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The Hoax Museum Blog
Category: Advertising
Shark in Lake Ontario
Posted by The Curator on Thu Jul 17, 2014
A video released last week showing a group of fishermen having an encounter with a shark in Lake Ontario has proven to be a hoax. The video was created by a company called Bell Media using a prosthetic model shark, as the company has admitted in a recent press release. It was "the first step of a multi-stage marketing campaign" to promote the Discovery Channel's Shark Week. Nissan is also involved in the hoax, since they're the ones sponsoring Shark Week. Apparently Nissan will have an ongoing campaign running throughout Shark Week titled "In Search of Canada's Rogue Shark," in which a team will be…
Categories: Advertising, Animals Comments (0)
“Plan for a healthy retirement”
Posted by The Curator on Tue May 13, 2014
Spoof ads showing a doctor handing a gun to an elderly woman, beneath the headline, "Plan for a healthy retirement," have been appearing at bus shelters throughout the UK. Clear Channel, the firm responsible for bus shelter ads, has been reporting them to the police. A Clear Channel representative speculated that the ads are part of a movement called "brandalism" which "subverts advertising billboards to make political and social points." [The Oxford Times]
Categories: Advertising, Pranks Comments (0)
The Brighter Moon Project
Posted by The Curator on Mon Apr 21, 2014
Foreo, a cosmetics company, has announced an initiative to brighten the moon. It argues that this will provide the world with a huge savings in money spent on lights at night. And by reducing nighttime energy consumption, it will also be good for the environment. So how exactly does Foreo intend to brighten the moon? It kind of glosses over that detail, but the basic idea will be to make the surface of the moon more reflective, so that it will reflect more of the sun's light. Perhaps this…
Categories: Advertising Comments (1)
Small or Large Beer?
Posted by The Curator on Thu Mar 13, 2014
Would you like a small 12 oz beer for $4, or a large 12 oz one for $7? Your pick! It reminds me of that old Dunkin' Donuts offer: "Free 3 muffins when you buy 3 at the regular half-dozen price!" Except in the beer case, people were (allegedly) paying more for nothing but a different cup design. Hockey Fans Suing Arena Over Misleading Beer Prices By REBECCA BOONE Associated Press A handful of Idaho hockey fans sued a Boise arena on Tuesday, saying they were duped into thinking a $7 beer contains more brew than a $4 beer. The lawsuit says CenturyLink Arena, home of the Idaho Steelheads…
Categories: Advertising Comments (0)
Big Mango Disappears
Posted by The Curator on Tue Feb 25, 2014
The town of Bowen in Queensland, Australia is home to the world's largest mango statue. It's 33 feet tall, 26 feet wide, and weighs 7 tons. Yesterday, that mango went missing. Employees of the Bowen tourist information centre, adjacent to the statue, said they showed up for work and it was simply gone. CCTV footage revealed a mobile crane backing up to the statue in the night and taking off with it. Word quickly spread via social media of the missing mango. source: Twitter source: Facebook However, people quickly suspected that the mango heist…
Categories: Advertising Comments (0)
Fresh Stone-Age Meat
Posted by The Curator on Wed Feb 05, 2014
Back in 2010, Bosch refrigerators ran an unusual ad campaign to promote its VitaFresh technology which, it promised, could keep food fresh longer. They created fake plastic-wrapped cuts of dinosaur legs, mammoth steaks, and saber-tooth filets, and placed these meats in supermarkets throughout Germany. The idea was that this meat is really old, but it's still fresh. Check out the video below to see people's reactions.
Categories: Advertising Comments (2)
Santa’s Identity Revealed
Posted by The Curator on Sun Dec 22, 2013
Currently trending online is this set of pictures showing a chocolate rabbit inside a St. Nicholas wrapper. The photos are accompanied by captions such as "Santa's identity revealed" or "an unexpected plot twist": Is this a case of a chocolate manufacturer repackaging chocolate Easter bunnies for the Christmas market? No. The images actually come from a Dutch ad campaign designed to promote awareness of Alzheimer's disease. The original ad includes a third image showing the chocolate rabbit more fully unwrapped, revealing a message that says "Alzheimer's patients are coping with this feeling daily." Or, in the original Dutch, "Met dit gevoel hebben Alzheimerpatienten dagelijks te kampen." The…
Burger King becomes Fries King
Posted by The Curator on Thu Oct 03, 2013
In order to show how excited they are about their new french fries, Burger King recently announced on their Facebook page that they were changing their name to Fries King. They even posted photos of some of their restaurants sporting the new name. The name change is a joke. Although time.com notes that not all of Burger King's facebook followers realized this: "Some are genuinely confused about whether or not the name change is real and have written passionate posts decrying Burger King’s decision to turn its back on 'a well known family name.'" It's actually not the first…
Categories: Advertising Comments (0)
Was Abby Farle a Chick-fil-A sock puppet?
Posted by The Curator on Wed Jul 25, 2012
Wikipedia defines a sock puppet as "an online identity used for purposes of deception." And it looks like the fast food restaurant chain Chick-fil-A just got caught red-handed using one. The sock puppet in question was one "Abby Farle" — whose Facebook profile picture showed her to be a teenage girl. But there were some odd things about Abby. For a start, her Facebook account was only created a day ago, and during her brief time on Facebook her sole activity appeared to be defending Chick-fil-A, vigorously supporting the company's claim that it stopped including toys from the Jim Henson Company in its kids meals because it concluded the toys were dangerous (not that the Henson…
Samsung Monitor’s amazing energy-saving feature
Posted by The Curator on Wed Jul 11, 2012
It's hard to believe this energy-saving feature on the Samsung SA200 monitor is as revolutionary as their marketing team makes it out to be. After all, isn't it just an ON/OFF switch?
Categories: Advertising Comments (8)
The Coke Bag Hoax
Posted by The Curator on Tue Jul 10, 2012
Recently a video began circulating that appeared (despite suspiciously poor production values) to be an advertisement by Coca-Cola announcing a new "Coca-Cola-Bag." The idea was to do away with selling Coke in bottles and switch to biodegradable plastic bags made "in the unique Coca-Cola bottle shape." The video claimed the idea came from Central America where many consumers supposedly already buy Coke in plastic bags in order to avoid paying the bottle deposit. Gizmodo, Digital Journal, and WKMG Orlando were among those who posted about the video. But Just-Drinks.com now says it has received confirmation from the Coca-Cola…
Categories: Advertising, Food, Videos Comments (4)
Pepsi Moonvertising Hoax Fools Thousands in Iran
Posted by The Curator on Wed Jun 13, 2012
On Saturday (June 9) thousands of Iranians stood outside on rooftops looking up at the moon. They were there because of a rumor spread by email, websites, and social networks promising that Pepsi was going to project its logo onto the surface of the moon. The rumor was false. Link: observers.france24.com Some Iranians got their revenge by drinking Coke. Others created Pepsi-moon parody videos and images. There's a bit of history to the idea of ads projected onto the moon. Back in 1999, Coca-Cola actually considered the idea of using lasers to project a Coke…
Driving into the mouth of the tunnel
Posted by The Curator on Mon Apr 30, 2012
It would be cool if there really was a tunnel entrance somewhere in the world that looked like this. But this is one of those brought-to-you-by-photoshop images. The original is an image showing a billboard created in March 2007 by the Austrian ad agency Demner, Merlicek & Bergmann for the restaurant chain Oldtimer. (link: adsoftheworld.com) What's puzzling me is whether the original image is itself photoshopped? Did this Oldtimer billboard ever exist in real life, or is the photo just a concept piece? I can't find any pictures showing the Oldtimer billboard from a different angle. I can't find any sources that list…
The Mystery of the AB-hancer
Posted by The Curator on Sun Apr 29, 2012
An ad for a product called the "AB-hancer" appeared online back in March 2011 and quickly went viral. The text of the ad made it pretty obvious that this wasn't a real product — specifically where the text says, "Recommended by pseudo-athletes." There's also the fact that the product isn't available for purchase anywhere. Though inevitably a few people seemed to think the AB-hancer was real. But the mystery is: Where did this ad come from? Who created it? No one seems to know. Paul Lucas at infomercial-hell.com theorizes that the image came from an old, out-of-print "prank box." Prank boxes are gag gift boxes that look…
Start Cola Earlier, says the Soda Pop Board of America
Posted by The Curator on Thu Apr 26, 2012
At first glance, this appears to be a vintage ad by the "Soda Pop Board of America" extolling the virtues of drinking cola at an early age. It's been circulating around the internet for quite a while, during which time many sites have angrily responded to the claims made in the ad. For instance, the Queen Anne Chiropractic Center declared that the ad demonstrates "just how wicked the Mad Men of yesteryear were." The parenting blog babble.com wrote: "We all know that, on occasion, advertisements can offer some fairly crappy advice. Back in the day, though, ads had no shame." And NaturalNews.com offered the ad as evidence that, "Soda companies,…
Categories: Advertising, Food Comments (11)
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