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Category: Advertising
Save On All Jackets!
Posted by The Curator on Thu Nov 05, 2009
Random banner ad. (via Reddit)
Categories: Advertising Comments (2)
Billboards for Submarines?
Posted by The Curator on Mon Sep 21, 2009
Around 1954 Ivar Haglund anchored billboards to the bottom of Puget Sound. He said that he thought it would be a good way to advertise his restaurant, Ivar's Chowder, to anyone who happened to be passing by in a submarine. The modern-day Ivar's restaurant chain is now raising the billboards from the sea. Or are they? Some suspect a hoax. From the Seattle Times: In the past month, the company has had divers bring up three of the billboards — about 7 by 22 feet and made of stainless steel — using a map found in their founder's immense…
Categories: Advertising Comments (3)
Does Farrah Fawcett’s hair spell “SEX” in her famous poster?
Posted by The Curator on Thu Jun 25, 2009
In honor of Farrah Fawcett, let's revisit one of the major urban legends of the late 1970s: that the curls of Fawcett's hair, in her famous red-bathing-suit poster, spell out the word "SEX." This legend arose to explain the incredible popularity of the poster, which sold over 12 million copies (by some accounts). It was always a bit of a mystery why that image in particular became such a focus of popular fixation. After all, there were plenty of other posters of scantily clad attractive young women. The subliminal seduction theory offered a seemingly plausible explanation. The poster was so popular, according to this theory, because the brains of young…
Moms Behaving Badly
Posted by The Curator on Mon May 11, 2009
A dispute between two young girls escalated into an online fight between the mothers. The mother of one of the girls posted an ad on Craigslist offering sex with men, and listed the phone number of the other girl's mother as the contact. Twenty-two people called the number. The woman has now been charged with aggravated harrassment. [Newsday]
Brain Ads
Posted by The Curator on Tue Apr 14, 2009
Some woman (who doesn't name herself) has realized that for years people have been reading her mind. "TV shows were following my daily thoughts and stores began bringing products I had been wishing for, it finally dawned on me that they were not just teasing me, they were actually getting more viewers and selling more products!" Instead of fighting this condition, she's decided to accept it and profit from it. For which reason, she's now accepting "brain ads." In return for a donation, she will project the telepathic ad of your choice. I'm assuming this is a joke. (Thanks, Bob!)
Ads Disguised as News Columns
Posted by The Curator on Mon Apr 13, 2009
Should the LA Times have run an ad designed to look like a regular news column on its front page? (The ad was for an NBC news show Southland.) Critics, who include quite a few of the paper's own staffers, argue that it crossed a line of journalistic integrity. The paper's defenders point out that all newspapers are losing money nowadays, so whether you like it or not, expect to see more ads disguised as news columns in the future. [Editors Weblog]
Categories: Advertising, Journalism Comments (10)
The Airbrushed Asian
Posted by The Curator on Mon Dec 22, 2008
When Scottish tourism officials first unveiled the promotional poster for next year's Homecoming Scotland campaign (whose purpose is to get people of Scottish descent to visit the homeland), people looked at it and remarked, "You know, not everyone in Scotland is white." So a second version of the poster was sneaked out, with one small change: an Asian guy had been photoshopped in. (He's on the left side of the bottom image). But most people seem to think the change is even worse than the original, calling it "tokenism" and blasting the government tourism agency for having to "think about it after the event." …
Categories: Advertising, Photos/Videos Comments (10)
Your classmates aren’t looking for you
Posted by The Curator on Thu Nov 13, 2008
Classmates.com told Anthony Michaels that former classmates were looking for him. If only he would upgrade to a premium membership, they would put him in touch with his school buddies. So Michaels paid the money. Then he discovered that no one was looking for him. Now he's brought a class-action suit against classmates.com for deceptive advertising. There's a fine line in advertising between what's legal and what's not. "Puffery," which is defined as making exaggerated claims that the average consumer would never take literally, is legal. Example: "You'll love it!" However, making specific, factually misleading claims is illegal. For instance, you can't claim that a product regrows hair if it doesn't. Classmates.com…
McCain wins debate that hasn’t happened yet
Posted by The Curator on Fri Sep 26, 2008
Apparently John McCain's campaign has access to the same time machine used by the Chinese journalists at Xinhua News who reported the launch of the Shenzhou VII spacecraft (including the astronaut's dialogue) hours before it happened. (See previous post.) McCain's campaign has been running an ad in the Wall Street Journal's online edition declaring that "McCain Wins Debate," which is a bold assertion considering that the debate will only happen tonight. Link: Washington Post
Adventures in Astroturf
Posted by The Curator on Thu Sep 25, 2008
Margriet Oostveen describes in Salon.com how she composed phony letters-to-the-editor on behalf of the McCain campaign: The assignment is simple: We are going to write letters to the editor and we are allowed to make up whatever we want -- as long as it adds to the campaign. After today we are supposed to use our free moments at home to create a flow of fictional fan mail for McCain. "Your letters," says Phil Tuchman, "will be sent to our campaign offices in battle states. Ohio. Pennsylvania. Virginia. New Hampshire. There we'll place them in local newspapers." ...…
Categories: Advertising, Politics Comments (4)
Fake iPhone Queues
Posted by The Curator on Mon Aug 25, 2008
There probably is some sound marketing psychology to the idea that if people are seen lining up for something, other people will assume it's desirable. I've often suspected that those people who line up to buy Sony Playstations (or whatever the product might be) are getting paid. From Scotsman.com: A POLISH mobile phone operator said yesterday it had hired actors to stand in line to buy Apple's iPhone as the device went on sale for the first time in the eastern European country. The company, Orange, said it hired the fake customers as a way to stimulate interest.
Categories: Advertising Comments (8)
Wine Spectator Hoaxed
Posted by The Curator on Fri Aug 22, 2008
Osteria L’Intrepido, a restaurant in Milan, Italy, was recently awarded Wine Spectator's Award of Excellence for its wine list. Problem is, Osteria L'Intrepido doesn't exist. It was a hoax restaurant created by Robin Goldstein (author of The Wine Trials) which he created to test the validity of Wine Spectator's award program. Goldstein's description of the hoax can be read here. Wine Spectator's response is here. If you don't know much about Wine Spectator's award program (as I didn't) this article in the NY Times provides some good background. Basically, the awards have long been recognized as a bit of a joke within the restaurant industry. Almost…
Categories: Advertising, Food Comments (9)
Fake Coffee with the News
Posted by The Curator on Wed Jul 23, 2008
Product placement has reached the TV news. On the desk in front of the anchors of Las Vegas's Fox 5 TV news sit two cups of McDonald's iced coffee. McDonald's is paying for the coffee to be there. But the best part: it's not real coffee. It's just a plastic simulation of iced coffee. From the Las Vegas Sun: The anchors aren’t even supposed to acknowledge them, McDonald’s reps explain. That’s part of their genius, my little lambs! They get into your mind without you knowing it. So…
Categories: Advertising, Food Comments (10)
Is the Wii Fit girl video a covert marketing campaign?
Posted by The Curator on Thu Jun 12, 2008
Just as popular recently as the Office Freakout video (posted about below), has been a video titled "Wii Fit - Why You Should Buy It For Your Girlfriend." It's one minute of a girl in her underwear working out with the Nintendo Wii Fit as her boyfriend ogles her. There's been a lot of speculation that the video is a (not-so) covert marketing campaign by Nintendo. People grew even more suspicious after it was discovered that the woman in the video, 25-year-old Lauren Bernat, and her boyfriend, 30-year-old Giovanny Gutierrez, both work in advertising. Even better, they both specialize in internet advertising. But…
Categories: Advertising, Photos/Videos Comments (14)
Office Freakout Video Turns Out to be Fake
Posted by The Curator on Thu Jun 12, 2008
For the past few weeks a video (apparently Russian) of some guy freaking out at his office has been doing the rounds. Tobester posted about it in the forum, speculating that it was real. But no, it isn't. Wired reports that it was covert marketing for the upcoming movie Wanted, starring Morgan Freeman and Angelina Jolie: The undercover advert hit its target spot-on, amassing nearly 4 million views and almost 5,500 Diggs in the week since it was posted. The video is supposed to invoke themes about escaping one's everyday life -- a point…
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