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The Hoax Photo Archive — Photo Fakery Throughout History
Category: Advertising
A Whiter Beyonce. (August 2008) Critics accused L'Oreal of lightening Beyonce's skin color in this advertisement for its cosmetics. More…
Whatever It Takes. (October 2004) An ad released by Bush's 2004 presidential campaign showed a crowd scene from which the President had been digitally removed. More…
Louis Vuitton Designer SARS Mask. (April 2003) The fashion designer never actually included a SARS mask in any of its collections. More…
The Misleading Steak Premiere. (Late 2002) A government investigation concluded there was a disparity between the amount of toppings shown in this ad, and the amount on the actual sandwich. More…
Mid-Island Fish. (July 29, 2002.) This ad was supposed to express support for Long Island, New York businesses, but viewers noticed it showed a Seattle fishmarket. More…
The Vanishing Belly Button, 1964. (February 1964) Scandinavian Airlines placed an advertisement in newspapers throughout America. It featured a bikini-clad model posing on a rock above the caption "What to show your wife in Scandinavia." But the version that appeared in the Los Angeles Times had one detail altered. The editors of the Times airbrushed out the model's belly button. They said this was done in order to "conform to regulations." More…
Miss Perfect Profile. (ca. 1950) The head of a modeling agency added creative captions, such as "Miss Perfect Profile," to the photos of his models in order to get newspapers to print them. More…
Stotham, Massachusetts: The Town That Didn’t Exist. (April 1920) Weyerhauser Mills issued a series of architectural brochures, which included an issue about the classic, early-American architecture of Stotham, Massachusetts. The church shown above was said to be the meeting house of the Stotham Congregational Society. However, Stotham didn't exist. It was a fictional town created as a way to provide a coherent theme to some photos the editor had felt were "too good to be wasted." More…

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