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Web Hoax Museum
The Hoax Photo Archive
A catalog of photo fakery throughout history

Years Archived:
1840-1900 | 1900-1919 | 1920-1939 | 1940-1959 | 1960-1979 | 1980-1999 | 2000-2004 | 2005-Present
Category: Advertising

Stotham, Massachusetts. An advertising monograph celebrated the architecture of a fictitious town. (Published in April 1920)



Miss Perfect Profile. The head of a modeling agency added creative captions, such as "Miss Perfect Profile," to the photos of his models in order to get newspapers to print them. (ca. 1950)



The Vanishing Belly Button. When the LA Times published this picture, it airbrushed out the model's belly button in order to "conform to regulations." (February 1964)



Mid-Island Fish. This ad was supposed to express support for Long Island, New York businesses, but viewers noticed it showed a Seattle fishmarket. (July 29, 2002.)



The Misleading Steak Premiere. A government investigation concluded there was a disparity between the amount of toppings shown in this ad, and the amount on the actual sandwich. (Late 2002)



Louis Vuitton Designer SARS Mask. The fashion designer never actually included a SARS mask in any of its collections. (April 2003)



Whatever It Takes. An ad released by Bush's 2004 presidential campaign showed a crowd scene from which the President had been digitally removed. (October 2004)



A Whiter Beyonce. Critics accused L'Oreal of lightening Beyonce's skin color in this advertisement for its cosmetics. (August 2008)


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