About This Page
This page is part of the Museum of Hoaxes' Hoax Photo Archive, a catalog of photo fakery throughout history. Images are categorized by theme, technique of fakery, and time period.
Hoax Museum Archives
The Vanishing Belly Button
Status: Deleted detail
Technique of Fakery: Deleted Details.
Date and Time Period: February 1964; (1960-1979)
Themes: Advertising, Strange Body Parts, Striking a Pose
Technique of Fakery: Deleted Details.
Date and Time Period: February 1964; (1960-1979)
Themes: Advertising, Strange Body Parts, Striking a Pose
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In February 1964, Scandinavian Airlines placed an advertisement in newspapers and magazines throughout America. It featured a bikini-clad blonde model posing on a rock above the caption "What to show your wife in Scandinavia."
The top image shows the ad as it appeared in most publications. However, the version that appeared in the Los Angeles Times (bottom) had one detail altered. The editors of the Times, in order to "conform to regulations," removed her belly button.
The top image shows the ad as it appeared in most publications. However, the version that appeared in the Los Angeles Times (bottom) had one detail altered. The editors of the Times, in order to "conform to regulations," removed her belly button.
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