Axe spokesperson Heather Mitchell sent Asylum this statement:
"We've been following the news reports from India where a man was allegedly planning to take legal action for the Axe Effect not working for him personally. We can confirm this is a hoax. In fact the story originated from TheFakingNews.com. While the story is not true, we have to admit that it's pretty funny and the joke itself is very much in line with our brand tone -- playful, with a wink and a nudge. While Axe grooming products can help guys look, smell and feel great, there is only so much we can do; the rest is up to guys themselves."

He was 87 and had spent the past 37 years lending his hefty intellectual bona fides to the search for a creature in the waters of Loch Ness.
"It looked like the back of an elephant," he told the Globe in 1997, recalling that moment in 1972 when he looked out the window of a friend's house in Scotland during a tea party and watched the curve of something he couldn't identify repeatedly disturb the water's surface. "I know there was a big unknown thing in that lake. That's why I haven't let go."

some 5,000 people gathered [in Knock] in the hope of seeing an apparition of Our Lady, following the prediction by Dubliner Joe Coleman, who describes himself as “a visionary of our Blessed Mother and a spiritual healer under the energy of the Holy Spirit”. A video posted on YouTube of the sun breaking through the clouds at Knock on October 11th, with a voiceover by Coleman, has to date attracted almost 10,500 views.

Eoghan Harris in the Sunday Independent newspaper says his grandfather, a farmer from near the area, believed like many at the time that it was two local policemen with a magic lantern, a device that was widespread in the 19th century which allowed a small lightbox to project an image on a wall, who did it.
Others have suggested that a returning Irish American brought the magic lantern back, though magic lantern tours of rural Ireland and Britain were common at the time.