Advertising Hoaxes

Reichenbach’s version of “September Morn” controversy definitely debunked — Two days ago I noted that I had posted an account of the "September Morn" controversy in the hoaxipedia, and I also said that I had my doubts about the role the publicist Harry Reichenbach played in the controversy. Well, I did some more research, and I've now been able to confirm my doubts. Reichenbach was just spinning a wild yarn.

Some background: The story (according to Reichenbach) is that back in 1913 he was working at a New York City art dealer who was trying to sell 2000 copies of a little-known work of art that showed a young woman bathing in a lake. Reichenbach came up with the idea of staging a phony protest. He phoned up Anthony Comstock, head of New York's anti-vice league, and complained that the painting, which was hanging in the window of the store, was indecent. Comstock stormed down to the store, saw a large group of boys gathered outside the store, gawking at the painting, and almost blew his top. He didn't know the boys had been secretly paid by Reichenbach to stand there. Comstock ordered the picture removed and charged the store owner with indecency. The resulting controversy made the picture famous and caused millions of copies of it to be sold throughout the nation.

It's a great anecdote about how a clever marketer got the better of Comstock, who was a self-righteous moral crusader (and thus a perfect comedic foil for Reichenbach's tale). The story is regularly repeated in newspapers, and for years it's been a staple in books about hoaxes. In fact some author called Alex Boese included it in the book version of The Museum of Hoaxes (Dutton, 2002).

Well, Boese evidently didn't do his homework, because some quick digging through newspapers from 1913 would quickly have revealed a major flaw in Reichenbach's story: The September Morn controversy didn't start in New York. It started in Chicago. Comstock did threaten a New York art dealer who displayed the painting in his window, but only two months after Chicago authorities had prosecuted a Chicago art dealer for doing the same thing. It was the Chicago case that made September Morn famous, not the New York one.

At best Reichenbach can claim that he jumped on the bandwagon after the controversy was well underway. But my guess is that Reichenbach simply invented his role in the controversy out of whole cloth.

You can read my entire description of the controversy in the hoaxipedia.

Water-Skiing Elephant — You can find a lot of weird stuff on YouTube, such as this video of a water-skiing elephant. Watching it, I feel kind of sorry for the poor elephant made to do this.



The story behind the video is that it was a publicity stunt from 1959 dreamed up by New York PR man Max Rosey in order to promote an amusement park. Rosey was also the man who came up with the idea for an annual hot dog eating contest in Coney Island to promote Nathan's hot dogs.

I found this video (and the explanation about it) on a blog called Liquid Soap, which is about publicity stunts of yesteryear. The blog is written by Mark Borkowski, who's also the head of the UK's Borkowski PR agency.

Best of the forum - 17th August 07 — Well, after my holiday, my laptop went down, and it's only this week that I'm back online. I do extend my apologies for the lack of 'Best of the Forum' posts for the last few weeks.

Receive the Holy Oil! (Transfrmr)
Forum member Transfrmr found a rather... interesting advertisement in a local free newspaper.
The advertisement (see above link) shows the text:
"I heard voices calling my name but saw nobody. Sometimes the voices told me to throw
myself under a car. To top it off I also suffered with terrible nightmares...I had no peace
at all!
I did a chain of Prayer, used the Holy Oil and fight for changes in my life. Gradually,
the grudges and pain were replaced with peace, forgiveness and joy."
The holy oil comes absolutely free, apparently. If I lived nearby, I'd have been tempted to go along and pick some up.

Man says hold the cheese, claims McDonalds didn't, sues for $10 million (AussieBruce)
Jeromy Jackson, who is allergic to cheese, claims that a local McDonalds made a mistake in his order, causing him to have to be rushed to hospital. He's now suing the chain.
A friend says that Jackson at least five times checked they had his order correct, but when he ate the burger, the reaction was instantaneous. He allegedly ate the burger in a darkened room, causing him to not notice the cheese.
As many people in the forum have noted, surely someone with such severe food allergies would make sure to check his food for himself before consuming it. Whilst this story may be what it seems, it does tingle my spidey-sense somewhat.

CIA behind Wikipedia entries (Smerk)
A new identification program on the popular site Wikipedia has shown that, amongst others, frequent users include CIA, the British Labour Party, and the Vatican, all of whom edit and update not only their own entries, but others besides.

We Have Broken Speed of Light (Tah)
Two German physicists have broken the speed of light, they've told New Scientist magazine.
Doctors Nimtz and Stahlhofen claim to have completed an experiment wherein microwave photons have travelled up to three feet instantaneously.

Unfortunate Server Ad — Just last week Intel got in trouble for a poorly thought-out ad. And now another technology company is in hot water for the same reason. Quite a few blogs have been posting a picture of a print ad created by QSOL.com. It shows an attractive woman's face with the caption, "Don't feel bad, our servers won't go down on you either."

Intel could credibly claim that they didn't intend for their ad to be racist, but it's hard for QSOL to argue that they didn't intend for this to be sexist. Someone at QSOl must have thought that a bit of frat-house humor would appeal to the purchasers of their technology, whom I'm guessing are mostly male.

The ad does appear to be real. It is said to have appeared in the August, 2007 issue of Linux Journal. However, QSOL.com makes no mention of the ad on their website.

Controversial Sprinter Ad — Lots of blogs have been posting this recent Intel ad, pointing out the racist implications of six black men appearing to bow down to a white man. (I actually think all the crouching runners are the same guy, photoshopped into six different places.)

Whether or not it's racist isn't the question. The question for the MoH is: Is it really an ad by Intel? After all, although it's been widely posted, most blogs haven't specified exactly where the ad ran.

The answer is that it definitely is an actual Intel ad. It appeared in a recent Dell catalog. Penciledin.com seems to have been the first blog to post it. Intel has recently posted an explanation and apology on their blog:

M is for Fake — Cosmetics giant Elizabeth Arden has gone on record to let everyone know that an image apparently circulating around the internet, showing a supposed ad for Mariah Carey's new perfume, M, is a fake. An Arden spokesman says: To me the fake ad looks pretty professional, which makes me suspect it might be a subviral ad... something planted by an ad agency connected with Arden, which they won't take credit for, but which will allow them to stir up some pre-announcement publicity. After all, if it weren't for Arden denying this fake ad, I would never have known that Mariah Carey was even planning on coming out with a new fragrance.

Interestingly, her perfume is said to smell of "marshmallow and sea breeze." I'm no perfume expert, but that seems like a rather strange combination of fragrances.

Cerne Abbas Homer — A 180ft image of a donut-waving Homer Simpson recently appeared on a hillside in Dorchester, beside the famous Cerne Abbas Giant. The image is part of the publicity for the new Simpsons movie. However, the stunt has not pleased local pagans, who believe it to be disrespectful. Catherine Hosen, Wiltshire representative for The Pagan Federation, says, "I find it quite shocking and very disrespectful. It's just a publicity stunt for a film and we are talking about a monument which is definitely of great historical significance and a lot of people feel has important spiritual significance as well."

However, the pagans should keep in mind that the Cerne Abbas Giant may not be as old as they think. As I note in the article about the Giant in the Hoaxipedia:

Best of the Forum – 29nd June 07 — Ok, I'm out of here on holiday, so most likely there shan't be forum roundup posts for the next couple of weeks. They'll be picked up when I get back.

Alien Abduction Caught On Film In Dickinson, North Dakota (Emidawg)
A video has come to light of an alleged alien abduction. Well, when I say ‘come to light’, I mean more that the gentleman involved has sent said film to the director of HBCC UFO Research.
Highlights of the video are said to include a ‘spiraling thing’ and ‘entities’ which remove his blankets. I’m looking forward to the forthcoming release of the film…

Wrestler’s Murder-Suicide of Family (Tah)
Over the course of last weekend, WWE wrestler Chris Benoit tragically murdered his wife and son, then hung himself. The bodies of the family were not found until around 2pm on Monday. However, a little after midnight on Monday morning, someone updated Benoit’s Wikipedia page stating he’d missed a match on Saturday “stemming from the death of his wife Nancy”.
Authorities were looking into this curious incident throughout this week. On Friday, the anonymous user who had made the edits admitted to the changes. He said that the edit was not made with knowledge of the crime, and was based on rumours and speculation. [Entry corrected to say "son" instead of "daughter."]

Evolution of Beauty (Bok)
A short video showing the transformation of a woman from as she naturally is to made-up, photoshopped, altered billboard model.

Japanese toymaker to sell “Air-Guitar”! (David B.)
Takara Tomy Corp are now marketing gadgets to make playing air-guitar just that bit more realistic. The toy can be hooked up to speakers, attached to an MP3 player, or strapped to the wrist to allow music to go along with the motions of playing in a rock band. The item is programmed with ten songs, and will play just as long as the air-guitaring continues.

iPhone Mania — I'd be shocked if you didn't know what the iPhone is or that it's going to be in stores this Friday, the 29th, at 6 PM local time. Apple's publicity machine has been working overtime to promote what some are calling the "Jesus Phone."

The iPhone may be over-hyped, but I wouldn't call it a hoax. The guy who is first in line for one at Apple's flagship NYC store, however, might be classified as a hoaxer.

Greg Packer is what you might call a media whore. He's been quoted in the press as a "man on the street" over a hundred times since 1995, according to his Wikipedia entry (by the way, why does HE get his own Wikipedia entry when *I* don't have one? Grrr.) He's so ubiquitous, in fact, that an AP memo asks reporters to try to find other people to comment on things.

According to Wikipedia, he shows up at an average of two media events per week. At the moment I'm typing this, he's sitting outside the Apple store and it's guaranteed that he'll be all over TV on the 29th when Apple finally lets the unwashed touch this (according to some) paradigm-changing gadget.

I doubt that Apple is paying him to camp out, but who knows? Anyway...

UPDATE: Gelt magazine contacted me with a link to a short piece about the origin of the nickname "Jesus Phone":

Link

Cologne Pills — Athletic-apparel company Lululemon has recently been advertising what they claim to be the world's first cologne pill. You swallow it and then you sweat cologne. They call it L'Odeur. The tagline for the product is "Swallow the cologne pill. Sweat the fragrance." You can check out the ad here. There's also an accompanying cheesy video on You Tube.

Of course, it's a hoax. The cologne-pill ads are actually designed to attract attention to a new real product, Silverescent, which is a clothing made from a material that is supposed to reduce sweat odors.

Best of the Forum – 1st June 07 —
Botched Fax Prompts “Terrorism” Scare (MadCarlotta)
Police shut down a strip mall in Boston on Wednesday after a branch of Bank of America received a faulty fax. The fax, which had been sent out by the bank's corporate office, had left off some of the text, leaving some dubious clip art. The plaza was evacuated for around three hours.

Roswell Theme Park (Madmouse)
Roswell city officials plan a UFO-themed amusement park that could open as early as 2010. Local shopkeepers base a large proportion of their trade around the UFO craze, and believe that the theme park would give tourists more to do whilst visiting.

Dutch Reality Show: Win This Person’s Kidney! (Slender Loris)
Earlier this week, Dutch TV station BNN announced their latest reality show. The premise was that a woman who had been diagnosed with a terminal brain tumour would choose which of three contestants to donate a kidney to before she died. The Big Donor Show immediately sparked international furore, with mixed attitudes towards the show's concept. Today, it was revealed that the show was a hoax. Whilst it still aired, the woman playing the potential donor was perfectly healthy and, although the three contestants were in need of replacement kidneys, they were fully aware of the show's real premise. The show was aired and advertised as it was to draw attention to the shortage of donor organs in the Netherlands. Judging from the international coverage, they succeeded.

Japanese Ghost Girl (Boo)
Youtube hosts yet another unconvincing 'ghost' video. Look for the point where the special effects kick in.

Car made of cake (Nettie)
Photos of a Skoda advertisement wherein they make a whole car from cake.

An intriguing and mysterious website (Beasjt's number is 669)
Can you decipher the code?

Quick Links: Fake Gucci Advertisement Fools Newspaper, etc. —
Fake Gucci Advertisemant Fools Newspaper
A man in Switzerland phoned a national newspaper and managed to get them to run a two-page advertisement showing himself posing beside a bottle of Gucci perfume. He told the newspaper he was a representative for the company, and told them to send the 60,000 Swiss Frank bill to Gucci.
Forum thread here.
(Thanks, Carlotta.)

Shark with ‘Webbed Feet’ Caught
A Malaysian fisherman recently caught what appeared to be a shark with webbed feet. The 1.7kg shark was given to a worker at the Malaysian Fisheries Development Board in Penang. When she noticed the feet, she gave it back to the fisherman, who threw it back into the sea.
(Thanks, Richard.)

Homer Simpson Appears on Pizza
With a hopeful-sounding minimum bid of $100, the seller from Kentucky has yet to garner a single taker for his piece of half-eaten pizza with the image of Homer Simpson on it.
(Thanks, Andy.)

Havidol — Havidol.com is a pharmaceutical website touting a solution to Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD). Havidol (avafynetyme HCI) comes in both tablet and suppository form, and should be taken indefinitely.

The site is very well made and, frankly, looks more professional than some legitimate websites.
Whilst the names of the drug are the first sign that this site shouldn't be taken seriously, there are other signs scattered throughout the site. For example:


When one goes to the 'shop' page, the only actually purchasable item is a t-shirt (ever the sign of a fake website). Clicking any of the other items opens up the webpage for the New York Daneyal Mahmood gallery, which is currently showing an exhibition based around the concept of Havidol by artist Justine Cooper.

(Thanks, Thierry.)

Quick Links: Chicken Born With Duck Feet, etc. —
Chicken Born With Duck Feet
A chicken in Columbia has surprised everyone by being born with webbed feet and legs like a duck. Vetinary experts say that the chicken is not a result of cross-species breeding, and is just a genetic mishap.
(Thanks, Adam.)

Divine Or Delusional?
wcbstv.com has a gallery of images showing items on which religious icons have allegedly been found. We've covered a few of them here, but some of the images were new to me. I found I could generally make out the figure or face or whatever was being claimed to be there, if I squinted or tilted my head, however some of them were really beyond my ability to make out, even though I was trying to. Personally, I accredit these phenomena to pareidolia.

Vatican Newspaper Denounces Fake Penitent
The Vatican Newspaper has attacked a reporter who, in the course of writing an article for a magazine, made false confessions to 24 different priests. The article the reporter was writing was researching whether priests followed the strict teachings of the church, and how they handled difficult situations in which to give advice.

Museum of Hoaxes is Site of the Week
Scifi.com has this week chosen the Museum of Hoaxes as its Site of the Week.
(Thanks, Hulitoons.)

Boston Bomb Scare — Blinking boxes placed around Boston caused major disruption after worried passers-by called in bomb scares to the local authorities.

Boxes variously described as having blinking lights, looking like circuit boards, and having wires hanging from them, were positioned in ten locations throughout Boston. When the authorities investigated them, they discovered that the devices were a marketing ploy for the adult cartoon Aqua Teen Hunger Force.

A few hours after the reports began about the devices, Turner Broadcasting, a division of Time Warner Inc. and parent of Cartoon Network, sent out a statement to clear up the situation.

The packages, which were magnetic light boxes depicting a cartoon character flipping the bird, had been placed around ten different cities: Boston; New York; Los Angeles; Chicago; Atlanta; Seattle; Portland, Ore.; Austin, Texas; San Francisco; and Philadelphia as a guerilla marketing campaign.

The two men, Peter Berdovsky and Sean Stevens, who were employed to plant the devices around Boston have been charged with placing hoax devices, and have been released on bail. They contend that they had no intent to cause a panic, and can therefore not, by law, be charged with the offence.

Turner Broadcasting have agreed to pay $2 million to settle claims and to release themselves from any legal liability.

Several of the devices were being sold on ebay, as of Thursday.

There is a thread regarding this topic in the forum.

Thanks to all who sent us information.

Cheddarvision — According to the BBC, an association of cheesemakers from Somerset have come up with a new and innovative marketing campaign for the die-hard cheese lovers amongst us.

The new cheddarvision webcam is set up so that customers can watch their cheese maturing over the course of a year. The feed was reportedly started on the first day of 2007, but the site had been running for several days before that, and the counter has now reached 10 days.

So, is it legitimate? Difficult to say. The West Country Farmhouse Cheesemakers does seem to be a real organisation, and yes, they produce cheese. As to the webcam, that's more difficult to say. Cheese isn't the most mobile of subject matter, and it's nigh impossible to tell whether it is a current web feed or just looped footage. Or, indeed, a photograph.
(Thanks, Dave.)

UPDATE 2/4/07: It is clear now that this is a real web feed. Here is a time lapse video of months 0-3.
(Thanks, Beasjt.)

Craigslist Free Baby Ad — Two people contacted the San Diego police department after reading an advertisement offering a free baby on Craigslist, an online classified ad service. The police obtained copies of the advertisement after being alerted to the possible child endangerment matter.

The ad said: “Free baby boy to good home. My ex-girlfriend had him a few weeks ago, but now he just sits in my closet and cries. I'm not too sure how to deal with it, and I'm in a pretty low financial spot. I lost all the baby accessories. Batteries not included. Transaction final. No returns. Guaranteed not DOA.”
There was also a photograph of a baby, and the information that the baby was in San Diego and would be delivered.

The ad had been removed when the police tried to access it at noon on the same day.

Police involved in the investigation are attempting to trace the person who placed the advertisement.

Judging from the language, I'd assume it was a joke, but I understand that the police have to follow it up. Just in case.

(Thanks, Sergio.)

American Airlines 9/11-Themed Ad — Here we go again. Yet another ad circulating around that features a plane flying towards two tower-like structures. Wilson Bryan Key would probably claim that it's done deliberately as a form of subliminal seduction, like the skulls hidden inside ice cubes in alcohol ads. I, on the other hand, am willing to give the advertisers the benefit of the doubt. Although I'm not sure exactly what those tower-like structures are. Stereo speakers, I'm guessing. (Submitted anonymously)



Update: Looks like American Airlines pulled the ad and replaced it with this version (that omits the speakers).

Quick Links: Man Bites Panda, etc. — Man Bites Panda
A drunken tourist climbed in with Gu Gu the panda at Beijing zoo. When the startled panda bit him, he bit it back.

Jerusalem - There's No Such City!
According to a mistranslated sightseeing brochure, at least. The pamphlet, translated from Hebrew, should have read "Jerusalem - there's no city like it!".

Dog With Knicker Obsession Gets Surgery
Deefer, a Bull Mastiff has eaten at least ten pairs of knickers over the last year. Embarrassing surgery was required recently when the last two pairs became lodged in Deefer's intestine, costing his owners more than £1,000.

Sudanese Man is Forced to 'Marry' Goat
When Mr Tombe was caught having sex with his neighbour's goat, he was taken to a council of elders, who ordered him to pay a dowry of 15,000 Sudanese dinars, and gave him the goat. The neighbour is quoted as saying "They said I should not take him to the police, but rather let him pay a dowry for my goat because he used it as his wife."

(Thanks, Accipiter.)

Lamborghini On Teacups — Outside a William Ashley store in downtown Toronto a Lamborghini Gallardo has been posed on top of four china cups. Autoblog writes: "The Gallardo was hoisted up with a crane and delicately set atop four tea cups beneath each wheel. There's literally nothing holding up this car's curb weight of 3,153 lbs. except four tiny tea cups." Is this real? Can four tea cups really support the weight of a car? After all, that's 788 lbs of pressure per cup. I'd feel a little nervous standing on top of a tea cup, and I only weigh 180 lbs. I understand that ceramic has very high compressive strength, but I didn't realize that the design of a teacup would maximize that strength. This seems like an experiment for the Mythbusters.