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Weblog Category
'Quiz' is a relatively new word. It first came into use in the late 1700s, making it a little over 250 years old, and there's a curious story about how it came into being.
The tale goes that it emerged from a wager made in 1791 by Richard Daly, manager of the Theatre Royal in Dublin. Daly bet his friends that within 48 hours he could make a nonsense word be spoken throughout Dublin — specifically, a word having no meaning nor derived from any known language. His friends took him up on the bet. So Daly sent out his employees to write the word "QUIZ" in chalk on doors, windows, and walls throughout Dublin. The appearance of this mysterious word became the talk of the town, allowing Daly to win his bet. And it caused the word 'quiz' to pass into popular usage.
There's a number of reasons to doubt this story. For one, it first appeared in print in 1835, 44 years after the event supposedly took place. The story took the form of one of those small blurbs of trivia that newspapers and magazines used to pad out their columns. It ran in a number of publications, such as the New York Mirror (May 2, 1835), The Mirror (Feb 21, 1835), and The London and Paris Observer (Feb 15, 1835). However, it's authorship wasn't attributed, or attributed only by initials, so we have no way of knowing how the author knew his information. Perhaps a newspaper editor simply made it up. (The most elaborate version of the story is found in Frank Thorpe Porter's Gleanings and Reminiscences, 1875. Porter doubtless embellished it.)

from the New York Mirror, May 2, 1835
Second, it's easy to find examples of the word 'quiz' used before 1791. Here's an example from the London Magazine, Nov 1783.
However, it's possible that Daly (or someone connected with the theater) did write the word "QUIZ" all over Dublin, but that this stunt had nothing to do with the word's origin. Back in the 1790s, Quiz didn't mean what it means today. It was a derogatory term meaning an oddball or eccentric. Or, as the London Magazine put it, "one who thinks, speaks, or acts differently from the rest of the world in general."
An article in the Sporting Magazine (Dec 1794) indicates that to call someone a Quiz could also insultingly imply they were pedantic and rule-bound. It was a bit like calling someone a Nerd or a Square:
When interpreted in this sense, the word seems appropriate as something that rambunctious young theater employees might have written as graffiti all over Dublin, as a way to make fun of the respectable residents of Dublin. But the word wasn't widely known (as indicated by the need for both the London Magazine and the Sporting Magazine to define the term for their readers), so the prank might have caused some confusion and led people to ask what the strange word meant.

Dublin's Theatre Royal
Of course, there's no evidence (such as contemporary newspaper accounts) to confirm that this prank ever occurred. So this is all pure speculation.
But if Richard Daly and his theater employees didn't coin the word Quiz, how did it originate? One theory, offered here by Stephen Fry, is that "it probably derives from the first question in the old grammar school Latin oral: 'Qui es?' or, 'Who are you?'"
The Oxford Dictionaries offers some further information:
My 1971 edition of the Oxford English Dictionary suggests that its current meaning may come from its association with the word 'inquisitive,' which is a very old word, as old as the English language itself, having derived from the latin inquirire (to inquire).
The tale goes that it emerged from a wager made in 1791 by Richard Daly, manager of the Theatre Royal in Dublin. Daly bet his friends that within 48 hours he could make a nonsense word be spoken throughout Dublin — specifically, a word having no meaning nor derived from any known language. His friends took him up on the bet. So Daly sent out his employees to write the word "QUIZ" in chalk on doors, windows, and walls throughout Dublin. The appearance of this mysterious word became the talk of the town, allowing Daly to win his bet. And it caused the word 'quiz' to pass into popular usage.
There's a number of reasons to doubt this story. For one, it first appeared in print in 1835, 44 years after the event supposedly took place. The story took the form of one of those small blurbs of trivia that newspapers and magazines used to pad out their columns. It ran in a number of publications, such as the New York Mirror (May 2, 1835), The Mirror (Feb 21, 1835), and The London and Paris Observer (Feb 15, 1835). However, it's authorship wasn't attributed, or attributed only by initials, so we have no way of knowing how the author knew his information. Perhaps a newspaper editor simply made it up. (The most elaborate version of the story is found in Frank Thorpe Porter's Gleanings and Reminiscences, 1875. Porter doubtless embellished it.)

from the New York Mirror, May 2, 1835
Second, it's easy to find examples of the word 'quiz' used before 1791. Here's an example from the London Magazine, Nov 1783.
However, it's possible that Daly (or someone connected with the theater) did write the word "QUIZ" all over Dublin, but that this stunt had nothing to do with the word's origin. Back in the 1790s, Quiz didn't mean what it means today. It was a derogatory term meaning an oddball or eccentric. Or, as the London Magazine put it, "one who thinks, speaks, or acts differently from the rest of the world in general."
An article in the Sporting Magazine (Dec 1794) indicates that to call someone a Quiz could also insultingly imply they were pedantic and rule-bound. It was a bit like calling someone a Nerd or a Square:
Now every young man who wishes to attain that for which he was sent by his friends to the university, namely improvement, is immediately denominated a Quiz, and is subject to the petty insults of every buck (a species of the human kind so called in Cambridge) he meets with. To avoid the stigma of being a Quiz, young men who have but moderate allowances plunge into expences, which make them for many years after miserable. To peruse any book of improvement is called Quizical; in short not to be extremely dissipated and extravagant is to be a Quiz.
When interpreted in this sense, the word seems appropriate as something that rambunctious young theater employees might have written as graffiti all over Dublin, as a way to make fun of the respectable residents of Dublin. But the word wasn't widely known (as indicated by the need for both the London Magazine and the Sporting Magazine to define the term for their readers), so the prank might have caused some confusion and led people to ask what the strange word meant.

Dublin's Theatre Royal
Of course, there's no evidence (such as contemporary newspaper accounts) to confirm that this prank ever occurred. So this is all pure speculation.
But if Richard Daly and his theater employees didn't coin the word Quiz, how did it originate? One theory, offered here by Stephen Fry, is that "it probably derives from the first question in the old grammar school Latin oral: 'Qui es?' or, 'Who are you?'"
The Oxford Dictionaries offers some further information:
'Quiz' was also used as a name for a kind of toy, something like a yo-yo, which was popular around 1790. The word is nevertheless hard to account for, and so is its later meaning of 'to question or interrogate'. This emerged in the mid-19th century and gave rise to the most common use of the term today, for a type of entertainment based on a test of a person's knowledge.
My 1971 edition of the Oxford English Dictionary suggests that its current meaning may come from its association with the word 'inquisitive,' which is a very old word, as old as the English language itself, having derived from the latin inquirire (to inquire).
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Categories: Literature/Language Posted by Alex on Tue Jul 10, 2012 |
Comments (0) |
Samuel "Old Uncle Sam" Shepherd had a hard but interesting life. He was a slave who managed to buy his freedom, and lived on until 1909. But it's his birthdate that generates more interest than the date of his death.
His grave marker in Oak Hill Cemetery (Lawrence, Kansas) lists his birthdate as 1784. This would make him 125 years old when he died. If true, he would potentially be the oldest person ever to have lived.

According to wikipedia, Jeanne Calment of France holds the record for the oldest unambiguously documented human lifespan. She died at the age of 122 in 1997. Christian Mortensen, who died at the age of 115, holds the record for the oldest male lifespan (again, unambiguously documented). Samuel Shepherd, at 125, would have beaten both of them.
However, the documentation for Shepherd's birthdate is incredibly ambiguous. There's just his word for it, and he seems to have guessed at the date. This disqualifies him for consideration as the Oldest Person Ever.
In fact, Shepherd seems to offer an example of the phenomenon of age exaggeration, which I've discussed on the site before. It's the tendency for people to lie about their age (or, more charitably, to grow confused about it), exaggerating it upwards as they near the centenary mark. They do this because being perceived to be very old makes them feel special and gives them higher status in the community.
The most famous example of this phenomenon is the Ecuadorian town of Vilcabamba, which briefly gained a worldwide reputation as the Town of Supercentenarians, until anthropologists realized that large numbers of people in the town were misrepresenting their age.
I've also posted about the case of Buster Martin (who claimed to be a 101-year-old marathon runner), Mariam Amash (who claimed to be 120), and the Chinese village of Bama (which, like Vilcabamba, is supposed to be full of supercentenarians).
His grave marker in Oak Hill Cemetery (Lawrence, Kansas) lists his birthdate as 1784. This would make him 125 years old when he died. If true, he would potentially be the oldest person ever to have lived.

According to wikipedia, Jeanne Calment of France holds the record for the oldest unambiguously documented human lifespan. She died at the age of 122 in 1997. Christian Mortensen, who died at the age of 115, holds the record for the oldest male lifespan (again, unambiguously documented). Samuel Shepherd, at 125, would have beaten both of them.
However, the documentation for Shepherd's birthdate is incredibly ambiguous. There's just his word for it, and he seems to have guessed at the date. This disqualifies him for consideration as the Oldest Person Ever.
In fact, Shepherd seems to offer an example of the phenomenon of age exaggeration, which I've discussed on the site before. It's the tendency for people to lie about their age (or, more charitably, to grow confused about it), exaggerating it upwards as they near the centenary mark. They do this because being perceived to be very old makes them feel special and gives them higher status in the community.
The most famous example of this phenomenon is the Ecuadorian town of Vilcabamba, which briefly gained a worldwide reputation as the Town of Supercentenarians, until anthropologists realized that large numbers of people in the town were misrepresenting their age.
I've also posted about the case of Buster Martin (who claimed to be a 101-year-old marathon runner), Mariam Amash (who claimed to be 120), and the Chinese village of Bama (which, like Vilcabamba, is supposed to be full of supercentenarians).
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Categories: Death, Health/Medicine Posted by Alex on Mon Jul 09, 2012 |
Comments (3) |
Bethel, Alaska is a small town. Travel writer Harry Franck, writing in the early 1940s, offered this description of it:

Bethel is on the left-hand side of the map, near Kuskokwim Bay

Bethel residents, circa 1940
Bethel isn't much bigger today. It currently has a population of around 6000, many of whom aren't permanent residents. And there are no roads connecting the town to the outside world. You've got to fly, walk, or travel by boat to get there. All of which makes Bethel an unlikely location for what's shaping up to be the most-publicized hoax of 2012.
At the beginning of June, fliers appeared around Bethel announcing that a Taco Bell restaurant would be opening there in time for July 4th. The flier said that positions were available at the restaurant, and listed a phone number for those seeking employment.
Bethel has only one fast-food restaurant, a Subway, so the news that Taco Bell was coming there created enormous excitement. Hundreds of people phoned the contact number -- only to discover they had been taken in by a hoax. The number connected them to a (very annoyed) local resident who wasn't affiliated in any way with Taco Bell.
The fliers turned out to be the result of what local police described as a feud between two Bethel residents. (The names of the two haven't been released... or, at least, I haven't been able to find them.) One of the feuders posted the fliers, listing the other guy's phone number, as a prank. The Anchorage Daily News described it as an "evil hoax."
There was great disappointment in Bethel when everyone realized Taco Bell wasn't opening there. But the story of the taco-loving town made national news, and thereby came to the attention of Taco Bell, whose PR people realized they had a great publicity opportunity on hand.
So Taco Bell arranged for a food truck to be flown into Bethel, and on July 2 gave away over 6000 free tacos to the townsfolk. Most people in the town seemed to appreciate the publicity stunt. Though one resident suggested Taco Bell might try adding some Alaskan-themed ingredients, such as moose or cariboo taco, to its menu.

The Taco Bell food truck arrives by air in Bethel

Bethel residents get their tacos
Taco Bell, of course, is no stranger to hoax-themed publicity. See the Taco Liberty Bell hoax of 1996.
Links: kyuk.org, ktuu.com, Washington Post.
Sidewalk lounging New Yorkers would mistake Bethel at the mouth of the Kuskokwim for the end of the earth. But I found it interesting. For one thing I saw there my first Eskimos, at least in their native habitat. Bethel has a truck, too, and maybe a mile and a half of road... Then there is Bethel's boardwalk, a resounding wooden sidewalk that runs the whole length of the single-row town -- and beyond, vaulting a minor stream by transforming itself into a bridge, reverberating on into what I suppose Bethel calls its suburbs.

Bethel is on the left-hand side of the map, near Kuskokwim Bay

Bethel residents, circa 1940
Bethel isn't much bigger today. It currently has a population of around 6000, many of whom aren't permanent residents. And there are no roads connecting the town to the outside world. You've got to fly, walk, or travel by boat to get there. All of which makes Bethel an unlikely location for what's shaping up to be the most-publicized hoax of 2012.
At the beginning of June, fliers appeared around Bethel announcing that a Taco Bell restaurant would be opening there in time for July 4th. The flier said that positions were available at the restaurant, and listed a phone number for those seeking employment.
Bethel has only one fast-food restaurant, a Subway, so the news that Taco Bell was coming there created enormous excitement. Hundreds of people phoned the contact number -- only to discover they had been taken in by a hoax. The number connected them to a (very annoyed) local resident who wasn't affiliated in any way with Taco Bell.
The fliers turned out to be the result of what local police described as a feud between two Bethel residents. (The names of the two haven't been released... or, at least, I haven't been able to find them.) One of the feuders posted the fliers, listing the other guy's phone number, as a prank. The Anchorage Daily News described it as an "evil hoax."
There was great disappointment in Bethel when everyone realized Taco Bell wasn't opening there. But the story of the taco-loving town made national news, and thereby came to the attention of Taco Bell, whose PR people realized they had a great publicity opportunity on hand.
So Taco Bell arranged for a food truck to be flown into Bethel, and on July 2 gave away over 6000 free tacos to the townsfolk. Most people in the town seemed to appreciate the publicity stunt. Though one resident suggested Taco Bell might try adding some Alaskan-themed ingredients, such as moose or cariboo taco, to its menu.

The Taco Bell food truck arrives by air in Bethel

Bethel residents get their tacos
Taco Bell, of course, is no stranger to hoax-themed publicity. See the Taco Liberty Bell hoax of 1996.
Links: kyuk.org, ktuu.com, Washington Post.
For over a year, a picture of the Oct 2010 cover of Tails magazine has been circulating online. The image suggests that Rachael Rays practices cannibalism and eats dogs.

Of course, the cover is fake. The original cover included appropriately placed commas —"Rachael Ray finds inspiration in cooking, her family, and her dog."

I'm not entirely sure where the fake version of the cover first appeared. According to wlwt.com, Funny or Die was the original source. Though I can't find it there. But it was posted on Food Network Humor back in March 2011, and I suspect that may be the source from which it first went viral.
Tails magazine, fearing that many people were being led to believe that their editors were incompetent at grammar, recently posted an official statement to set the record straight:

Of course, the cover is fake. The original cover included appropriately placed commas —"Rachael Ray finds inspiration in cooking, her family, and her dog."

I'm not entirely sure where the fake version of the cover first appeared. According to wlwt.com, Funny or Die was the original source. Though I can't find it there. But it was posted on Food Network Humor back in March 2011, and I suspect that may be the source from which it first went viral.
Tails magazine, fearing that many people were being led to believe that their editors were incompetent at grammar, recently posted an official statement to set the record straight:
Hi TAILS Fans–
They say there is no such thing as bad publicity, and we do love a TAILS cover gone viral!
However, the circulating cover from October 2010, featuring our friend and all-time animal lover, Rachael Ray, was indeed Photoshopped.
We want to assure anyone who has stumbled upon the cover, that the image being circulated is in fact an unauthorized ALTERED cover.
The image posted here is the actual cover that was printed, WITH commas!
We do get the joke, but just want to make sure we set the record straight, for our sake and Rachael Ray’s (and her family and her dog, of course).
Thanks!
The TAILS Team
They say there is no such thing as bad publicity, and we do love a TAILS cover gone viral!
However, the circulating cover from October 2010, featuring our friend and all-time animal lover, Rachael Ray, was indeed Photoshopped.
We want to assure anyone who has stumbled upon the cover, that the image being circulated is in fact an unauthorized ALTERED cover.
The image posted here is the actual cover that was printed, WITH commas!
We do get the joke, but just want to make sure we set the record straight, for our sake and Rachael Ray’s (and her family and her dog, of course).
Thanks!
The TAILS Team
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Categories: Food, Photos/Videos Posted by Alex on Fri Jun 29, 2012 |
Comments (3) |
In the 1989 movie Back to the Future Part II, Marty McFly and Doc Brown use the time-traveling Delorean to travel from 1985 to October 21, 2015. In the movie, this date is briefly seen displayed on the car's onboard time monitor. So Oct 21, 2015 is officially "Future Day," when Marty McFly will arrive in what will then be the present.

But people don't want to wait that long, so hoaxers keep setting "Future Day" to a date closer at hand. The first time this happened was in 2010, when Total Film magazine mistakenly declared July 5, 2010 to be Future Day — and then created a fake image to back up their claim. They meant it as a joke, but a lot of people took it seriously. (telegraph.co.uk)

More recently, Simply Tap (makers of a mobile checkout app) declared on Facebook that June 27, 2012 was Future Day (they were promoting a box set of Back to the Future DVDs), and they also created an image to back up this claim, which once again began to circulate online. (slate.com)

So the real Future Day is still three years, but that seems like plenty of time to fit in a few more fake Future Days before it finally arrives.
(Thanks, Joe!)

But people don't want to wait that long, so hoaxers keep setting "Future Day" to a date closer at hand. The first time this happened was in 2010, when Total Film magazine mistakenly declared July 5, 2010 to be Future Day — and then created a fake image to back up their claim. They meant it as a joke, but a lot of people took it seriously. (telegraph.co.uk)

More recently, Simply Tap (makers of a mobile checkout app) declared on Facebook that June 27, 2012 was Future Day (they were promoting a box set of Back to the Future DVDs), and they also created an image to back up this claim, which once again began to circulate online. (slate.com)

So the real Future Day is still three years, but that seems like plenty of time to fit in a few more fake Future Days before it finally arrives.
(Thanks, Joe!)
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Categories: Future/Time, Social Networking Sites Posted by Alex on Thu Jun 28, 2012 |
Comments (2) |
In February 1954, Gerald Wayne Barnes, a 26-year-old dishwasher, was arrested and charged with forging his employer's name on checks. Barnes offered an unusual defense. He didn't deny the crime, but he insisted that the Santa Monica superior court had no jurisdiction over him because he was the Crown Prince Regent of Thulia — a vast kingdom stretching from Kansas to the Oregon Coast (but not including land south of San Francisco).
Barnes claimed that this kingdom had been given to his great, great grandfather by King Ferdinand of Spain. His father, currently living in Canada, was the reigning emperor, but chose not to claim the title.
As royalty, Barnes believed that he could not be tried by the court. He demanded that subpoenas be issued instead to President Eisenhower, Secretary of State John Foster Dulles and California Gov. Goodwin J. Knight.
Unfortunately his arguments didn't sway the court, which held him in jail during the trial because, despite his large land holdings, he couldn't make bail.
Three psychiatrists were brought in to evaluate Barnes. They concluded that he actually believed himself to be the Crown Prince Regent of Thulia. But they nevertheless declared him to be legally sane and fit to stand trial.

The Inter Lake, Mar 3, 1954
Presumably Barnes was found guilty. However, I haven't been able to find any record of what became of him later in life.
Newspaper accounts of his 1954 trial mention that he had earlier served a term in Washington State prison on a bank robbery conviction, and a search of news archives reveals that this previous crime was also somewhat unusual and made headlines. As a 16-year-old boy in Tacoma, Washington, he had held up a bank with a toy pistol. Barnes had grabbed a five-year-old child outside the bank, marched in holding the toy pistol to the boy's head, and handed the teller a note that read, "hand over the money or I'll shoot both you and the kid — he doesn't belong to me." The teller had given him $5,050. Barnes then released the boy and fled, but he was later picked up at his parents' house by police.
Barnes claimed that this kingdom had been given to his great, great grandfather by King Ferdinand of Spain. His father, currently living in Canada, was the reigning emperor, but chose not to claim the title.
As royalty, Barnes believed that he could not be tried by the court. He demanded that subpoenas be issued instead to President Eisenhower, Secretary of State John Foster Dulles and California Gov. Goodwin J. Knight.
Unfortunately his arguments didn't sway the court, which held him in jail during the trial because, despite his large land holdings, he couldn't make bail.
Three psychiatrists were brought in to evaluate Barnes. They concluded that he actually believed himself to be the Crown Prince Regent of Thulia. But they nevertheless declared him to be legally sane and fit to stand trial.

The Inter Lake, Mar 3, 1954
Presumably Barnes was found guilty. However, I haven't been able to find any record of what became of him later in life.
Newspaper accounts of his 1954 trial mention that he had earlier served a term in Washington State prison on a bank robbery conviction, and a search of news archives reveals that this previous crime was also somewhat unusual and made headlines. As a 16-year-old boy in Tacoma, Washington, he had held up a bank with a toy pistol. Barnes had grabbed a five-year-old child outside the bank, marched in holding the toy pistol to the boy's head, and handed the teller a note that read, "hand over the money or I'll shoot both you and the kid — he doesn't belong to me." The teller had given him $5,050. Barnes then released the boy and fled, but he was later picked up at his parents' house by police.
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Categories: Identity/Imposters Posted by Alex on Thu Jun 28, 2012 |
Comments (1) |
Last Monday, the Coast Guard received a distress call reporting that a yacht had exploded. Twenty-one people were said to be floating in rafts 17 miles off the New Jersey shore, and at least three were believed to be dead. A massive rescue operation was launched. But the Coast Guard soon realized that the call was a hoax.
It turns out that New Jersey has quite a long history of hoax calls to emergency service providers. The New Jersey Star-Ledger has compiled a list of the most memorable examples. It traces all the way back to what is probably the most famous hoax emergency call of all time, the 1938 War of the Worlds 'Panic' Broadcast.
Some might argue that the Panic Broadcast shouldn't be on the list because it wasn't a call to emergency services, and was even identified as fiction. But thousands of people nevertheless thought it was a report of an emergency, so I see their point in including it.
If one were willing to include New York City hoaxes, the 1874 Central Park Zoo Escape could also be included in the list.
It turns out that New Jersey has quite a long history of hoax calls to emergency service providers. The New Jersey Star-Ledger has compiled a list of the most memorable examples. It traces all the way back to what is probably the most famous hoax emergency call of all time, the 1938 War of the Worlds 'Panic' Broadcast.
Some might argue that the Panic Broadcast shouldn't be on the list because it wasn't a call to emergency services, and was even identified as fiction. But thousands of people nevertheless thought it was a report of an emergency, so I see their point in including it.
If one were willing to include New York City hoaxes, the 1874 Central Park Zoo Escape could also be included in the list.
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Categories: Law/Police/Crime Posted by Alex on Mon Jun 18, 2012 |
Comments (0) |
Recently a graphic began circulating on facebook, pinterest, etc. suggesting that the lines on Solo Cups were intended to indicate proper sizes for popular alcoholic drinks (liquor, wine, and beer):

The Solo Cup company responded by posting a message on its facebook page, explaining that it never intended the lines to mean any such thing. Although it conceded that the lines could be used for this purpose. Evidently it was worried about being seen as promoting binge drinking, so it offered some non-alcoholic drinks that the lines could also be used to measure, such as water, juice, and chocolate milk. (click to expand image)

The Solo Cup company responded by posting a message on its facebook page, explaining that it never intended the lines to mean any such thing. Although it conceded that the lines could be used for this purpose. Evidently it was worried about being seen as promoting binge drinking, so it offered some non-alcoholic drinks that the lines could also be used to measure, such as water, juice, and chocolate milk. (click to expand image)
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Categories: Food, Urban Legends Posted by Alex on Sun Jun 17, 2012 |
Comments (3) |
Quite a few have suspected "Forest Boy" might be a hoax, ever since he showed up at a youth emergency center in Berlin last year (Sep 5, 2011). He said he had been living in the woods with his father for the past five years.
That story, authorities have now determined, is false. He's actually a 20-year-old man from the Netherlands who went missing a few days before showing up in Berlin. His real name is Robin van Helsum. He was IDed by former classmates after his picture was recently published in the Telegraaf. Links: LaMa's thread in the forum, msnbc, dutchnews.nl
That story, authorities have now determined, is false. He's actually a 20-year-old man from the Netherlands who went missing a few days before showing up in Berlin. His real name is Robin van Helsum. He was IDed by former classmates after his picture was recently published in the Telegraaf. Links: LaMa's thread in the forum, msnbc, dutchnews.nl

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Categories: Identity/Imposters Posted by Alex on Fri Jun 15, 2012 |
Comments (1) |
On Saturday (June 9) thousands of Iranians stood outside on rooftops looking up at the moon. They were there because of a rumor spread by email, websites, and social networks promising that Pepsi was going to project its logo onto the surface of the moon. The rumor was false. Link: observers.france24.com
Some Iranians got their revenge by drinking Coke. Others created Pepsi-moon parody videos and images.
There's a bit of history to the idea of ads projected onto the moon. Back in 1999, Coca-Cola actually considered the idea of using lasers to project a Coke logo onto the moon. The idea was dreamed up by one of their marketing executives, Steve Koonin. They hired scientists to put the plan into effect, and spent quite a bit of money before abandoning the idea. The problem: It would have required incredibly powerful lasers to do it, and the FAA wouldn't allow the use of such powerful lasers because of the possibility they might interfere with aircraft.
Then, in 2008, Rolling Rock beer ran a hoax campaign claiming that they were going to project the Rolling Rock logo onto the moon during a full moon, on March 21, 2008. They promoted the idea on billboards, in TV ads, and through the website moonvertising.com (which they've since abandoned).



The NY Times ran a brief article about the hoax campaign in which they touched on whether moonvertising would be technically possible:
Iran itself also has a history of moon-image hoaxes. Back in November 1978, a rumor swept through Iran alleging that the face of the Ayattullah Khomeini was visible on the moon. This rumor has been analyzed in a paper by Shahla Talebi:
And let's not forget a similar rumor that spread in America a few years ago, which got thousands of people to stand outside, holding candles, and looking up at the sky. It was following 9/11. The rumor promised that a NASA satellite was going to take a photograph of the entire nation illuminated by candlelight.
Edit: I just remembered another moon rumor, one which I discuss in Electrified Sheep. Back in 1957, a rumor spread that the Soviets were going to explode a nuclear bomb on the surface of the moon on November 7, and that the flash would be visible on Earth. This date was supposedly chosen both because it was the 40th anniversary of the Bolshevik revolution and because a lunar eclipse was going to occur then, making the flash more visible. This would have been a form of 'moonvertising' on the part of the Soviets. A way for them to display their technological superiority on a canvas visible to the entire world.
There was near hysteria in America as the date approached. When the day arrived, many astronomers trained their telescopes on the moon, waiting for the flash. But it never came. The Soviets probably would have done it, if they could have, but at the time it was beyond their abilities.
There are some intriguing parallels between the 1957 Soviet Nuke rumor and the 2012 Iranian Pepsi-logo rumor. In both cases, people were projecting their fears onto the surface of the moon. In 1957 America, the challenge posed by Soviet power and the spread of communism was the great fear. For Iranians in 2012, American corporate power and global dominance is their great fear.

From the Freeport Journal-Standard, Nov 6, 1957
Some Iranians got their revenge by drinking Coke. Others created Pepsi-moon parody videos and images.
There's a bit of history to the idea of ads projected onto the moon. Back in 1999, Coca-Cola actually considered the idea of using lasers to project a Coke logo onto the moon. The idea was dreamed up by one of their marketing executives, Steve Koonin. They hired scientists to put the plan into effect, and spent quite a bit of money before abandoning the idea. The problem: It would have required incredibly powerful lasers to do it, and the FAA wouldn't allow the use of such powerful lasers because of the possibility they might interfere with aircraft.
Then, in 2008, Rolling Rock beer ran a hoax campaign claiming that they were going to project the Rolling Rock logo onto the moon during a full moon, on March 21, 2008. They promoted the idea on billboards, in TV ads, and through the website moonvertising.com (which they've since abandoned).



The NY Times ran a brief article about the hoax campaign in which they touched on whether moonvertising would be technically possible:
According to Jim Garvin, the chief scientist at NASA’s Goddard Space Flight Center, moonvertising is possible, if impractical for a number of reasons. While scientists have bounced lasers off the moon, they illuminated an area only about the size of a tennis court. “In order for an advertisement to be seen by people on earth,” Garvin says, “the laser light would need to cover an area about half the land size of Africa,” a challenge because the moon’s surface is dark and fairly nonreflective.
Iran itself also has a history of moon-image hoaxes. Back in November 1978, a rumor swept through Iran alleging that the face of the Ayattullah Khomeini was visible on the moon. This rumor has been analyzed in a paper by Shahla Talebi:
In late November of 1978, as millions of Iranians awaited for the return of Ayattullah Khomeini form exile, a rumor swept the country that his face could be seen in the moon. In great excitement, many gathered on the rooftops to show one another what they “saw.” Although the rumor was officially denied, it had had already acquired millions of legs, and thanks to technology, it soon reached almost every corner of the country. It had taken a life of its own. The emotional ambiance of that particular night of “seeing” was so immensely intense and the claim so unwaveringly firm that those who “could not see” said otherwise.
And let's not forget a similar rumor that spread in America a few years ago, which got thousands of people to stand outside, holding candles, and looking up at the sky. It was following 9/11. The rumor promised that a NASA satellite was going to take a photograph of the entire nation illuminated by candlelight.
Edit: I just remembered another moon rumor, one which I discuss in Electrified Sheep. Back in 1957, a rumor spread that the Soviets were going to explode a nuclear bomb on the surface of the moon on November 7, and that the flash would be visible on Earth. This date was supposedly chosen both because it was the 40th anniversary of the Bolshevik revolution and because a lunar eclipse was going to occur then, making the flash more visible. This would have been a form of 'moonvertising' on the part of the Soviets. A way for them to display their technological superiority on a canvas visible to the entire world.
There was near hysteria in America as the date approached. When the day arrived, many astronomers trained their telescopes on the moon, waiting for the flash. But it never came. The Soviets probably would have done it, if they could have, but at the time it was beyond their abilities.
There are some intriguing parallels between the 1957 Soviet Nuke rumor and the 2012 Iranian Pepsi-logo rumor. In both cases, people were projecting their fears onto the surface of the moon. In 1957 America, the challenge posed by Soviet power and the spread of communism was the great fear. For Iranians in 2012, American corporate power and global dominance is their great fear.

From the Freeport Journal-Standard, Nov 6, 1957
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Categories: Advertising, Social Networking Sites Posted by Alex on Wed Jun 13, 2012 |
Comments (3) |

Longer Answer: If you do a search for the phrase, "The best things in life make you sweaty," you'll find quite a few sites (facebook and tumblr pages especially) attributing this quotation to Edgar Allan Poe. There's even a short article at the Richmond County Daily Journal which uses this supposed Poe quotation as its lead.
Of course, Poe never said this. Nor was it the kind of thing he would have said. I doubt Poe was a big fan of sweating. His greatest passions were writing and drinking. Neither of those activities make you sweat much.
I'm not sure where the quotation (and its attribution to Poe) originated. Nor am I sure whether the people posting it actually think Poe said it, or whether it's just a joke. If it's a joke, that suggests the people posting the quotation know enough about Poe's life to realize it's absurd. Is that a safe assumption to make? Probably not.
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Categories: Literature/Language Posted by Alex on Tue Jun 12, 2012 |
Comments (5) |
On June 7, an Occupy Seattle activist, Logan Price, posted a video online that appeared to show an embarrassing scene from a private party of Shell Oil executives. Price explained, on his twitter page, that he had managed to infiltrate the party, which was intended to celebrate the launch of Shell's Arctic drilling program, and which was hosted at the top of the Seattle Space Needle.

The centerpiece of the party was a sculpture shaped like an iceberg, topped by a miniature oil rig that dispensed drinks for the guests. In the video, an elderly lady could be seen approaching the model rig, cup in hand, ready to be served the first drink. However, the drink dispenser malfunctioned and began squirting a brown liquid all over her as she screamed in shock.
"Turn it off!" an executive demanded. "I can't turn it off," another replied.
Soon after Price posted it, the video went viral online, spread by bloggers and news sites including Tree hugger, Seattle Post Intelligencer, Gothamist, Gizmodo, and Gawker. The symbolism seemed too perfect — an oil rig drink dispenser springs a leak at the launch party for an oil drilling program!
Of course, it was all just a little too perfect. Soon after being released, the video (as well as the entire event) was exposed as a hoax. Bloggers realized that the pr firm that had supposedly organized the event, Wainwright & Shore, wasn't a real pr firm. Its website had only recently been created. The hoax was traced to the activist group the Yes Men, working in collaboration with Occupy Seattle and Greenpeace. These groups took full credit for the hoax, and even posted another video showing a behind-the-scenes look at the making of the stunt. The elderly spray victim in the video turned out to be Dorli Rainey, an 84-year-old woman who had recently gained fame as a pepper-spray victim during a protest rally.
In a follow-up to the hoax, news outlets and some blogs received a statement appearing to come from Shell Oil denouncing the hoax. This statement also turned out to be a hoax.
Following the video hoax, the Yes Men also unveiled a hoax website, ArcticReady.com. The site purported to be an official Shell site touting how the melting of the polar ice caps, while unfortunate for the planet's climate, also offered exciting opportunities for new oil drilling. Shell Oil is, in fact, taking advantage of polar melting to start new drilling.
Links: gawker.com, Salon.com.

The centerpiece of the party was a sculpture shaped like an iceberg, topped by a miniature oil rig that dispensed drinks for the guests. In the video, an elderly lady could be seen approaching the model rig, cup in hand, ready to be served the first drink. However, the drink dispenser malfunctioned and began squirting a brown liquid all over her as she screamed in shock.
"Turn it off!" an executive demanded. "I can't turn it off," another replied.
Soon after Price posted it, the video went viral online, spread by bloggers and news sites including Tree hugger, Seattle Post Intelligencer, Gothamist, Gizmodo, and Gawker. The symbolism seemed too perfect — an oil rig drink dispenser springs a leak at the launch party for an oil drilling program!
Of course, it was all just a little too perfect. Soon after being released, the video (as well as the entire event) was exposed as a hoax. Bloggers realized that the pr firm that had supposedly organized the event, Wainwright & Shore, wasn't a real pr firm. Its website had only recently been created. The hoax was traced to the activist group the Yes Men, working in collaboration with Occupy Seattle and Greenpeace. These groups took full credit for the hoax, and even posted another video showing a behind-the-scenes look at the making of the stunt. The elderly spray victim in the video turned out to be Dorli Rainey, an 84-year-old woman who had recently gained fame as a pepper-spray victim during a protest rally.
In a follow-up to the hoax, news outlets and some blogs received a statement appearing to come from Shell Oil denouncing the hoax. This statement also turned out to be a hoax.
Following the video hoax, the Yes Men also unveiled a hoax website, ArcticReady.com. The site purported to be an official Shell site touting how the melting of the polar ice caps, while unfortunate for the planet's climate, also offered exciting opportunities for new oil drilling. Shell Oil is, in fact, taking advantage of polar melting to start new drilling.
Links: gawker.com, Salon.com.








