, often has the first sip from his glass and then has the other glasses filled. This is a survival of the old 'tasting' custom, by which the host 'approved' the drink, and ensured that it was free from poison. In Moslem countries the ruler had an official taster, and only after he had tried the sultan's food and drink in his presence without ill effects, did the latter partake of them himself.

I have a hunch Walker is right — that there's nothing very rational about wine tasting in restaurants. It's just long-established ritual. But, of course, there are all kinds of odd customs and superstitions associated with wine, so that shouldn't be too surprising.
Posted: Tue Mar 20, 2012.   Comments (9)

That chicken you’re eating… it ain’t chicken — Perhaps everything tastes like chicken because the chicken you get in supermarkets has a little bit of every other animal in it. This is a BBC documentary, but I'm sure what they talk about holds true for every other country in the world.


Posted: Sat Mar 10, 2012.   Comments (0)

The Great Banana Smoking Hoax of 1967 — Brooke Kroeger and Cary Abrams have an article in the Local East Village analyzing the Great Banana-Smoking Hoax of 1967 -- in which a rumor spread alleging that you could get high by smoking bananas. Or rather, get high by smoking "bananadine," created by scraping the inside of a banana peel, boiling the residue, then drying out the residue and rolling it into a joint.

They try to get to the bottom of who started the rumor. One contender is the staff of the East Village Other magazine. Another theory has the singer Donovan as the instigator, through his song Mellow Yellow. Or perhaps it was the singer Country Joe.



Kroeger and Abrams think Country Joe is the most likely original source of the rumor, though they concede that "the Great Banana Smoking Hoax has many mothers."

Whoever started the rumor, it eventually had the great effect of inspiring the federal government to study bananas to determine any psychedelic properties they might have. Just in case bananas might have to be added to the list of controlled substances.
Posted: Thu Feb 23, 2012.   Comments (4)

Live Forever Juice — live forever juiceLive Forever Juice is a fake product that was created for educational purposes by FDAImports, a consulting company that specializes in advising companies how to comply with FDA regulations. The idea was to make a food product whose packaging was full of illegal claims, then walk people through why the claims are illegal. (via: The Food Watchdog).

The company handed out samples of Live Forever Juice at a recent trade fair in Baltimore. They also have an accompanying website, liveforeverjuice.com, on which they have some videos that explain what kind of claims companies are legally allowed to make on the packaging of their food products, and what claims they can't make. Of course, all claims have to be "true, adequately substantiated, and not misleading." It's the latter category, misleading claims, that are the most interesting, since companies come up with all kinds of ways to make claims that are technically true, but nevertheless misleading. And the FDA has regulations to try to prevent this.

For instance, labels often declare that the product is a "great source" of a nutrient, such as Vitamin C. But if the label says this, then the food must contain at least 20% of that nutrient's recommended daily intake (RDI). Sometimes labels will use more ambiguous language, such as boasting that the food "contains" a nutrient, which could be technically true even if the food only has a tiny amount of it. But the FDA feels that even this more ambiguous claim implies the food is a good source of the nutrient. So the food still must offer at least 10% of that nutrient's RDI in order to make that claim legally.

FDAImports also created a Live Forever Juice party video that offers a "High-Octane Motivational Video Loop with Unicorns." They caution that you shouldn't watch it if you're prone to seizures.


Posted: Tue Oct 04, 2011.   Comments (1)

Beware Fake Eggs From China! — Greg writes:

Found this online - warning about fake chicken eggs, but it seems that eggs are too inexpensive to generate a profit by faking.

Absolutely right. This email hoax about Chinese food counterfeiters mass producing fake eggs has been circulating for a number of years. There are posts debunking it on Boing Boing (2006), Consumerist (2007), and Hoax-Slayer (2007).

What I find to be the most illogical part of the fake egg story is the claim that the counterfeiters are going through an elaborate process to make the inside of the egg look real (i.e. the egg yolk and white). But really, why bother? The shell is all that the consumer would see when buying the egg, so isn't that the only part a counterfeiter would care about?
Posted: Wed Nov 25, 2009.   Comments (14)

The Snail in the Ginger Beer — Two weeks ago I linked to a BBC article by Clive Coleman about the case of the carbolic smoke ball. He must be doing a series on interesting legal cases, because he's back with a great article about the legal case of the snail found in ginger beer. Quick summary — In 1928 May Donoghue claimed to find a snail in her bottle of ginger beer. Her complaint eventually helped bring about modern consumer protection laws in the UK. The catch: "to this day, no-one knows for sure if there ever really was a snail in May Donoghue's bottle of ginger beer."

I should add this case to my list of Gross Things Found in Food.
Posted: Fri Nov 20, 2009.   Comments (2)

Dasani Deception — I'm a little late with this, but better late than never. From The Boston Phoenix:

An odd press conference took place last week in Post Office Square as a man claiming to be an executive at a soft-drink giant touted “a new era for Coca-Cola,” in which its Dasani bottled water will be labeled “Deception.” Of course, it wasn’t actually a Coca-Cola executive or a real press conference (despite the fake journalists asking fake questions), but activist street theater perpetrated by the guerrilla prankster collective the Yes Men.
The mock press conference, part of Boston-based Corporate Accountability International’s (CIA) Think Outside the Bottle campaign, protested Coca-Cola’s refusal to state Dasani’s origin — public water sources — on its labels, as Pepsi and Nestlé have done with their bottled-water brands.
“This is a classic case of deception,” said Mike Bonanno (a/k/a Igor Vamos), in town that day with main cohort Andy Bichlbaum (né Jacques Servin) for the opening of The Yes Men Fix the World at the Coolidge Corner Theatre. “They don’t want people to know that they’re drinking tap water because it’s pure profit. Basically, they’ve figured out such a great scam that they don’t want it to end.”

Posted: Tue Nov 10, 2009.   Comments (7)

No Flesh-Eating Robots — About two weeks ago, rumors began to spread online about a flesh-eating robot created by the military. The robot, named the Energetically Autonomous Tactical Robot (EATR™), would be a reconnaissance droid that could survive for long periods behind enemy lines by foraging for fuel. This fuel would include virtually any kind of biomass: twigs, branches, apple cores, stray cats, or even human bodies.

The robot, it turns out, is real, but the claim that it will be able to feed on human bodies is false. The companies building the robot, Cyclone Power Technologies and Robotic Technology Inc., issued a press release addressing the rumor:

RTI’s patent pending robotic system will be able to find, ingest and extract energy from biomass in the environment. Despite the far-reaching reports that this includes “human bodies,” the public can be assured that the engine Cyclone has developed to power the EATR runs on fuel no scarier than twigs, grass clippings and wood chips – small, plant-based items for which RTI’s robotic technology is designed to forage. Desecration of the dead is a war crime under Article 15 of the Geneva Conventions, and is certainly not something sanctioned by DARPA, Cyclone or RTI.

Posted: Mon Jul 20, 2009.   Comments (6)

Snake Head with Broccoli — The latest case of the gross things found in food scam: A man dining at TGI Friday's claimed he found a rotting snake head in his side order of broccoli. But testing has now revealed that the snake's head was never cooked and must have been placed in the broccoli at some point after the cooking process. So foul play is now suspected. The guy who found the head claims he didn't put it there, and since he isn't suing the restaurant, he may be telling the truth.
Posted: Mon May 11, 2009.   Comments (4)

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