A Number 26 double-decker bus fell into a hole on Earlham Road in Norwich, UK. The hole had been created by a collapsing chalk mine beneath the road. No one was hurt. An unknown photographer then took this picture. The image was not manipulated (although people often think it has been). The picture was subsequently used by Cadbury's to promote their "Double Decker" chocolate bar, with the tagline "Nothing fills a hole like a Double Decker." The image has also circulated widely on the internet.