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About the Museum
The Museum of Hoaxes, founded by Alex Boese in 1997, is dedicated to promoting knowledge about the phenomenon of hoaxes. On our blog (to the left) we post about dubious-sounding claims — and whatever else strikes our fancy. But there's more to the museum than the blog. Check out our historical wing, which contains hundreds of articles about famous hoaxes, arranged chronologically from the Middle Ages right up to the present. Our Gallery of the Top 100 April Fool's Day Hoaxes Ever celebrates that one day of the year devoted to pranks and practical jokes. In our forum, you can chat with other MoH members. And there's much, much more.


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Category: Psychology

Honesty Cafes
As part of an ongoing effort to battle a culture of corruption, the Indonesian government is opening Honesty Cafes, designed to teach people the value of honesty. Snacks and drinks are available, and you pay on the honor system, putting your money into a clear plastic box. From the NY Times:

The attorney general’s office says the honesty cafes will nip in the bud corrupt tendencies among the young and straighten out those known for indulging in corrupt practices, starting with civil servants. By shifting the responsibility of paying correctly to the patrons themselves, the cafes are meant to force people to think constantly about whether they are being honest and, presumably, make them feel guilty if they are not.

It's a cute idea, but I think the reasoning behind it is flawed, because even if people behave honestly in the cafes, that doesn't mean the behavior is going to transfer to other contexts.
Posted By: Alex | Date: Thu Jun 18, 2009 | Permalink | Comments (5)
Category: Law/Police/Crime, Psychology

Free Flattery
Status: good deeds mistaken for street prank
Too close to a fake thing. Brett Westcott and Cameron Brown like to stand on a corner in Times Square and compliment people walking by. They say they're doing this in a genuine attempt to spread good cheer. The problem is, many people have difficulty judging their sincerity:

Brown admits some students think they're playing a practical joke. "Some people question our sincerity, but we're 100 percent sincere. We wouldn't be doing this for two hours every Wednesday for eight months if we didn't mean it... The worst response we've gotten is the middle finger, or they just tell us to shut up. But then we give them positive reinforcement for that."

If I was walking down the street and someone yelled out, "Hey, nice pants!" or something similar, I'd assume they were being a wise-ass.
Posted By: Alex | Date: Mon Mar 16, 2009 | Permalink | Comments (10)
Category: Pranks, Psychology

What are women thinking?
Status: psychological study
A new study published in Psychological Science reveals that women are far more skilled at faking romantic interest than men. The experiment involved a speed-dating session. Observers were asked to guess how the men and women felt about each other. Turns out it was easy to guess how the men felt, but no one had a clue how the women felt. The researchers could have simply asked any average guy who would have told them that, most of the time, we have no clue what women are thinking. That's the feminine mystique. Link: Chicago Tribune.
Posted By: Alex | Date: Tue Feb 03, 2009 | Permalink | Comments (3)
Category: Psychology, Science, Sex/Romance

Rejects spot fake smiles
Status: Psychological discovery
A study published in the October issue of Psychological Science has found that people who feel rejected are significantly better at spotting fake smiles than are other people. (Link: US News & World Report.) Those who feel rejected can accurately detect fake smiles 80% of the time, versus only 50% for other groups.

According to the author of the study, "It's not clear why rejection may boost the ability to figure out when someone else is faking an emotion. It may have something to do with a primitive need to fit in with others and to detect what they're really thinking."

I think it may have something to do with a concept long recognized in psychology: that people with a slightly negative self-image are better at spotting BS than people with high self-esteem. Why would this be? As my college social psychology textbook explains:

Individuals with negative self-concepts do not engage in the kinds of self-justifying behaviors that are typical of people with relatively high-self-esteem.

Still, I suspect the vast majority of the people in the world would much rather be happy and self-deluded than sad and good at spotting fake smiles.
Posted By: Alex | Date: Wed Nov 19, 2008 | Permalink | Comments (8)
Category: Psychology

Rumormongering Traders
Status: Psychology
Britain's Financial Services Authority has found a new group to blame for the financial crisis: naive traders spreading rumors. It cites one example of a trader who "spread a piece of 'hot news' to 10 to 12 of his friends over a messaging system without making clear that it was a rumour. One of his contacts then did not hesitate to spread the message on to 150 of his contacts."

To counter the problem, the FSA is urging companies to adopt policies "on how to deal with rumours and monitoring chat sessions, phone calls and emails from traders."

Good thing it's tackling this problem. And once it's succeeded in making the stockmarket perfectly sane and rational, perhaps it would consider cleaning up the internet as well.
Posted By: Alex | Date: Wed Nov 19, 2008 | Permalink | Comments (2)
Category: Business/Finance, Psychology

Nintendo Wii Truth Experiment
Status: Experiment
University of Memphis psychologist Rick Dale used a Nintendo Wii in an experiment to show that the human brain is wired to believe before it doubts. I don't think this is a new finding. It makes sense that the brain has to assume all incoming info is true, in case a quick reaction is needed. For instance, it wouldn't be wise to stand around debating with yourself whether the tiger leaping out of the jungle is real or fake. Doubt, therefore, takes second place in the brain's hierarchy of information processing. Which is one reason (among others) why people fall for hoaxes.

The particular design of Dale's experiment (via Silicon Republic):

Participants in the experiment used the Wiimote to answer ‘Yes’ or ‘No’ to questions such as ‘Can a kangaroo walk backwards?’ The results showed that it took longer for participants to decide that a statement was false, rather than true.

In many cases, the cursor travelled first toward the yes, and then curved over to no.

For the researchers, this indicated two things. Firstly, the body was in motion before the cognitive processing was completed.

Secondly, the participants really wanted to believe most of the statements were true, even though they decided quickly that some of them were not.
Posted By: Alex | Date: Mon Nov 17, 2008 | Permalink | Comments (2)
Category: Psychology, Science

Do hoaxes tell us anything about the character of their victims?
Status: Debate
On the New York Times opinion page Stanley Fish recently offered some thoughts about the Wine Spectator hoax, comparing it to the Sokal hoax of the 1990s. After musing about the two hoaxes, he draws this lesson about hoaxes in general:

a hoax that is sufficiently and painstakingly elaborated can deceive anyone if the conditions are favorable. This means that the success of a hoax reflects on the skill of the hoaxer and says nothing about the substantive views of those who were fooled by it. One can relish and even admire the cleverness of Mr. Goldstein and Mr. Sokal without drawing any conclusions – which would be unwarranted – about the soundness or unsoundness of the projects engaged in by their victims.

A hoax, after all, is a piece of theater. (Blackburn tells the story of an actor who gave a meaningless and nonsensical lecture on mathematical game theory and physical education to approving audiences made up of medical professionals and psychologists.) It’s like a magic trick: one hand does the misdirection, the other does the work behind the scene. Think of “Witness for the Prosecution,” “The Sting,” Clifford Irving’s “authorized” biography of Howard Hughes and the many successes of forgers, counterfeiters and imposters. If a hoax comes off, and there is praise to be bestowed, it should go to the ingenuity of the master illusionist who has set the whole thing up.

So high marks to Goldstein and Sokal for being able to construct a stage setting that produced a calculated effect; but no marks for any claim that what they were able to do had implications for anything beyond its own performance.

So what he's saying is that while hoaxes may be amusing pieces of drama, they reveal nothing about the gullibility or character of their victims. Hmm. I completely agree about hoaxes being essentially theatrical in nature. They're artistic creations. But does art only refer to itself, telling us nothing about the external world? I don't think so.

Satirists, parodists, and hoaxers all use the tools of fiction. They dramatize, exaggerate, and simplify things. They reduce their subjects to caricatures. But their creations only work if they expose some recognizable part of the character of their subjects. Otherwise, they fall flat. (Of course, it's a matter of subjective opinion whether they've fallen flat or scored a hit.)

So, yes, hoaxes are staged pieces of drama, but I wouldn't dismiss the view they offer us onto the nature of their victims as being meaningless for that reason.
Posted By: Alex | Date: Wed Sep 10, 2008 | Permalink | Comments (8)
Category: Psychology

Placebo Walk Buttons
Status: Urban legend
I've previously posted about the issue of placebo walk buttons -- that is, the widespread suspicion that the walk buttons at intersections don't have any effect on traffic lights. (There's also a separate theory that you can control the traffic lights by pushing the button in a special way.)

An article on canada.com addresses the issue of placebo buttons at some length. They insist the idea of placebo buttons is a myth (at least for the city of Victoria), and they interview a traffic planner to discover what really happens when the button is pushed:

Brad Dellebuur, city transportation planner, says pushing the button sends a signal to the intersection's traffic controller that a pedestrian is present and enters the "walk" signal into the system's cycle.
"If you don't press it, some intersections won't give a walk signal," Dellebuur says. The traffic light timing is also determined by the amount of vehicular traffic, which is picked up by sensors imbedded in the road.
In other words, pushing the button won't make the light change right away, or within a certain time from when the button is activated. You'll still have to wait, but a shorter period as the traffic light interval is shortened.
If you don't push the light, the pedestrian walk signal still comes on, but, for instance, after 60 seconds instead of 40.

Of course, many people insist on pushing the button even if it's already been pushed, in which case it isn't having any effect. Why do they do this?

It's not just distrust that makes people push a crosswalk button that has probably been pushed already. It's also ritual, says Jim Gibson, social psychologist at UVic, and very much like pushing an elevator button that is already illuminated.
"It's part of crossing the intersection," Gibson says. "We want to cross, and pushing the button first is part of that ritual.
"We go on automatic pilot because ritual behaviour saves our brains from having to think about activities that are very routine."

(via Legends & Rumors)
Posted By: Alex | Date: Wed May 07, 2008 | Permalink | Comments (10)
Category: Psychology, Urban Legends

Missing Child Experiment
Status: Deceptive experiment
Local 6, an Orlando news station, recently conducted a "missing child experiment." They plastered posters all over a mall claiming that 8-year-old Britney Begonia was missing. Then they had Britney herself sit down alone a few feet from some of the signs. The question was: would anyone notice the poster and offer to help Britney?

The predictable result: Of the hundreds of people who walked past and saw the posters, only two stopped to ask Britney if she was OK. Many people, questioned later, said they noticed Britney's resemblance to the girl in the poster, but were "fearful of getting involved."

It's the unresponsive bystander effect, well known to social psychologists. People don't like sticking their neck out to get involved in a potentially uncomfortable situation, especially if no one else seems to be doing so.

I just realized that Local 6 is the same station that ran a similar experiment back in February that I posted about, in which they had an actor pretend to be a criminal breaking into a car, and filmed the non-response of bystanders on the streets. They evidently think unresponsive bystanders make for compelling news. And luckily for them, social psychologists have devised all kinds of situations in which to test the phenomenon, including the bystander response to arterial bleeding. So Local 6 shouldn't run out of material anytime soon.
Posted By: Alex | Date: Tue May 06, 2008 | Permalink | Comments (10)
Category: Psychology

The Turn Test
Status: Undetermined
The image shows the silhouette of a woman turning round and round. (She seems to be naked, but I'd say it's safe for work.) The text says:
Which way is the woman turning? Clockwise or anticlockwise? After a while, you will be amazed to find that not everyone will agree about which way she is turning! Even more amazingly, some people find that when they ask her, in their mind, to "change", the woman in the image responds by changing direction!

I stared at the spinning woman for a while, but I could only see her turning clockwise. I kept asking her in my mind to change direction, but she wouldn't. Can other people actually see her turn anti-clockwise? Apparently so. One guy analyzed the image frame by frame to find out how the illusion works. But I'm not seeing it.

In fact, I'm thinking it might be a joke designed to get people to stare at the image for hours, desperately trying to will the woman to change direction. But she never will. (Thanks, Nirmala)
Posted By: Alex | Date: Tue Apr 08, 2008 | Permalink | Comments (40)
Category: Psychology

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