Advertising Hoaxes

David Manning Update — In 2001 Sony Pictures got caught promoting its movies by using glowing quotations from a non-existent movie critic named David Manning to hype them. When the non-existence of Manning was pointed out, Sony pulled the ads, but to this day it has maintained its right to have printed the quotations, claiming they were protected as free speech. Yesterday Los Angeles Justice Reuben Ortega disallowed that defense. His remarks were notable: [if the case against Sony succeeds] "no longer will people be seen lurching like mindless zombies toward the movie theatre, compelled by a puff piece. What a noble and overwhelming undertaking."

I Can Still Tell Your Wife, Bill — The advertising agency Yarnbird is trying to make a name for itself as a creator of viral content. It invents odd sites that appear to be the creations of weird, eccentric people. The hope is that the popularity of the sites will provide publicity for Yarnbird. One of its previous sites, that I've linked to before, was My Son Peter. Another site that people have been linking to recently is I can still tell your wife, Bill. It appears to be created by a woman who's mad at Bill, a married guy she had an affair with. But like I said, it's really created by Yarnbird. I guess their strategy works because people like me link to them.

Shards O’ Glass — Sitting here watching the Superbowl, and out of the blue a hoax website is featured in one of the ads: ShardsO'Glass.com. This company supposedly sells freeze pops embedded with shards of glass. It's a satire of how cigarette companies sell products that they also know are bad for people's health.

Headvertising — Need to make a little extra money? Would you be willing to slap an advertisement on your forehead and parade around all day displaying it? The management team at Headvertise.com is hoping that you would, especially if you're a college student. Headvertise seems to be the creation of some students at Johnson & Wales University, and I'm betting it's either a joke, or some kind of bizarre class project. But who knows! I have seen stupider business plans in my day. (Link via J-Walk).

The Almost Great Dragon Hoax — A tiny dragon, pickled in formaldehyde, has been found in a garage in Oxfordshire. Its origins trace back to the 1890s when it was given to the British Natural History Museum by German scientists. Evidently the Germans were trying to play a joke on their British counterparts by getting them to believe that this tiny dragon was real. But the British didn't fall for it and threw the dragon away. Luckily someone saved it, and somehow, years later, it ended up in the Oxfordshire garage. Someone must have put a lot of work into creating the dragon, because it looks incredibly lifelike.

Caravaners Revolt — Bob and Denise are caravaners. In other words, they live in a caravan as they drive around the country. But they resent the way non-caravanners treat them. For instance, the way people in flashy sports cars sometimes make rude gestures as they speed by their caravan on the road. So Bob and Denise are organizing a campaign "to secure equality and respect for caravanners." They're hoping to mastermind a 'ring of aluminum' that will circle London on June 5th, created by thousands of caravanners going slow as they drive along the M25 that circles London. That's all well and good, but something smells fishy about Bob and Denise. They're just a little too offbeat and cutesy for their own good. Could they possibly be the creation of an advertising agency, along the lines of the recently seen Travelocity Gnome?

Where Is My Gnome, Part 2 — A lot of people have been emailing me to let me know that the Where Is My Gnome site is part of a viral web campaign by Travelocity, but I've been too busy and never got around to updating that entry. But here's an article that explains the Gnome campaign.

Where Is My Gnome — Bill has lost his garden gnome. Someone stole it from his lawn. Now he's hoping that you can help him find it. There's even a 1-800 number you can call if you have any info, but Dani, who told me about the site, reports that if you call the number "a nervous sounding man asks you to leave a message if you have information about his gnome, then before the beep, he says 'Mom, if this is you, hang up now.'"

What Brand Are You? — This is one of those cases where a joke supposedly becomes reality. An advertising company (The Design Conspiracy) created a joke website called What Brand Are You?, whose purpose was to spoof the bizarre brand names that companies are increasingly dreaming up—names such as Aviva, Diageo, and Corus. Visitors to What Brand Are You could type in their name, their 'core values,' and their goals, and the supercomputer powering the website would then spit out a personalized brand name free of charge (my brand name is 'Acclivius'). In reality, the Design Conspiracy had just dreamed up a few silly names (about 150, they say) which were randomly offered when visitors hit the submit button. But apparently a number of companies liked the spoof names, because according to this BBC story twenty of them have now been registered as trademarks (Thanks to Andrew Nixon for sending in this link). Some of the spoof names that are now the brand names for real companies include Bivium, Libero, Ualeo, Winnovate, and Tempero.

The folks at the Design Conspiracy claim to be somewhat taken aback by all this... But the weird thing is that the companies who registered the spoof names all say that they've never heard of the What Brand Are You website. So something smells a little fishy. The skeptical part of me suspects that the Design Conspiracy might have slipped a few existing names (that they thought were silly) in with the fake names. Now they're enjoying the publicity of having their spoof names supposedly adopted by real companies. I could be being overly skeptical, of course, but 20 names out of 150 seems like a suspiciously high hit rate. This suspicion would seem to be confirmed when a simple search on whois.org reveals that the What Brand Are You site was registered on June 11, 2002, whereas the domain name for the Bivium Group (just to pick the first of the spoof/real names) was registered before this on May 22, 2002. In other words, the brand name Bivium existed before the Design Conspiracy listed it as a spoof name on their website. The pool of spoof names was seeded with real names.

My Son Peter — Here's a spooky site. It's called 'My Son Peter.' I'll use the text from the site itself to describe it: "My son Peter has always loved to play hide and seek. In fact, he loves it so much that he will wake me up in the middle of the night to play. The only problem is that Peter has been dead for eight years. This website documents the hell I've lived and continue to live every night." It's a fairly simple site, and it doesn't look like it's been updated for quite a while, so maybe Peter has discontinued his hauntings. But it does have a ghost video of Peter that's worth checking out. (Oh, and apparently the site was created by an advertising agency called Yarnbird that specializes in viral content).

Skyhigh Airlines — Here's a new hoax website that's making the rounds: Skyhigh Airlines. It's motto is 'Flying More. Caring Less.' I love their Challenge Seating Innovation. You fight with other passengers for the seat you want. Also check out the list of cities they fly out of. Where else can you get a roundtrip ticket from Araz Stage Stop, CA to Smeltertown, TX? The site appears to have been created by Alaska Airlines, as part of a new humor-themed advertising campaign. There are accompanying TV and radio ads for Skyhigh Airlines (that reveal themselves to be ads for Alaska Airlines before they're over).

False Advertising — Fark.com is running a contest to photoshop ads that use false advertising. There are a few amusing entries, such as 'Spam: 100% Pure Meat.'

Outhouse Springs Water — Stuart Elliott, in today's edition of his NY Times email newsletter, writes about a hoax product that recently became a real product. It goes by the name Outhouse Springs water. This brand of bottled water was dreamed up by an advertising agency that wanted to gauge how effective outdoor billboard ads could be. So they put 40 billboards advertising the fictitious Outhouse Springs Water up around Charleston, South Carolina. The billboards sported slogans such as "It's #1, not #2!" People definitely noticed the ads and actually started asking for the stuff at retailers. Demand became so intense that the ad agency eventually made a deal with a bottled-water company to produce a limited run of Outhouse Springs Water. It's on sale now at Piggly Wiggly's in Charleston. This product reminds me of Olde Frothingslosh Pale Stale Ale.

The Cesky Sen Hypermarket — How do people react when their expectations built up by advertising collide with reality? That was the question two Czech film students set out to answer. They flooded Czech media with advertisements for a new 'hypermarket'—Cesky sen— offering goods at rock-bottom prices. New TV sets for $19, for instance. Eager shoppers flooded to the hypermarket's address, shopping bags in hand, only to find a large empty scaffold bearing a banner fluttering aimlessly in the wind. (Story via Paul Farrington)

Hunting for Bambi — It looks like it's now 100% official that Hunting for Bambi was a hoax.

Hunting for Bambi (hopefully final update) — So I think it's finally official that Hunting for Bambi is a hoax, a publicity stunt done to sell videos. Isn't it wonderful that public attention gets focused on things like this rather than, oh, poverty, hunger, education, etc.?

Hunting for Bambi Update — It's looking more and more like Hunting for Bambi is a hoax. George Evanthes, the man who claimed to have paid to go on a Bambi hunt, is now being denounced as a shill by his friends. And the Hunting for Bambi company is claiming that it can no longer hold any Bambi Hunts because all the potential customers have been scared away by negative publicity. Seems like a convenient excuse.

More about Hunting for Bambi — Suspicions that Hunting for Bambi is a hoax seem to be growing. If the company is for real then it should be easy enough for them to prove it. Show that you're signing people up for new 'hunts.' Produce the accounting records to prove that you've taken people's money for hunts in the past. But of course they won't do that. These hoaxes always work the same way. Stall and delay for as long as possible while you milk the controversy for all the publicity you can get. KLAS-TV, the Las Vegas station that originally aired the story, discovered that the company behind Hunting for Bambi, only has a business license that allows it to sell videos, not to operate a sexually-oriented business nor to run paintball games. So if they are actually doing this, they're doing it without the proper licenses.

Hunting for Bambi — Is 'Hunting for Bambi' a hoax? In case you somehow missed it (hiding under a rock, or something), Hunting for Bambi is supposedly a company that for $10,000 will let guys hunt naked women with a paintball gun in the desert outside of Las Vegas. The company got some local TV coverage, and then the larger news outlets picked up on the story, initiating a media frenzy. But based on the emails I've been getting, a lot of people are suspicious about the company's claims. After all, exactly how does one sign up to go on one of these Bambi-hunting expeditions? That doesn't seem to be clear since the company isn't responding to most inquiries. What I would guess is that there are no Bambi-hunting trips. That would involve just too many legal problems. But the company is offering a video for sale, and members of the public can definitely buy that. I suspect that the company is just pretending to offer the 'hunts' as a way to generate a lot of publicity and sell the video (and the other merchandise they're offering). The whole scheme is reminiscent of something like Ron's Angels, which got a lot of publicity back in 1999 because it claimed to be selling the eggs of supermodels to infertile couples. That all turned out to be a hoax to promote a pornographic web site. I could be wrong about Hunting for Bambi, but I'll wait for them to provide more evidence of the truth of their claims before I change my mind.

Antennalopes — If you go to the movies this summer, you just might be lucky enough to see footage of this intriguing tall-tale creature: the Antennalope. These creatures (antelopes with antennae on their heads) are "bred to instantly relay radio signals as they frolic." They constantly roam the country in herds, instinctively migrating to where radio signals are weakest, thus helping to make possible a truly mobile national phone network. The antennalopes are featured in ads for Nextel that play before movies. They appear to be related to the Jackalope.