The Museum of Hoaxes
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The Berners Street Hoax, 1810
The Great Space Monkey Hoax, 1953
Old-Time Photo Fakery, 1900 to 1919
The Lovely Feejee Mermaid, 1842
'Solar Armor' freezes man in Nevada Desert, 1874
The disumbrationist art hoax, 1924
Miss Perfect Profile, 1950
The Society for Indecency to Naked Animals, 1959
The Crown Prince Regent of Thulia, 1954
The Hoaxing Hitchhiker, 1941
The Vanishing Belly Button, 1964
In February 1964, Scandinavian Airlines placed an advertisement in newspapers and magazines throughout America. It featured a bikini-clad blonde model posing on a rock above the caption "What to show your wife in Scandinavia."


The image above shows the ad as it appeared in most publications. However, the version (below) that appeared in the Los Angeles Times had one detail altered. The editors of the Times, in order to "conform to regulations," removed her belly button.


Los Angeles Times, February 10, 1964

Links and References
Los Angeles Times. (Feb 10, 1964).
Out, Damned Spot! (Mar 6, 1964). Time.


All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.