The Museum of Hoaxes
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Dog wins art contest, 1974
Rachael Ray cooks her family and her dog
The Stone-Age Tasaday Hoax, 1971
Taco Bells buys the Liberty Bell, 1996
Cat that walked 3000 miles to find its owners, 1951
Tourist Guy 9/11 Hoax, Sep 2001
Adolf Hitler Baby Photo Hoax, 1933
The Instant Color TV Hoax, 1962
Man flies by own lung power, 1934
The disumbrationist art hoax, 1924
The Vanishing Belly Button, 1964
In February 1964, Scandinavian Airlines placed an advertisement in newspapers and magazines throughout America. It featured a bikini-clad blonde model posing on a rock above the caption "What to show your wife in Scandinavia."


The image above shows the ad as it appeared in most publications. However, the version (below) that appeared in the Los Angeles Times had one detail altered. The editors of the Times, in order to "conform to regulations," removed her belly button.


Los Angeles Times, February 10, 1964

Links and References
Los Angeles Times. (Feb 10, 1964).
Out, Damned Spot! (Mar 6, 1964). Time.


All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.