About This Page
This page is part of the Museum of Hoaxes' Hoax Photo Archive, a catalog of photo fakery throughout history. Images are categorized by theme, technique of fakery, and time period.
Hoax Museum Archives
Louis Vuitton Designer SARS Mask
Status: Fake (digitally altered)
Technique of Fakery: Cloning, Drawn-in Details.
Date and Time Period: April 2003; (2000-2004)
Themes: Advertising, Imagining Disaster, Striking a Pose
Technique of Fakery: Cloning, Drawn-in Details.
Date and Time Period: April 2003; (2000-2004)
Themes: Advertising, Imagining Disaster, Striking a Pose
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In early 2003 the SARS epidemic became a matter of intense public concern. Thousands of people sought to protect themselves from airborne germs by wearing surgical masks. In April 2003 a photo (top) appeared online apparently showing the model Eva Herzigova modeling a new Louis Vuitton designer SARS mask.
The image was quickly exposed as a hoax when the original version of the image (bottom) was located. It came from the eluxury online fashion store and showed Herzigova without a mask, modeling only a Louis Vuitton handbag.
The image was quickly exposed as a hoax when the original version of the image (bottom) was located. It came from the eluxury online fashion store and showed Herzigova without a mask, modeling only a Louis Vuitton handbag.
References:
• louis vuitton SARS masks, Love and Casino War.
• louis vuitton SARS masks, Love and Casino War.
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