According to the HETRACIL website, "HETRACIL is the most widely prescribed anti-effeminate medication in the United States, helping 16 million Americans who suffer from Behavioral Effeminism and Male Homosexuality Disorder." In other words, it's supposedly a drug to treat homosexuality. The look and feel of the site is pretty convincing, perfectly imitating the bland soothing nature of other pharmaceutical sites. And it's plausible that some drug company could try to devise such a product, given that up until the late 1960s the American Psychiatric Association actually did list homosexuality in the Diagnostic and Statistical Manual on Mental Disorders as a psychiatric disorder. However, as far as I know, no drug company is currently developing a treatment for homosexuality. In other words, HETRACIL is a hoax. This is revealed on homomojo.com in an interview with Benjamin, the creator of the HETRACIL site. The interview explains that "What he intended with these creations was to spur conversation on a “what if” scenario in which a cure for homosexuality (or at least feminine tendencies) becomes a reality. What would be the ramifications to society if sexual orientation could be manipulated?"

The makers of Hydra High Energy H2O claim that most people in the world are chronically dehydrated. In fact, they claim that even people who are drinking up to half their body weight in water every day, are still dehydrated. They offer their product as the cure for this problem. They state that it "dramatically increases intra-cellular hydration – by an average of more than 22%"

So what makes Hydra H2O more hydrating than normal water? Well, according to the Hydra H2O website, normal water is comprised of large "H2O cluster aggregates" that have difficulty passing through the walls of cells. Hydra H2O, on the other hand, has been transformed via a proprietary process to become "micro-clustered." This micro-clustered water can pass more easily through cell walls, and thus hydrates the body more effectively. In fact, Hydra H2O is so potent that all you need do is mix two capfuls of it with one gallon of normal water "to make one gallon of super-hydrating Hydra Hi-Energy H20."

So what exactly is the secret proprietary process that transforms normal water into micro-clustered Hydra H2O? As far as I can tell, the secret is that they shake the water. However, they're not about to put it this plainly. Instead, they say that they use a "proprietary process of motion." They also note some mumbo jumbo about the use of "electromagnetic influences" and "pulsating vortexes."

In other words, my guess is that, except for its price tag, Hydra H2O is exactly the same as normal (shaken) water.